RAJA SINHA
Marketing Automation Manager
PROFILE
Performance-driven marketing professional with more than 8 years of experience
in leading successful digital campaigns and marketing automation. Skilled in data
analytics for strategic decision-making and ROI improvement. Recognized for
leading cross-functional teams and delivering projects on time and within budget.
CONTACT
--Paris, France
SKILLS
Project Management
Cross-functional collaboration
Data-driven decision making
Lead lifecycle marketing
Marketing Automation
Effective Communication
Critical Thinking
Digital Marketing
TOOLS
Jira, Asana, Azure Dev Ops
Marketo, SFDC, HubSpot
MS office, Google Workspace
CERTIFICATIONS
Project Management
Professional
Adobe Marketo Expert
Nurture and Engagement
Specialist
Executive Presence
EDUCATION
Bachelor of Engineering
Goa University
2012 - 2016
WORK EXPERIENCE
Google Operations
Activation Program Manager
Nov 2023 - Feb 2025
Partnered strategically with marketing stakeholders and the program architect
team to ensure quality delivery, optimize performance, and streamline
reporting.
Increased lead conversion by 24% and qualified MQLs by 30% through
targeted campaigns and funnel management; enhanced benchmark KPIs by
35% through rigorous testing and optimization.
Decreased opportunity rejection by 40% through collaboration with the sales
team to refine requirements.
EY
Marketing Automation Manager
Dec 2019 - Nov 2023
Designed and implemented a marketing automation model for 98 regional
teams, coaching over 200 users globally and customizing processes for each
market.
Led the Marketo Industrialization project to improve scalability, consistency,
and efficiency using agile methodologies.
Enhanced operational efficiency by 14.5 FTE and increased turnaround times
by 30% while maintaining quality through collaboration with delivery teams.
Built strong relationships with global teams to address market-specific
challenges and forecasted budgets for effective campaign and resource
management.
MarketOne
Marketing Automatino Consultant
Mar 2019 - Nov 2019
Streamlined the onboarding process for a major client, implementing
standardized workflows, training programs, and pilot projects that enabled a
rapid transition with minimal impact on ongoing marketing operations.
Accomplished 99.5% error free rate across 2K campaigns each month
Accenture
Program and Project Management Analyst
Oct 2018 - Mar 2019
Managed marketing stakeholders with scope analysis, campaign planning,
KPI analysis and optimization through testing
Designed Marketo lead nurture flows and engagement programs
Theorem
Client Service Analyst
Aug 2016 - Sep 2018
Planned & developed email marketing campaigns through regular
troubleshooting while ensuring 99% CSAT
