RACHEL
WATERS
Marketing Director
ABOUT ME
CONTACT
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Semi-retired professional athlete turned global marketing
leader with experience across China, South Africa, the USA, &
Europe, driving digital transformation and business growth.
Skilled in market expansion, B2B strategy, and brand
positioning across multiple industries. Passionate about
leveraging digital innovation and global insights to create
competitive advantages.
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WORK EXPERIENCE
www.rachelwaters/site123.me
Marketing Director
www.linkedin.com/in/rachellouise
waters
EDUCATION
Bournemouth University
Master of Corporate Communication
2017 - 2018
Merit Scholar
Dissertation: Heteronormative
Advertising: Beer Brands, GayFriendliness, and the Masculinity Complex
Coker University
Bachelor of Communication
Minor: Business Administration and
Marketing
2014 - 2017
Cum Laude Graduate- President’s List- SAC Commissioner’s Honor Roll
2016 Excellence in Leadership Award
2017 Dept. of Academics Award
2017 Lamba Pi Eta Honors Society
2024 – Present
Tutamen H.K., Ltd - Remote
Built Tutamen’s marketing function from the ground up,
defining brand positioning and strategy for a global
engineering and manufacturing leader. Developed highimpact sales enablement materials and conducted
competitive research to drive business expansion globally.
Developed sales materials that support multimillion-dollar
contract wins.
Collaborate with leadership and sales teams to enhance
brand visibility and customer engagement.
Online Marketing Freelancer
2023 - 2024
Self-Employed - Online, Global
Clients: DJI, Govee, Huawei, VanTop, Harman, Temu
Enhanced brand visibility and customer engagement via
digital marketing strategies (content marketing, social media
marketing, email marketing, SEO, and paid advertising PPC).
Create impressive copywriting and presentations for sales.
Create plans custom to clients’ needs.
Global Marketing Manager
2022 - 2023
PatPat - Shenzhen, China
Managed 21 accounts across IG, FB, TikTok, and YouTube.
Responsible for global campaign launches across US
platforms, influencer marketing, and drove workflows
to
enhance performance and productivity.
Secured multimillion-dollar partnerships with Barbie TM,
Disney, Paw Patrol, Hot Wheels, and more.
Created advertising videos and outstanding copywriting.
Led the launch of PatPat’s APP, increasing sales by 55% in 1
month.
Optimized digital marketing performance, increasing ROI.
SKILLS
Digital Marketing
Sprout Social, HubSpot
Google Drive - Docs, Sheets, Slides
Microsoft Excel, Word, PowerPoint
Time Management
Content Creation
Verbal and Written Communication
LANGUAGES
English - Native, Fluent
Mandarin Chinese - Basic
German - Learning
HOBBIES
Volleyball
Travel
Creating YouTube Videos
Crossfit
Anything on the water
TV Anchor & Marketing Manager
TAL Productions - Shenzhen, China
Marketing Manager
Led growth marketing initiatives, increasing sales and
engagement by 40%. Managed on-site and online campaigns,
improving product listings and customer feedback.
Collaborated with teams across China to enhance product
offerings, marketing strategies, and expand the company into
4 major cities in 2 years.
Drove brand positioning and sales growth through strategic
marketing and collaborations.
Led campaigns that boosted social media engagement
and impressions by 50%.
TV Anchor
Acted as the main character in a popular children’s TV show,
presenting on-camera under high-pressure conditions.
Created videos by publishing storyboards and voice acting.
Professional Athlete
2017 - 2018
Wessex, Team GB Indoor Volleyball - England
Team Captain; Sports Woman of the Year 2018.
Train 40 hours per week for upcoming competition.
Team representative for media events.
Compete in 50+ games, bringing 40+ ranked wins and the first
Regional Cup win in team history.
Media, Marketing, & Comms Intern
COMMUNITY SERVICE
Lazy Laowai Gym & Restaurant
Create content for their social media
F45 - Shekou, Shenzhen
Host annual party 2019
US House of Representatives - South
Carolina
Assist in logistics of multiple political
fundraisers for senator Joe Wilson
2018 - 2021
2017 - 2018
AFC Bournemouth - Bournemouth, England
Led initiatives to increase web traffic and fan engagement by
redesigning the website layout for an international audience,
resulting in a 10% traffic growth in just one month. Developed
and published content, including news releases and social
media posts, which attracted a diverse audience and boosted
overall engagement.
Collaborated with the marketing team to execute
successful campaigns, such as university visits and bus
advertisements.
Contributed to the launch of the #HitTheLights campaign,
driving a 30% increase in fan-based sales.
Make-A-Wish Foundation
Raise money via events to grant wishes
of children with life threatening
medical conditions
Pause for Paws President
Coordinate events to encourage
adoption of shelter animals
Boys and Girls Club of America South Carolina
Lead after school programs through
media, technological advancements,
and life skills
REFERENCES
Rashad Williams
Peter Gloviczski
Phone: +1 -
Phone:
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Email :-
Email :
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On-Air Reporter / WYFF News 4
Chairperson, Western Illinois University
