Radhika Srivastava

RADHIKA SRIVASTAVA Toronto, ON | LinkedIn Profile Summary Extensive experience in digital marketing with a focus on content creation and brand visibility. Proven ability to deliver high-quality, SEO-friendly content that engages target audiences. Strong commitment to storytelling and content strategy, ensuring audience engagement remains a priority in all projects. Experience Senior Content Manager 09/2020 to 03/2025 Digital Soch Pvt. Ltd. Delhi, India  Researched industry trends and created SEO-optimized web content, blogs, and social media campaigns aligned with digital marketing best practices.  Developed and implemented content strategies and editorial calendars to drive measurable engagement.  Wrote and edited marketing collateral, proposals, and advertising copy, following brand and compliance guidelines.  Collaborated with cross-functional teams and stakeholders to ensure content met project requirements and client KPIs.  Communicated directly with clients to understand their digital marketing needs and objectives, ensuring all strategies and deliverables were aligned with their vision and approved at every stage.  Managed content publishing through CMS platforms (WordPress, etc.). And ensured WCAG-compliant formatting for accessibility.  Produced meta tags, headlines, and descriptions to improve search rankings, and site performance.  Oversaw social media content scheduling, paid campaigns, and analytics tracking to report on reach and ROI.  Proofread and edit content for consistency in tone, style, and messaging. Content Writer 07/2019 to 09/2020 Digital Vision Technology Pvt. Ltd. Noida, India  Produced digital ad copy, press releases, and landing pages optimized for conversion and search visibility.  Tailored messaging for multichannel marketing initiatives, ensuring alignment with the client brand voice.  Implemented keyword research and on-page SEO techniques to improve organic reach.  Collaborate with clients to clarify requirements and provide content solutions that align with marketing plans and brand standards.  Assisted in training junior writers and standardizing templates, ensuring compliance with style guides. Guest Relation Intern 07/2018 to 08/2018 India Today Group Noida, India  Coordinated logistics and scheduling for live media broadcasts, with strict adherence to timelines.  Delivered high-quality client and guest service, aligning the firm's hospitality and event-coordination standards.  Managed on-site operations and documentation for high-profile programs. Web Desk Intern 06/2017 to 07/2017 Outlook India Delhi, India  Authored a published news story using journalistic writing styles.  Gained hands-on experience in news editing and content publication. Result & Market Development Intern 06/2017 to 07/2017 Bennett, Coleman & Co. Ltd.  Developed strategies to drive newspaper sales and consistently achieved targets.  Built relationships with potential customers to drive business opportunities. Delhi, India Technical Skills     Content & Design: Canva, Figma, Grammarly Content Management & Optimization: Content Management Systems (CMS) (WordPress, Celtx), DupliChecker, Turnitin SEO & Analytics: Small SEO Tools Productivity & Collaboration: Google Workspace, MS Office Soft Skills    Time & Task Management: Problem-solving, Multitasking, Deadline management, Time management Leadership & Teamwork: Leadership, Adaptability Communication & Listening: Active Listening, Cultural Sensitivity Hard Skills     Content Creation & Writing: Article writing, Copywriting and editing, SEO Optimized Content Creation, Content Strategy & Copywriting Content Management & Optimization: Content management, Workflow coordination, Social Media Content & Ads Research & Strategy: Research skills, Audience awareness, Accepting & Acting on Customer Feedback Social Media & Audience Engagement: Social media management Education Bachelor of Arts: Journalism & Mass Communication Guru Gobind Singh Indraprastha University 05/2019 Delhi, India Certifications Coursera Google UX Design Professional Certificate Simplilearn | SkillUp Introduction to Graphic Design; Basics of UI/UX 03/2025 to Current 02/2024 Accomplishments  Presented Research Synopsis in International Conference On Indian Cinema & Alternative Networks by DME & Deakin University, Australia. #HRJ #2bbb2318-70f2 -43de-b6 f9-19b6c-#