Rafael Pannacci

Rafael Pannacci LinkedIn: linkedin.com/in/rafaelpannacci | Portfolio: behance.net/rafaelpannacci Professional Summary Creative and detail-oriented Graphic & Multimedia Designer with 10+ years of experience in digital marketing, content creation, and remote project coordination. Skilled in balancing creativity with operational efficiency, supporting teams and clients across multiple time zones. Proven ability to increase sales, enhance brand visibility, and streamline administrative workflows. Proficient in industry-standard design software, productivity platforms, and client communication tools for seamless remote collaboration. Core Competencies Design & Marketing Graphic Design (Adobe Illustrator, Photoshop, InDesign) Video Editing & Multimedia Production (Premiere Pro, After Effects) UX/UI Design & Website Management (WordPress, HTML/CSS basics) Digital Marketing Campaigns & Brand Positioning Social Media Management & Content Strategy Virtual Assistance & Operations Calendar & Email Management (Google Workspace, Outlook) Client Communication & Customer Support (CRM tools) Data Entry, Research, and Report Preparation Project Coordination in Remote Environments Marketing Analysis & Audience Segmentation Tools & Platforms Trello • Slack • Notion • Canva • Meta Business Suite • Google Analytics • Zoom • Microsoft Office • Google Workspace • Monday.com • Figma Languages English – C2 Advanced Spanish – Native Italian – Basic Professional Experience Marketing & Sales Manager – Editorial Patria (Remote & On-site) — Quito, Ecuador Dec 2023 – Present Coordinated cross-functional teams in design, programming, and sales, improving workflow efficiency by 25%. Developed and launched advertising campaigns that increased online engagement by 40% and generated 15% more inbound leads. Negotiated and closed client contracts worth over $24K annually. Marketing Manager – Softgrama (Fully Remote) — Quito, Ecuador Jan 2023 – Present Designed and executed digital marketing strategies, boosting sales revenue by 20% within one year. Created over 100 multimedia content pieces for cross-platform campaigns, expanding brand reach by 30%. Implemented audience segmentation strategies, improving ad performance by 18% CTR increase. Head of Design & Marketing – JP Digital (Remote & On-site) — Quito, Ecuador Dec 2020 – Jan 2023 Led brand positioning initiatives that resulted in official recognition as an Epson partner. Managed social media growth campaigns that boosted followers by 35% and engagement rates by 25%. Delivered 100+ design and marketing projects on time and within budget. Education Bachelor’s Degree in Advertising & Marketing — Universidad Alejandro de Humboldt, Caracas, Venezuela (2005 – 2010) Certifications Google Ads Certification — Google, 2022 Digital Marketing Certificate — HubSpot Academy, 2021 Adobe Certified Expert – Illustrator — Adobe, 2020 Additional Training UX/UI Design Course — Coursera, 2023 Social Media Content Strategies Workshop — Udemy, 2022 Digital Marketing Trends Seminar — MarketingProfs, 2021 Professional Interests Sustainable Design & Environmental Branding A.I. technology Integration in Marketing, Design & Administration