Hello! I'm Rafael, a Social Media specialist with a background in Graphic Design! I've worked for 2 years at a digital marketing company and now I'm a freelancer!
I believe the key to your company's success on social media is having a qualified person who will delve deep and understand your brand's values and goals. I will do the Branding (Voice, Visual Identity), establish goals, plan content (Which social networks to use, editorial guidelines, hot topics, and a monthly schedule). In marketing, this is called Buyer Persona :)