Rahul Chakole

Rahul Chakole DIGITAL ANALYTICS CONSULTANT-- SUMMARY Dynamic and results-oriented Digital Analytics & Implementation Consultant with a robust track record of over 9 years in enhancing digital presence and data-driven strategies for global organizations. Adept at leveraging advanced analytics tools and tag management systems to optimize user experience and maximize marketing ROI. Proven ability to lead cross-functional teams in the successful deployment of complex analytics solutions, with a keen eye for detail and a passion for translating data into actionable insights. SKILLS Adobe Analytics Google Analytics Adobe Launch Google Tag manager Tealium IQ Javascript Digital Analytics Strategy Cross-Functional Team Leadership Project Management SEO & Web Optimization GDPR & Data Privacy Compliance EXPERIENCE Senior Technical Analyst C ol g at e- P al m oli v e I ndi a, Feb 2021 - Present Spearheaded the seamless transition from Google Analytics to GA4 for a portfolio of 500+ websites, enhancing data accuracy and reporting capabilities. Orchestrated GDPR compliance initiatives using Trust Arc, ensuring adherence to data protection regulations across EU and Brazil markets. Fostered collaborative relationships with business stakeholders and development teams to streamline Data Layer implementation and refine digital campaign strategies. Managed sophisticated tag implementations using Google Tag Manager (GTM), driving the collection of high-quality marketing data for informed decisionmaking Senior Analyst C our s e 5 I nt el l i g e n c e, Jan 2020 - Jan 2021 Partnered with technology teams to optimize Adobe Analytics and Google Analytics configurations, meeting precise business requirements and ensuring pristine data capture. Transformed Solution Design References (SDRs) into comprehensive technical documentation, facilitating clear communication and efficient tag management using Adobe Launch and Tealium. Associate C og ni z a nt Te ch nol ogy Sol uti ons I ndia Pvt Ltd, Oct 2018 - Jan 2020 Pioneered the implementation of Adobe Analytics tracking and marketing pixels with Ensighten and Tealium, elevating the client's digital marketing effectiveness. www.resumekraft.com Conducted meticulous testing and validation of tagging implementations, delivering detailed documentation and guidance for flawless execution. Senior Analyst eClerx India, May 2017 - Sep 2018 Crafted Technical Specification documents for Data Layers, enabling precise tracking and analysis of user interactions across digital platforms. Utilized Adobe Dynamic Tag Manager and Tealium to implement tags, ensuring robust data collection and reporting. Analyst Or ga ni c I nf or m at i on S er vi c es , Oct 2016 - Apr 2017 Managed and optimized WordPress sites, achieving significant improvements in SEO performance and user engagement. Configured and maintained Google Analytics and Google Search Console, providing insights into website performance and user behavior. Web Developer Pr om ax Di git al Pvt. Lt d., May 2014 - Oct 2016 Contributed to software development projects, focusing on backend services and API integrations. Implemented analytics for mobile applications and websites, driving improvements in conversion rates and return on investment through strategic optimization EDUCATION Master of Computer Applications (MCA) Shri R a m de o b a b a C ol l eg e of En gi n e eri n g and M a n a g em e nt , N a g p ur, Maharashtra Apr 2011 - Apr 2014 Bachelor of Computer Applications (BCA) B hal er ao S ci enc e C ol l ege, Sa on er, M a h ar as ht r a May 2007 - Sep 2010 CERTIFICATION Adobe Certified Expert - Adobe Analytics De veloper Tealium-iQ Basic, Advanced, and Technical Certification Google Analytics 4 C ertification PROFESSIONAL DEVELOPMENT Regularly attend industry conferences and webinars to stay abreast of the latest trends in digital analytics and data privacy. Engage in continuous learning through online courses and certifications to enhance technical expertise. HOBBIES Avid reader with a passion for contemporary literature. Enthusiast in sustainable gardening and organic farming practices. Keen traveler with a love for exploring diverse cultures and landscapes. www.resumekraft.com