Rahul Puri
(- ● Noida, UP ●-SUMMARY
Specializing in pay-per-click advertising, I bring over 8 years of experience as an Assistant Manager, driving business
growth through high-quality lead generation and conversion rate enhancements in both B2C and B2B sectors.
Designed and executed impactful advertising campaigns, resulting in significant engagement and revenue increases.
EXPERIENCE
Assistant Manager - PPC
Kanadoo LLP
June 2022 – March 2024
● Led and mentored a team of PPC specialists, managed budgets, reported on campaign performance, and
provided strategic recommendations to stakeholders
● Optimized a GBP 1 million marketing budget across various paid media platforms, ensuring effective
campaign implementation and management
● Conducted in-depth analysis of advertising activities and market dynamics, identified brand personas,
targeted appropriate audiences, and crafted compelling ad copy, increasing prospective leads from 12% to
25%
● Analyzed and evaluated the performance of the campaigns, conducted weekly reports, and presented results
to the management. Enhanced reporting processes, improving efficiency by 10%
● Collaborated with cross-functional teams to develop and implement paid media strategies aligned with
business objectives
Key Accomplishments:
● Increased student intake by 18% within one year, earning recognition from stakeholders
● Successfully launched two new paid projects: SI-Canada and SI-USA, achieving a 15% increase in qualified
student leads
Process & Quality Analyst
Cognizant
May 2018 - May 2022
● Executed campaigns on the client side for Google, tailored for Small and Medium Business (SMB) and
Large Customer Sales (LCS) clients, ensuring alignment with client goals
● Coordinated the quality and ad operations team to deliver client expectations for its paid search strategy
● Facilitated the training, evaluation, and feedback of new quality analysts for improvement
Key Accomplishments:
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Achieved 98% quality score year-over-year and was awarded “Top QA of the Year”
Promoted from “Senior Process Executive” to “Process & Quality Analyst” role
Awarded “Always Striving, Never Settling” in 2022
Acquired new clients in new markets by delivering quality results
Ad Operations - Executive
Exponential Interactive INC.
Oct 2015 - May 2018
● Orchestrated the implementation, troubleshooting, and quality check of online advertising campaigns
Key Accomplishments:
● Efficiently launched million-dollar campaigns that generated the highest revenue in 2017
● Promoted from “Ad operations - Associate” to “Ad Operations - Executive” role
SKILLS
Google Ads | Facebook Ads | Instagram Ads | YouTube Ads | Display Ads | Bing Ads | Pay-Per-Click (PPC)
Advertising | Search Engine Marketing (SEM) | Campaign Management | Performance Marketing | Social Media
Advertising | Advertising Strategies | Data-Driven Decision-Making | Content Optimization | Competitor Analysis
EDUCATION
IMS Ghaziabad | PGDM (Marketing)
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Completed a 2-year full-time Post Graduate Diploma in Management (PGDM), specializing in Marketing
BVIMR, New Delhi | BCA (IT)
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2014 - 2016
2010 - 2013
Earned a Bachelor’s of Computer Applications (BCA) degree over a full-time 3-year course from Bharati
Vidyapeeth Institute of Management & Research (BVIMR)
