Professional Summary
An Account Management professional with overall 9 years of experience in leading digital projects from initiation through delivery. Managed multiple projects from inception to launch. Thorough exposure of ATL, BTL & Digital.
Key Skills & Strength
• Areas of Expertise – Account Management, Business Development, Events, Brand Building & Marketing.
• Cross functional team leader with understanding of all stages of Brand development.
• Received scholarship for a Digital Marketing certification program from Upgrad, Mumbai.
• Good networking and inter-personal skills; always willing to learn and listen.
• Capable of handling multiple projects smoothly
Work Experience
Account Director at TBWA India
(June 2019 to Present)
Account Lead on local clients: JSW Paints and IDFC Mutual Fund. International clients: Standard Chartered Bank and Singapore Airlines.
Project lead for – SCB Priority segment shoot with Anushka Sharma, JSW Paints upcoming TVC, JSW Paints launch for the south india market, IDFC Digital Films.
Servicing all business as usual jobs for above clients.
Lead a team of 6 account management professionals.
Provide overall leadership to the account management department
Digital Project Manager at BHA Consulting Pvt Ltd, Mumbai
(Jan 2018 to May 2019)
As a Lead Project Manager, I am involved in overseeing all projects while managing resources, timeline and risk with cross functional teams and client stakeholders.
Ongoing projects include ZEE5 Saregamapa app, Michelle Poonawalla Fine Arts (MPFA), True School of Music app, UI Path VR project with Magic Leap setup, Fusion Access interior design app and MindWealth – an upcoming LMS.
Led the experiential design team for MPFA to a 3 city (Mumbai, Pune, Kochi Biennale) + 1 International location (Al Serkal avenue, Dubai).
Leading digital projects from initiation through delivery. Responsible for delivering projects against agreed scope, schedule and customer expectations.
Monitoring project risks and scope to identify potential problems and identifying solutions to address them in advance.
Work with teams to execute project plans and resolve any business or technical impediments affecting project delivery. Ensure that projects are completed on schedule and within budget.
Collect, document, disseminate requirements, develop and drive a plan with well-defined milestones.
Acting on client feedback.
Responsible for seamless transition of client assets from offline to online.
Manage day to day business interactions
Ensure proper project status is maintained and communicated to all stakeholders. Interface with all areas affected by the project, including end users and other internal groups to coordinate project activities.
Proactively servicing inbound business leads.
Business Head at Dash Creative & Marketing Solutions, Mumbai
(July 2013 – Oct 2017) (4 years 3 months)
• Was part of a design agency called as Dash Creative & Marketing Solutions.
• Won accounts like The Great Escape Water Park, Aeon Credit Service, Startups like Bikeshark, Karayobics, Ergocure,
Nisargg Adventures, Hygienetech.
Led promotional branding projects for TCS, Singapore Tourism Board, Tech Mahindra, Chemtrols.
Successfully developed 2 products in the ecommerce space & generated revenue from Affiliate marketplaces.
Spearheaded the initiative called as #BikersMeetup in Mumbai and introduced the concept of ‘Cycling for fitness’ which is successfully running on its 120th Week.
• Responsible for growing a startup like Bikeshark to one of the most respected cycling brands in Mumbai.
• Assisted the Brand Manager & Operations Head of The Great Escape Water Park on a campaign to relaunch the park and
changed its brand positioning. This helped the client achieve a turnover of 13 cr compared to 10 cr of previous year.
• Developed creative email marketing strategy for budget specific startups and successfully generated 100% ROI for the
client.
• Worked closely with clients to ensure brand was effectively penetrating the market.
• Developed dealer marketing collateral for The Great Escape that promoted value proposition.
• Responsible for developing the content marketing strategy for Bikeshark and growing their Facebook fan following to
25000+ organically.
• Designed print & outdoor campaigns for The Great Escape.
Account Supervisor at Scarecrow Communications, Mumbai
(June 2011 – August 2012) (1 year 4 months)
• One of the early members of the Startup team at Scarecrow.
• Clients assigned: Viacom18’s Nickelodeon & Sonic, Quikr, Religare Corporate, Core Education, Ackruti City, Reliance Digital
and Future Capital. Managed 50 lakh plus billings for the agency every month.
• Led the pan India Channel launch campaign for Sonic (Viacom18) from the agency side (outdoor, print, TV promos, digital,
radio).
• Led the nationwide Nickelodeon Power Rangers 360 degree campaign from the agency side.
• Led the “Buy, Sell, Rent” outdoor campaign for Quikr with a media spend of 3 cr.
• Brand evangelist for Quikr from the agency perspective. Produced TVC & Radio campaigns. Won ‘Mirchi Kaan’ award.
Account Executive at Vibe Integrated Marketing Services, Mumbai
(The company specialized in IT Marketing) Dec 2008 – April 2011 (2 year 5 months)
• Worked on the launch of Desmondji – a Tequila drink brand. Desmondji is featured as Top 5 Agave based drink in the
world.
Responsible for daily updates to the client, following up with vendors, managing clients.
• Effectively managed the In House Branding and Corporate Identity of Mindcraft Software.
• Successfully created marketing collaterals for clients.
• Organized and executed corporate seminars for clients.
• Built strong relationships with vendors.
Educational Qualification
Degree / Course
Year of Passing
University / Institute
Class
Digital Marketing Certification Program (A comprehensive 5-months program created by Industry Experts from leading Digital Corporates and Academicians; 15 case studies, Live Project, +150h of academic content and mentoring)
Dec 2016 – May 2017
Upgrad & IAMAI
- Scored 86% in first 3 Modules (Marketing & Digital Fundamentals)
- Under top 8 performers for UTI Mutual Funds Case Study (Evolution of Digital)
- Top Live-Project Solution & Execution (Wireframing & Website Design)
Bachelor of Mass Media – Majored in Advertising
2008
Mumbai University – Nagindas Khandwala College
Second
HSC – Commerce
2005
Maharashtra State Board – Thakur College
Second
SSC
2002
Maharashtra State Board – Don Bosco High School
Second
