Rafaela Sava

Rafaela Sava EXPERIENCED MARKETING PROFESSIONAL I help businesses genuinely connect with their target audiences through impactful marketing strategies. Strategist | Data-driven | Passionate about content marketing EDUCATION Universitatea de Vest Timișoara Oct 2008 - Jul 2011 Marketing and Communications BSc CERTIFICATIONS Inbound Marketing - HubSpot Email Marketing HubSpot Digital Strategy and Planning Digital Marketing Institute WORK EXPERIENCE Content Strategist - PLURIA (Information Technology) Mar 2022 - Present Led the development, planning, and execution of a unified content strategy across all Pluria markets Generated and implemented inbound marketing content ideas aligned with business objectives Managed inbound marketing projects from ideation to launch, collaborating with external partners such as agencies, designers and writers Worked with Sales, Customer, Outreach, and Activation teams in Europe to develop tailored content to meet their specific goals Developed and coordinated the distribution of the Pluria newsletter Tracked and analyzed KPIs for Pluria editorial projects SKILLS Digital Marketing Inbound Marketing Email Marketing Content Strategy Data Analytics Project Management -- References available upon request. Marketing Consultant - IT SCHOOL (Training Services) Jan 2021 - Sep 2022 Proposed new marketing strategies to build a stronger online brand presence Proposed PR campaigns and helped with implementation across advised channels Created custom programs for targeted groups of customers Created an Ambassador’s Program for trainers and helped with implementation Built reports to track and evaluate the effectiveness of marketing efforts Marketing Support Specialist for Sales EMEA - OPSWAT (Information Technology) Sep 2019 - Jul 2020 Collaborated in shaping the go-to-market marketing strategy for OPSWAT's cybersecurity products during owned and third-party tradeshows Marketing support to the EMEA Sales team, ensuring alignment between marketing initiatives and sales objectives Offered on-site support at third-party tradeshows and conferences Orchestrated lead nurturing campaigns, cultivating prospect relationships to facilitate conversions Leveraged marketing automation tools to streamline campaign workflows Generated reports to track and evaluate the effectiveness of marketing efforts Marketing and Communications Specialist - Ness Digital Engineering (Information Technology) Apr 2017 - Sep 2019 Planned and executed employer branding and recruitment marketing activities in collaboration with the HR-Recruitment team Designed and executed tailored events for different IT groups and communities Built a network of strategic partnerships with local IT communities and organizations Proposed and implemented PR campaigns across both traditional and digital channels Eased the internal communications flow and ensured the information regarding the marketing initiatives within the company is properly cascaded Generated reports to track and evaluate the effectiveness of marketing efforts Marketing and Communications Specialist - Accenture (Consulting and Information Technology) Apr 2014 - Apr 2017 Planned and executed employer branding and recruitment marketing activities in collaboration with the HR-Recruitment team Collaborated with global and local agencies to design, produce, and distribute collateral materials and branded merchandise Led social media marketing for Accenture in Romania, including developing and executing content strategy, creating content, and maintaining local social media channels Created and edited content for a variety of channels, including blog posts, articles, press releases, and social posts Managed administrative tasks, including procurement, contract archiving, and budget forecasting Eased the internal communications flow and ensured the information regarding the marketing initiatives within the company is properly cascaded Generated reports to track and evaluate the effectiveness of marketing efforts