Rahib Ahmed

Rahib Ahmed Ex-Apple Product Marketing Manager-www.linkedin.com/in/rahibahmed Bio Previously at Apple as Product Marketing Manager with additional startup experience. Having worked in strong product cultures I believe strong product marketing is the key to successful products. I am a dynamic product marketing manager with a strong concentration in digital marketing, go-to-market strategy, campaign management, and analyzing user insights. At Apple I gained experience with marketing tools and data analysis, working closely with the amazing engineering talent at Apple to define product direction and features. I’ve done cool work such as: working with iOS consumer video applications and working with a startup CEO and software engineer to launch mobile platform MVP. I’ve led teams and implemented measurable changes to improve results within fast-moving environments. Skills include: product marketing, product launch, go-to-market execution, competitive analysis, business analysis, product positioning, product communication, product launch, product evangelism. Experience Apple Associate Product Marketing Manager 2019 - 2020 Managed the product marketing team at Apple responsible for Apple Clips 3.0 and technologies including iOS consumer video applications. Worked in product marketing for Apple's iOS consumer video apps including Clips, iMovie for iOS, and iOS camera effects. Helped define new features and drove the development, launch, and maintenance of product features and technologies. Evaluated new video trends and tech to include in future products. Was responsible for product positioning, key product messages, and marketing strategy. Worked with engineering and design to define and implement new features, functionality, and workflows. Private Consulting Marketing Consultant 2019 - Present Experience developing and executing digital marketing strategies across paid media channels. Worked with Fortune 100 companies for analyzing data, developing optimizations, measuring ROI, and partnering with all stakeholders and executives to execute a marketing plan. Creating and managing schedules and project timelines to ensure efficient progress throughout the process, from planning and execution to completion and distribution. Communicating with all team members and overseeing initiative assignment, progress, review, and approvals through digital management systems. Ivy Admissions Product Marketing Manager 2017 - 2019 Devised a sales enablement content repository organized by persona and buying stage. Implemented Google Analytics and Google AdWords strategies to increase online traffic by 20% and elevated website ranking to page 1 on Google. Executed go-to-market strategies through marketing channel launches, with primary responsibilities for brand awareness, traffic, and customer engagement. Individually increased revenue by $100,000. Launched and managed a 10-week virtual boot camp for college readiness which was used by 20+ high schools in the Bay Area. NextGenVest (acquired by CommonBond) Associate Product Marketing Manager 2016 - 2017 Learned the basics of Product Marketing: Defining product value propositions & target audiences, developing multi-channel go-to-market plans, building cross-functional teams & executing complex launches. Developed Product Management Strategies (Promotion, Product Launching, Research, Pricing). Worked with Various Teams (Design, Content, Acquisition, Finance, Product, Sales) to implement strategies. Followed and analyzed market trends to position products. Education University of Houston Bachelor's degree, Consumer Science