RADITYO
SOENARTO
Your On-Demand Digital Marketer
“
Everything is On-Demand in this
digital era. If you’re not on-demand,
then you’re OLD.
-
Sunita Kaur, Managing Director
Spotify Asia
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Hello!
Nice to e-meet you
I’m Radit, a Digital Marketer who have been in
the industry since 2006. I’ve worked with 70+
brands helping them achieve their business
objective through well planned & executed digital
marketing strategy.
My expertise include: Digital Strategic Planning.
Content Marketing, Social Media Marketing,
Digital Performance Marketing.
I’m open for both full time or freelance
opportunity.
Contact me at:
▪
-
▪
- (Whatsapp/Call)
3
Working
Experience
Think.Web
Web Content Writer-
Omeoo
Content Manager-
Mirum
Associate Creative Director
2012
Major achievement:
- Maintain the online hype of
LA Lights Indiefest event
through engaging content.
Major achievement:
- Setting up team of content
creators and social media
specialists
- Setting up several digital
asset for new brand in digital.
Grew them significantly
through content and paid
media support.
Major achievement:
- Successfully plan and run the
Pocari Sweat “Heavy Rotation”
Campaign utilizing JKT48.
Notable clients:
- Djarum
- Guinness
Notable clients:
- Pocari Sweat
- XL
- Samsung Mobile
Notable clients:
- Mayora - Teh Pucuk Harum
- Minute Maid Pulpy
4
Working
Experience
Think.Web
Head of Strategy-
GetCRAFT / Machine62
Strategy Director
2017
Major achievement:
- Win giant business pitches
such as Bank Mandiri and XL.
- Take part in the massive
social project “Youtube for the
Blind”
Major achievement:
- Setting up a team of new
product for sharing economy in
marketing.
- Empower brands to build
their own media instead of
relying fully on social media.
Notable clients:
- Bank Mandiri
- XL
- Lipton
Notable clients:
- Matahari Mall
- AstraLife
- Oktagon
How I Work
EMPATHIZE
STRATEGIZE
MEASURE
OPTIMIZE
Take a deep
understanding of
both your
business and
your audience.
The only way to
start is to stand in
both side’s shoes.
Build the best
data-driven
solution for your
specific challenge.
Utilize the limitless
possibility of the
digital landscape
and ride it for your
brand’s success.
Set a maximum
yet feasible KPI,
break into micro
milestone to
make everything
on track.
Periodically
control
performance.
Oversee the
whole
implementation.
Take notes on all
learning and
tweak when
necessary to
produce the most
excellent result
possible.
See My Past Works
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Lipton
Yellow Label
The challenge
How to make Lipton tea
relevant to its youth market
while tea drinking is perceived
as “old” and “boring”
The strategy
- Highlight communication
#ThisIsMyTime. Position the
brand as inspiring product.
- Build mobile friendly website
- Run Instagram campaign.
The result
- Organically grow 2000+
Instagram follower in first 3
month.
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Pocari Sweat
Heavy Rotation
The challenge
How to raise the bar and
exceeding the previously
successful “Ionopolis” &
“Explorion” Brand Campaign.
The strategy
- Utilize the widely popular
JKT48 group.
- Ask user to cover the catchy
dance from “Heavy Rotation”
song.
- Run Youtube Campaign
The result
- Activity is closed with 1000+
video submission.
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MatahariMall
Mozaic
The challenge
How to provide alternative
promotion channel for MM
other than paid placement.
The strategy
- Build Mozaic, a content portal
integrated with the eCommerce
- Maintain the portal as a
publisher media, but keep it
relevant to item sold at MM.
The result
- Grow the base readership to a
monthly 200,000+ visit.
Providing MM with new traffic
of potential customer.
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Thank you very much
for your time
If you have any work/project in mind that could
use my service please don’t hesitate to contact
me at:
▪
-
▪
- (Whatsapp / Call)
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