Rafael Llarinas

RAFAEL LLARINAS 📍 Manila, Philippines (GMT+8) | 📍-| 📍 - Portfolio: Google Drive Portfolio PROFILE E-commerce specialist with extensive experience across Shopify, WooCommerce, Etsy, Amazon, and eBay. Skilled in product listing, SEO optimization, Google Merchant Center compliance, AI-generated images, and workflow automation. Known for reliability, consistency, and efficiency, delivering high-volume tasks with accuracy. Experienced in scaling stores, improving marketplace visibility, and creating conversion-focused product pages. KEY SKILLS ● E-commerce Platforms: Shopify, WooCommerce, Etsy, Amazon, eBay, POKY, Printful, Printify ● Product Listing & Optimization: Bulk uploads, titles & descriptions, variants, pricing, collections ● Digital Marketing & Analytics: Google Ads (Shopping, Performance Max, Search/DSA), trend & competitor research, Zikanalytics ● Automation & Workflow Tools: GoHighLevel (GHL), Click-Up, Shopify apps, SOP implementation, automated order monitoring ● Content & Visual Creation: AI-generated product images (Stable Diffusion, MidJourney), Photoshop, Canva ● Data & Reporting: Excel, Google Sheets, CSV imports/exports, feed rule compliance PROFESSIONAL EXPERIENCE E-commerce Product Lister & Marketplace Specialist Freelance / Multiple Clients | 2020 – Present ● Created and optimized Shopify, WooCommerce, Etsy, Amazon, and eBay listings, including bulk imports, SEO-friendly titles, descriptions, pricing, images, and variants. ● Enhanced product images using AI tools and Photoshop/Canva for high-quality visuals aligned with brand identity. ● Conducted keyword research using Google Keyword Planner and Zikanalytics to improve visibility and sales. ● Maintained high-volume workflows independently with strong reliability and consistency. Amazon & eBay Marketplace Experience ● Optimized product listings with category selection, pricing strategies, variations, and keyword-rich descriptions. ● Ensured compliance with Amazon Seller Central and eBay policies, including image standards and feed formatting. ● Managed order processing, customer inquiries, and dispute resolutions. ● Applied marketplace SEO strategies to improve organic ranking and sales performance. E-commerce Operations & Workflow Automation ● Monitored orders across Shopify, Etsy, Amazon, and eBay; tracked supplier communications; handled fulfillment issues proactively. ● Implemented SOPs and automated workflows with GoHighLevel (GHL), reducing manual work and improving efficiency. ● Streamlined multi-store operations for higher productivity and accuracy. Google Ads & Digital Marketing Specialist ● Managed Google Ads campaigns (Shopping, Performance Max, Search/DSA) to optimize ROAS, bids, and budgets. ● Conducted product and trend research using AliExpress, CJ, AdSpy, and competitor tools. ● Used Zikanalytics to analyze marketplace trends, track competitors, and support datadriven growth. HIGHLIGHTS & ACHIEVEMENTS ● Built branded, conversion-focused Shopify product pages for multiple clients. ● Assisted e-commerce stores in achieving consistent daily sales growth. ● Created AI-assisted on-model product photos, boosting engagement and brand storytelling. ● Optimized Amazon and eBay listings, improving organic ranking and marketplace revenue. ● Automated workflows with GoHighLevel (GHL), increasing operational efficiency. STRENGTHS ● Reliability & Consistency: Handles high-volume workloads independently with accuracy. ● Detail-Oriented: SEO, product variants, and visual presentation. ● Adaptable: Quickly learns new platforms, tools, and workflows. ● Creative Problem-Solver: AI-assisted visuals, content generation, and UX-focused product page creation. ● Efficiency-Focused: Workflow automation using GoHighLevel, Click-Up, and other tools.