Rafael

Rafael González de Lucas Madrid, Spain- Móvil: - es.linkedin.com/in/rafaelgonzalezdelucas/ Digital marketing expert with over 13 years experience. Deep understanding of the programmatic industry developing programmatic strategies and nurturing relationships directly with agencies and clients from different industries (travel, retail, insurance, auto…). More than 10 years managing teams and applying business development strategies across different markets. EDUCATION- Executive MBA, HULT International School London (UK) - Environmental Management Bachelor, University of South Africa Cape Town - Business Science, University of Zaragoza (Erasmus full course in Düsseldorf, Germany) Zaragoza & Düsseldorf PROFESSIONAL EXPERIENCE • Business Development Director for the offsite team for with focus on new client acquisition, upselling and strategy design across active clients with Sociomantic, DV360 and Facebook: dunnhumby media, Tesco Group o Responsible for annual goals and achieving growths of (It’s the global leader in Customer double digits YoY over the past 6 years Data Science, empowering o Built up strong and long-lasting relationships with tier 1 businesses everywhere to clients based on service, trust and defined and clear goals compete and thrive in the modern (Meliá, Riu, Palladium, Iberia, Pull&Bear, PSA, FCA, data-driven economy) Sanitas, Liberty…) o Strategy development and sales across top Agencies (Havas, GroupM, Publicis, IPG, OmniconGroup, Dentsu+) o Owning and developing 3rd party data agreements and relationship with DIA, eDreams. • Global Programmatic data activation solution: o Working globally across markets to develop and implement our programmatic solution for retailers with data ingestion from top retailers (Tesco, Meijer, Raley’s, Metro, Carrefour, Exito…) o Facebook Business Manager, DV360 and Sociomantic • Develop and implement Retail Media project for Carrefour: o Retail Media inventory and data monetization project set up and go-to market strategy across different channels (In-store, onsite, offsite and CRM). o Develop cross channel strategies across Targeting, Measurement and Insights o CPG engagement and sales within the Carrefour digital environment. o Go-to-market strategy development Madrid • Led the performance and multi-attribution departments for Spain with a staff of 2 and 3 respectively. o Oversee market research, product and service marketing, product development, marketing communications and sales. o Identify and close cross-selling opportunities • Understand costumer needs and trends to improve Ingenious solutions: o Represent Ingenious Technologies at industry events and hosted events • Develop and run implementation projects. o Develop the project frame in the company – improving the implementation timeframe 60% - client satisfaction and revenue growth Madrid • Part of the business development department for Spain and Portugal. • Responsible for annual gross profit of 1 million • Identify and maximize initial and on-going direct revenue opportunities with new and current clients o 40% more clients in portfolio from previous year Madrid & Cape Town 2014(7 years) Business Development Director 2013 - 2014 (1 year) Operations Team Lead Ingenious Technologies (German technology firm offering a cloud-based business analytics and marketing automation) - (5 years) Business Manager Acceleration, Grupo WPP (Consutling multinational firm offering o Achieving growths of 40% more gross revenue from one digital marketing solutions and system year to the next. integrations) • Jointly sell with platform and technology partners (Doubleclick, Omniture, Exact Target, Boomi, Krux, Ensighten, TagMan…), focussing on Tier 1 and Tier 2 opportunities • Perform business analysis activities – collaborating and communicating with clients to define and document their business requirements • Proficient at using digital marketing tools such as Google AdWords, Google Analytics, DFA, DFP, TMS, DMP, Exact Target, Site Catalyst… • Identified, proposed, closed and supported partner leads from Doubleclick and Adobe Analytics- (4 years) Project Manager • Viviendas MAFE SL • • • • • (small sized construction development company with projects in several cities in Spain) Dealt with providers and customers directly. Managed outsourced teams of constructors. Ensured project milestones were reached Carried out general administrative and project management tasks Ensure project was delivered within budget Deal with providers and suppliers Undertook marketing and selling tasks OTHER CERTIFICATIONS DIGITAL MARKETING TOOLS Programmatic (DV360, FB, Sociomantic…) Analytics (Google Analytics) Ad serving (Google Campaign Manager, Google Ad Manager…) Search (Google Ads, Bing…) Google Tag Manager DATA ANALYTICS Rapid Miner Tableau SQL OTHER CERTIFICATIO NS The PowerMBA, Online Business Program LANGUAGES AND VOLUNTEER EXPERIENCE English Spanish Fluent Native VOLUNTEER Two Oceans Aquarium (Cape Town, South Africa) Save Our Seas Iniciative (Cape Town, South Africa) FIN project (Cape Town, South Africa) Zaragoza