Ma. Raia Christina R. Calingo
December 9, 1990
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@raiacalingo
SUMMARY
I’m a Digital Marketing professional who is passionate in building and helping brands connect to its target market
through creative, inspiring and relevant campaigns that are based on strong consumer insights. I’m a team player
who is passionate and initiates collaboration with internal and external parties to produce campaigns that will
contribute to the growth of thebusiness.
WORK EXPERIENCE
EDUCATION
COLLEGE EDUCATION
De La Salle – College of
St. Benilde-
Bachelor Arts Major in
Consular and Diplomatic
Affairs
Junior Marketing
Association – Member
DHL EXPRESS PHILIPPINES, INC.
Digital Marketing Executive
March 2018– present
Overall Responsibility: Handles all digital-related campaigns and efforts of
DHL Express, Philipines
Creates dynamic social media content to push promotions that will boost sales
of the Business, through existing partnerships.
Handles all internal and external email and SMS marketing campaigns.
Coordinates with the retail team on how to push on-going and soon-to-launch
customer promotions online.
Ensures that all digital KPIs are met through monitoring on-going digital ads for
different campaigns.
In-charge of monthly website content updates and requests.
Point person of anything digital marketing related concerns and requests.
Analyses and monitors performance metrics of digital campaigns and build process
of increasing efficient return through data-driven decision making.
Identifies digital trends and insights to optimize campaign spend based on insights.
Develops and executes online strategies that include SEM, Programmatic online
advertising and native content.
Budget and spend monitoring.
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University of Santo
Tomas-
Bachelor of Fine Arts
Major in Advertising Arts
BASIC EDUCATION
St. Paul College – Pasig-
Socio Cultural Chairman-
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BRITISH COUNCIL - MANILA
Freelance Social Media Executive
June 2017– present
Handles scheduling of content for British Council APAC social media accounts –
Philippines, Thailand, Malaysia, Indonesia, Taiwan, Korea, Japan, Australia, New
Zealand, China, Myanmar, Hong Kong and Vietnam
• Creates social media content and handles community management for British
Council Philippines and Learn English Asia facebook accounts.
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SOLAIRE RESORT AND CASINO
Digital MarketingCoordinator April 2015
– December2016
Overall Responsibility: Oversees and monitors the behavior of all Solaire brands
in the digital landscape.
WORK EXPERIENCE
SEMINARS
IMMAP Digicon 2016
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Digital Asia Expo &
Conference – OneDigital
ASEAN 2014
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IMMAP Summit 2014
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SKILLS
Account Management
Above-the-lineAdvertising
Below-the-lineAdvertising
Social Media Marketing
Activation Management
Competitive Analysis
Analytics
BrandManagement
DigitalMarketing
SOFTWARE & TOOLS
Microsoft Office
Adobe Photoshop
Adobe Illustrator
AdobeDreamweaver
iMovie
Facebook Insights
Twitter Insights
SysomosHeartbeat
Dotmailer
Google Analytics
Hootsuite
Sprout Social
Meltwater
INTERESTS
Travel
Photography
Music
Pop Culture
InteriorDesign
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Creation of relevant and timely content to encourage the online audience to
engage on the different Solaire social media accounts.
Monitors and identifies opportunities for Solaire within the digital landscape
based on competition and industry challenges.
Provides best in class client servicing on all types of projects to ensure client
satisfaction.
Coordinates with brand partners to brainstorm campaigns that will boost
Solaire’s online presence.
Co-manages special projects such as website development projects, brand
application development projects, by providing critical customer insights and
experiences to the digital partners.
Spearheads all digital productions such as photo and video shoots that aims to
create more relevant and engaging content for Solaire’s social media platforms
and website.
In-charge of the monthly analytics reports of all Solaire social media
platforms: Facebook, Instagram and Twitter to monitor progress of
engagement rate.
In-charge of monthly competitor analysis reports to monitor where Solaire is
at in terms of online social mediapresences against its local competitors.
Coordinates with online influencers for Solaire’s digital PR.
Monitors and manages all digital marketing budget and expense related
concerns.
NOTABLEPROJECTS:
Solaire Weddings Campaign: Love is in the details(2016)
• Lead the development and production of a 360 digital campaign for the
Solaire hotel team alongside Jason Magbanua and Metro Photo.
• Helped in the conceptualization of the project brief based on online
consumer behavior.
• In-charge of the pre-production, production and post-production of the
campaign, alongside internal and external partners.
• Reached out to notable lifestyle influencers that can seed our wedding
video online to be able to target the right audience.
• Oversaw the whole production of the campaign.
Solaire Website Revamp -)
• Co-lead the website development revamp with the other members of the team.
The project was mainly to create and develop a whole new Solaire website that
is mobile-first and best in class, based on best website practices and competitive
analysis.
ARC Advertising
Account Manager
December 2013 – March2015
Overall Responsibility: Develops new business from existing and potential
clients that will help generate and grow revenue.
• Management of clients social media accounts and website
development projects.
• Identifies marketing opportunities by monitoring consumer feedbackand
preferences, industry trends and competitive activities and thereafter
proposes strategic and creative solutions for businessgrowth.
• Coordination with internal and external teams to ensure smooth sailing of
projects that will bridge the creative and technical aspects of a campaign
within the specified timeline and cost parameters.
• Provides best in class client servicing on all types of projects to
ensure client satisfaction.
