Rafael Martín De Cárdenas Díaz
Jorge Newbery 3981 PB2 – Chacarita – CABA – Buenos Aries
DNI:-
Cel:-
Email:-Facebook: rafaeldecardenas
LinkedIn: rafael-de-cardenas-
Portfolio: https://www.behance.net/rafael-de-cardenas
Digital Design Leader with over 16 years of experience crafting
exceptional user experiences (UX) and user interfaces (UI) across digital
advertising projects and content production. Skilled in driving results
through strategic planning of interactive campaigns and social media
initiatives. I excel at leading multidisciplinary teams, ensuring flawless
execution and high-quality deliverables at every stage.
Work Experience
WEBAR INTERACTIVE - Digital Producer (August 2007 - Present)
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Content production for social media campaigns (posts, stories, reels).
Strategic design and prototyping for responsive websites (wireframes, workflows, and
prototypes).
Production of online marketing campaigns: traditional, dynamic and rich media banners.
AI tools expert and asset´s production for Ads campaigns
Implementation on platforms such as WordPress, Unbounce, and Wayinn.
Landing page design and implementation, and website maintenance (HTML/CSS/Js)
Video editing for social media campaigns (After effect/Premiere/Canva)
Management of digital marketing campaigns and email dispatches (Mapp, Doppler, Mailchimp,
LiveClicker, SendInblue).
Coordination of digital projects and content production.
Application of agile methodologies for quality control.
Coordination and task assignment to multidisciplinary teams.
Schedule tracking and control.
THE LEADER TEAM - Senior Designer (July 2006 - July 2007)
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Design and updating of web pages.
Creation of interactive pieces and graphic campaigns.
Design of institutional and advertising printed materials.
Development of digital pieces for external communications (mailing, banners, intro).
Creation of concepts for interactive internal and external communication campaigns.
PYMA COMUNICACIÓN - Senior Designer (April 2006 - June 2006)
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Design of graphic campaigns for communications of regional companies (Microsoft,
Intel, Next Level, APC).
Development of digital pieces for external communications.
Design of institutional and advertising printed materials.
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Creation of concepts for internal and external communication campaigns.
NEO CONSULTING - Project Leader Team (November 2003 - February 2006)
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Management and planning of web and multimedia projects.
Project administration (proposals, planning, budgeting, scheduling).
Coordination with the programming area for the development of projects with PHP, ASP
technologies, MySQL databases.
Production of CDs and multimedia presentations for companies (Banco BWS, Nestlé, Limagas,
El Comercio, CMR Falabella, UNICEF).
Post-production of institutional, promotional, educational, and advertising videos.
Education
Universidad Tecnológica Nacional (UTN), Buenos Aires, Argentina - 2010
Project Management Studies Center
Executive Program in Project Management
Universidad de Lima, Peru - 2002
Faculty of Communication Sciences
Bachelor’s Degree in Communication Sciences
Events and Courses
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Practical Uses of AI Tools – IAB, Audi Lounge – Speaker (August 2023)
Google Analytics Academy: Google Analytics for Beginners (November 2021)
UX Design: User Experience UX/UI + Figma (2021) - Udemy
Entrepreneurship Course - Level II (March-May 2015) - BA Emprende
Entrepreneur Advisor / Specialist (November 2014, August 2015) - Emprending
International Brazilian Advertising Seminar (October 2005) - Universidad de Lima, Peru
Creativity Course (November 2004) - Agulla & Baccetti School, Buenos Aires, Argentina
Languages
Centro Universitario de Idiomas de la UBA - 2022
English, Level B2+
Technical Skills
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Adobe Creative Suite: Photoshop, Illustrator, Premiere, After Effects, Adobe XD
Web Development: HTML5, CSS, JavaScript
Canva
CMS: WordPress
Project Management: Basecamp, Trello, ClickUp
AI Tools: ChatGPT, Playground, DALL-E, Bing Create, Leonardo, Firefly
