Rajakoti Dasari

I am a passionate and multi-skilled professional with a strong foundation in both digital marketing and data science, committed to delivering value-driven solutions that combine creativity with technology. With hands-on experience across social media marketing, email campaigns, content strategy, and AI-powered analytics, I bridge the gap between business goals and intelligent automation.

My journey began in the realm of content and digital marketing, where I honed my skills in crafting compelling narratives, optimizing audience engagement, and driving measurable growth through email marketing, social media strategy, and content creation. Leveraging platforms like HubSpot, I’ve successfully designed and executed inbound marketing campaigns that generate quality leads and improve customer retention.

Parallel to my marketing expertise, I developed a strong command over technical skills such as Python programming, data scraping, software development, and AI (Artificial Intelligence). These skills have enabled me to transition smoothly into the world of data science and data analytics, where I interpret complex datasets, build predictive models, and visualize insights using tools like Tableau. My ability to convert raw data into actionable business decisions has made me a valuable asset in both marketing and tech-driven environments.

I thrive on challenges that require cross-functional thinking. Whether it’s building a data dashboard to track campaign performance, automating repetitive marketing workflows, or using machine learning to optimize customer segmentation, I approach every project with curiosity, precision, and a drive for impact.

I believe in continuous learning and staying current with industry trends — especially where AI, automation, and digital strategy intersect. My multidisciplinary background allows me to understand the full funnel — from capturing audience attention to driving conversions and analyzing post-engagement data for optimization.

In every role I take on, my goal remains the same: to create meaningful, data-informed solutions that help businesses grow smarter and connect better with their audiences.