RaefKhalsa
c:- ●-
● Content Producer
profile
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Experienced in content strategy for membership websites
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Experienced designing content experiences across multiple channels
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Has experience coordinating successful content development teams
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Recognized by collaborators for creativity, personable nature, and positive attitude
skills
▪ Storytelling
▪ Content Ideation
▪ Entertainment Media
▪ Asset Management
▪ Multimedia Tech
▪ Culture Branding
▪ Content Strategy
▪ Content Writing
▪ Music & Audio Production
experiencecontent
Chalice Financial Network
2019 – 2020
Chalicenetwork.com
Content Specialist
Responsible for the creation and curation of content on social media channels, YouTube, BtoB ads,
and partnership networking content. Directed the storytelling elements of the Chalice brand and made
considerable expansions to their content strategy.
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Designed UX for a digital information resource in direct collaboration with the CTO
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Produced and edited The Pulse Podcast (a news highlight series for financial services entrepreneurs)
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Created and delivered a news and education-focused article series
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Lead content direction and blog SEO strategy including content clusters and pillar pages
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Collaborated with marketing team members at sister company, Succession Link, on successful
domestic marketing campaigns that converted over 200,000 financial professionals into paid
members
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Managed content for the CEO’s personal LinkedIn account
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Built a video content library of over 200 videos including educational, tutorial, hype, testimonial,
platform update and event videos
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Collaborated in marketing efforts with premier partners including Oasis Outsourcing, Orion Advisor
Tech, Snappy Kraken, Prosites, TE+A Marketing, Coalition, Succession Link and AnchorPoint
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Worked on the product development team
Freelance Content Producer
2012 – Present
@raef_aaron
Audio Engineer / Music Arranger / Video
Producer / Blog Writer
Provides audio production, content writing, content strategy, video creation, and creative consulting
services to various verticals including films, live performances, recording-artists, podcasts, businesses
and organizations. Special skills include sound design, commercialization and mixing.
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Co-produced a live performance and video project with artist Stephen Fishwick in collaboration
with the San Diego Zoo, for wildlife preservation and the endangered Northern White Rhinos
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Co-produced an award-winning financial services podcast "Get Connected" with Succession Link
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Composed for The 2014 Grand International Tai Chi Symposium which hosted the five famous
masters (family lineage holders) of the original styles of Tai Chi:
o Scored music for each Grandmaster, live performances, instructional video product ads and
three documentaries
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Produced audio, visuals and copy for technology companies, networking organizations,
independent artists and events including Edge.app, Wealth Analytics, 3GenCreation, Succession
Link, Broker's Building Gallery, and Bayshore Solutions
experiencemusic
Pacific Beat Recording
2015 – 2020
Pacificbeatrecording.com
Music Producer / Audio Engineer
Was active in many Pacific Beat projects providing value to various music production requirements.
These works included instrumentation and full compositions for solo artists and bands in a wide
variety of genres. All work was done directly with a Grammy award-winning engineer and two cowriters on the Pacific Beat team.
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Completed production and writing to over 20 projects
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Has worked directly or remotely on tracks with notable artists
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Has worked with managers, labels and other professionals in the
recording industry
PORTFOLIO LINK
