Raj Rathod

Raj Rathod Digital Marketing Consultant LinkedIn | Twitter 🤝 ✉👋 -cutt.ly/call-with-raj 📞 - 📍 Ahmedabad ,Gujarat, India I am a Professional Digital Marketing Consultant - Multi-Channel Marketing Strategist. After completing my Computer Engineering degree in 2018, I hope to pursue a career in Digital Marketing. Additionally, I hope to gain experience in Data Science so that I can improve my digital marketing skill. Selected Work History 2020-Present Digital Marketing Consultant Self-employed Developed and executed multi-channel marketing strategies that drove results for clients Specialized in Facebook Ads, Google Ads, display advertising, and other paid media channels Utilized data analysis tools such as Google Analytics, Data Studio, and Excel to gather and analyze data and provide insights for informed marketing strategies Skilled in media buying, email marketing, and growth hacking Passionate about helping businesses grow and achieve their goals through targeted digital marketing campaigns Specialized in PPC, SEO, SMM, and Conversion Tracking for a versatile approach to all aspects of digital marketing. - Facebook Ads Specialist Edtech Industry Develop and implement effective Facebook Ads strategies for our client( EdTech ) , aimed at increasing brand recognition, generating website traffic, Raj Rathod 1 and boosting enrollment in courses. Manage ad campaigns for a range of products and services offered by our client, such as webinars, lead magnets, and online courses. Conduct A/B tests to optimize ad creatives, targeting, and bidding strategies to deliver maximum ROI for our client. Collaborate with our client's marketing team to create landing pages and email campaigns that align with Facebook Ads messaging and drive conversions. Analyze campaign performance data using Facebook Ads Manager and Google Analytics to identify trends and make data-driven decisions for our client. Manage a monthly advertising budget of ₹1,00,000/- on behalf of our client, ensuring campaigns are executed on time and within budget. Stay up-to-date with Facebook Ads best practices and industry trends to keep our client's advertising strategies innovative and effective- Social Media Manager Sammanya e-Magazine As a social media manager of Sammanya E-magazine, I manage the organization's online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns across all social media platforms. - Business Analyst Swipe, Simple Invoicing, Billing, GST App for SMEs Through the implementation of a streamlined process and the use of an electronic invoicing system, the processing time for Accounts Payable was reduced by 50%. The development of standard operating procedures and the use of automated financial reporting tools improved the accuracy of financial reporting by 98%. By streamlining processes and automating tasks, the company's accounting and finance budget was reduced by 25%. 2018 - 2018 Customer Service Representative Croma, Infiniti Retail Limited Resolved customer inquiries via telephone and email in a timely manner, resulting in an average call resolution time of three days. Investigated and resolved customer complaints by determining the cause, determining the remedy, and taking appropriate action. 2015 - Present Raj Rathod Working as remote UX/UI designer & Digital Marketing Consultant for 2 different companies and brands around the world. Key Expertise Setting up digital marketing strategy from scratch via Facebook Marketing , Paid Ads , Twitter Marketing , Email Marketing SEO , SEM (Search Engine Marketing) , SMM (Social Media Marketing) SMS Marketing, WhatsApp Marketing, Printing Ads , Content Marketing Search Engine Marketing (Advertising) – Google, Yahoo, Bing, Facebook Web/Social media Analytics - Google Analytics , facebook Analytics, twitter Analytics SEO: On-page and off-page Social Media: Linkedin, Facebook, Instagram, Twitter, YouTube, etc social platforms Google Ads: Search, Video, Display, and Shopping campaigns SMM: Linkedin ads, Facebook ads, Instagram Ads, Quora Ads, etc. Education- The Maharaja Sayajirao University of Baroda , Vadodara 2012- I.C.Gandhi High School , Surat 2014 Raj Rathod Computer Science , Bachelor of Engineering - BE Science Stream (PCM) 3