Rahib Iftekhar

Rahib Maruf Iftekhar - Digital Marketer & Business Consultant - Drove $45M+ in sales over 5 years in 12 countries. Experience in a wide range of industries. Skilled in multiple digital marketing techniques. Fanatical obsession with ROI and conversion optimization. Work Experience Dhaka, Bangladesh rahib_maruf Skills & Competences 10/2012 - Present CEO The WayForge Marketing Strategy Global digital marketing firm for small and medium businesses Copywriting Accomplishments Drove $15M+ sales in 2017 for 10 companies in 4 countries Helped small businesses grow by over 800% Worked with military, consumer goods, SaaS, B2B services, training & education, M&A, legal, financial, medical, real estate, fashion, non profit, and publishing industries Cut digital marketing cost for small businesses by over 2500% Supervised remote marketing teams of over 20 people in 8 locations PPC SMM Automated sales Funnels Customer Research 06/2014 -07/2015 Consultant GLACTION Business and social consulting firm for global projects Accomplishments Worked with consultants from 12 other countries to deliver business strategy for local non profit 10/2013 -05/2014 Co Founder/ Director, Digital Marketing Ambidextrous BD Web design firm Accomplishments Launched new business, conducted marketing campaigns that brought several new clients 08/2012 -12/2013 Research Executive Insights & Ideas Ltd. Bangladesh based market research firm Accomplishments Managed qualitative research for 4 of the biggest corporations in Bangladesh 06/2014 -07 2015 Assistant Manager Mir Group of Companies Ltd. Construction and IT Conglomerate Accomplishments Designed brand guide for 23 organizations within the conglomerate Launched 5 new companies Trained 250 managerial staff on brand management Education Brand Building Small Business Growth Hacking Achievements & Certificates Google Analytics Certification (2016) Awarded by Google. This certification demonstrates proficiency in Google Analytics. Qualified users will be effective at leveraging Google Analytics to track, measure, and improve all digital marketing efforts Google Digital Sales Certification (2018) Awarded by Google. This assessment covers online advertising and sales skills. It assesses the effectiveness of sales representatives to sell online. Inbound Marketing Certification (2016) Awarded by Hubspot. This certification qualifies you in building inbound marketing strategy. I’m competent in different inbound marketing techniques that range from creating content, using social promotion, converting and nurturing leads, and all the way to marketing to your customers. Email Marketing Certification (2016) Awarded by Hubspot. This certification qualifies you to use email as a sustainable digital marketing channel. I’ve been tested in anti-spam compliance, high converting email sends, mobile optimization, tracking, and using established metrics to test, optimize and improve an organization’s email marketing. 2010 - 2012 Languages Institute of Business Administration, University of Dhaka English Masters of Business Administration 2006 - 2009 Bachelors of Business Administration BRAC University Bengali