Raghesh Chathoth Kalikot
E-Mail:- Mobile: -
Address: Al Rashdan Building Deira, Dubai.
EXECUTIVE SUMMARY
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A competent professional with close to 11 years of experience in Primary Research
Experience in Brand Health and Equity Tracking (CAWI/CAPI/PAPI), Pre/Post Campaign
evaluations (Marketing Activities), Innovation and Product Development related studies and Ad
Testing etc.
Currently working as a Freelance Research Executive in the Innovation department at Ipsos
Dubai.
o Key Account Handled: Nestle, Seara Foods, Bel, Baladna and P&G.
In my career, I have gained experience in both the Food and Beverage sector of FMCG and the
Automotive industry.
o Key Accounts Handled: Coke (Middle East Africa and Central Asia), Almarai,
Goody and IRC (International Research Consultants) United Kingdom for
Automotive.
Key Strengths & Achievements
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Questionnaire and fieldwork related materials preparation.
Script checking and launching the fieldwork on time
Monitor the raw data & quota on daily basis and ensure the fieldwork completed on time
Preparing Data Analysis Plan and share with DP team to get the final tables on time
Check the DP tables thoroughly and discuss with the superiors
Make the report and send to the superiors for their review
Assist client for meeting their internal requirement on daily basis (Different kind of analysis,
making temporary excel and power point reports etc.)
Good understanding of how the change in design (data collection methodology or approach etc.)
can have impact on data
Well versed with various survey and consumer research methodologies.
o Reporter Hands on experience on Analysis tools like CCV, Survey and SPSS basics.
o Have been able to build efficiencies across the research stages to bring down the
operational costs significantly and hence increased GM on various studies.
CAREER HIGHLIGHTS
Currently working as a Freelance Research Executive with Ipsos Dubai.
Since June 2023 – Till date
Research executive: Key Responsibilities
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Commission the job in the Ipsos system post received the PO from client.
Sending early warning note to the operation team (Field and PM)
Questionnaire and fieldwork related materials preparation.
Script checking and launching the fieldwork on time
Monitor the raw data & quota on daily basis and ensure the fieldwork completed on time
Preparing Data Analysis Plan and share with DP team to get the final tables on time
Check the DP tables thoroughly and discuss with the superiors
Make the report and send to the superiors for their review
Since March 2022 – May 2023 was working as a Research Executive with Feedback Market Research
Dubai.
Research executive: Key Responsibilities
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Client interaction on daily basis for an extensive automotive tracking study in UAE and
KSA.
Getting the final questionnaire and quota from the client.
Launching the study and making sure that fieldwork is completed on time.
Prepare field status report and final quota achieved report as per the request from the
client.
Informing the client well in advance in case of any quota fluctuations.
Check all the question tables thoroughly and make sure that data is in line with previous
trends and there are no errors or any issues before sending data to the client.
Sending final ASCII data to the client on time.
Answer all the data-related queries from the client.
Inform the finance team to raise the invoice as per the terms and conditions.
Since July 1997 – February 2022 was working with Kantar Middle East and North Africa Ltd. (Dubai
Branch) for various key rolls from Data Entry, Senior Data Analyst (TNS Tracker) and Research
Executive
Jul 2013 – February 2022:
Research executive: Key Responsibilities
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Client interaction on daily basis - acts as a main contact between the Client and Kantar on
studies, ensuring that their needs are being met.
o End to end management of studies and co-ordination with various teams (Operations,
Finance, IT and DP, Etc.)
Handling tracking study field operations – Get the changes from client and launch the study
as per schedule
Prepare the monthly KBI reports with insights summary and share with client on time.
Assist the seniors to understanding client’s business requirements and devising
customized research designs in order to provide relevant and impactful business solutions is
the key role highlight. Additionally, partner the client in identifying both the grey and white spaces
to maximize their growth.
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Day to day interaction with client, on data requirements for various analysis and strategic
workshop like Brand planning and annual report workshop etc.
Develops individual job cost, monitoring job costs throughout the project and ensure
profitability, without supervision
Since April 2005 - till June 2013:
Senior Data Analyst: Key Responsibilities
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Preparing multi country Tracker data scripting and processing
Extensive checking the data before sending to the clients
Analyzing latest marketing trends and tracking competitors’ activities and providing valuable
inputs to the internal and outside client
Verifying the questionnaires before sending to the field.
Managing the Tracker Data Processing team that comprises 2 members
Strong data understanding and editing/cleaning/reformation skills
Thorough checking all the data before delivering to the client
Client Servicing
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Providing the Tracker software training to the client
Making the presentation charts and KPI report
Helping the client to do complicated analysis from the software
EXTRA CURRICULAR ACTIVITIES
TECHNICAL SKILLS
Office Tools: MS office
Operating Systems: Windows 2010
Statistical Tools: CCV, Survey Reporter, Tracker Software, and SPSS Basics
ACADEMIC CREDENTIALS
Bachelor of Commerce (B.Com)
Calicut University, Kerala
PERSONAL VITAE
Date of Birth: 28th February’1972
Marital Status: Married
Visa Status: Residence
Nationality: Indian
Driving License: Light Vehicle (valid for UAE and India)
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