Rafael Ferreira Rosa

Rafael Ferreira Rosa Brazil, São Paulo born in 03/08/1989 Phone: - E-mail:-PROFESSIONAL SUMMARY Performance-driven Paid Media Manager and Creative Strategist with a Bachelor’s in Advertising and Publicity. Specialized in bridging the gap between data-backed performance and high-converting creative execution. Proven track record of managing end-to-end digital campaigns, optimizing budgets for maximum reach, and delivering high-impact results with optimized CPMs. SKILLS • Paid Media & Performance: Google Ads/Meta Ads (Facebook/Instagram), Budget Optimization, Local Targeting, Reachfocused Campaigns. • Creative Strategy: Ads Creative & Plot Development, Video Retention Analysis, Messaging & Visual Optimization. • Analytics & Data: Performance Reporting, CPM/CPA Optimization, Market Trend Analysis, Data-driven Decision Making. • Strategy: Media Planning, Audience Segmentation (Advantage+ & Custom Audiences), Scalable Growth Strategies. PROFESSIONAL EXPERIENCE Online Campaign Manager | Rafa’s Agency (Self-Employed) December 2025 - Present • End-to-End Campaign Management: Developed and executed performance strategies for diverse clients, focusing on local awareness and demand generation. • High-Impact Results: Managed campaigns that generated over 33,200 results and 34,300 impressions within a 2-day window for local events. • Efficiency Optimization: Achieved a highly competitive CPM of R$ 1.73 and a cost per result of R$ 1.79, maximizing exposure even with limited budgets. • Creative Excellence: Designed ad plots and optimized visuals, achieving a 33% video completion rate through strategic creative alignment. Crypto Analyst Blockchain Analytics, Remote August 2022 – December 2023 • • • • • Conducted in-depth analysis of blockchain networks and cryptocurrencies to identify trends, opportunities, and risks. Developed algorithms to track on-chain activity, enabling the detection of suspicious transactions and potential fraud. Provided strategic insights and recommendations to institutional investors, contributing to portfolio growth by 25%. Authored weekly reports on market trends, regulatory changes, and technological advancements in the crypto space. Collaborated with data scientists to develop predictive models for cryptocurrency price movements. EDUCATION Bachelor of advertising and publicity University of Cásper Líbero, São Paulo- Brazil CERTIFICATION ● Yeld Hacker - Beginning to advanced fundamental analysis, on-chain data, graphical analysis, decentralized exchanges (DEX), advanced yeld techniques (liquidity pools). LANGUAGES ● ● English - Advanced Spanish – intermediate ● Portuguese - Native Additional Information • Single Father: Successfully balancing professional responsibilities with the duties of being a dedicated single parent.