Rahul Raj P

• Understanding the Client’s Media Requirements and arriving at the Digital Strategy for the Brand’s Campaign.

• Preparing Digital Plans for the leading Brands.

• Executing the Campaigns in various digital biddable platforms such as Google Adwords, Google Display Video 360, Facebook Business, Amazon Business

• Carrying out Affiliate Marketing and Publisher direct advertising deals.

• Handling average monthly digital budgets of Rs. 1 Cr

• Monitoring analytics dashboards and regularly carrying out necessary actions for improving the data available.

• Client Interaction at regular intervals to modernize the campaign status and optimizing them more efficiently to achieve client KPIs.

• Identified Process lags and automated reporting through Google Data Studio, Scripts, and Dashboards.

.• Attended Google Green Belt Training at Google Office.

• Devised Targeting Strategy for the Digital Customer Acquisition.

• Prepared Content to incentivize the prospective leads in the Digital Platform.

• Ran Lead Generation Ads on Facebook and Generated Leads.

• Classroom Training on the complete media business ranging from traditional mediums like TV, Print, Radio, Outdoor to Digital.