Rachel Ramos

RACHEL ANN I. RAMOS 2 Lower Tamaraw Hills Marulas, Valenzuela City, 1441 - --OBJECTIVE To join an organization where I can hone my skills in marketing management, research, public relations and exhibit my capabilities that will help contribute in the company. EDUCATION 2010 – 2013 DE LA SALLE UNIVERSITY-MANILA Bachelor of Science degree in Commerce, Major in Marketing Management. Dean’s Lister: SY-, Term 2; SY 2012 - 2013, Term 3 2007 – 2010 NOTRE DAME OF GREATER MANILA High School Diploma, March 2010. Was in the top 15 of the graduating batch. WORK EXPERIENCE July 2018 – November 2018 MARKETING EXECUTIVE, CREATIVE PROGRAMS INC. Crafts and implements 360 marketing promo initiatives for all Metro brands and ANC-X. Works with the brand manager to create unique and creative events that will strengthen and drive revenue for the brand. Mounts events within the approved budget and initiates ways to keep cost within budget through strategic partnerships and barter deals. January 2017– January 2018 E-COMMERCE MARKETING SPECIALIST, GOLDEN ABC, INC. Crafts the strategies for Penshoppe’s e-commerce. Conceptualizes the shoots for e-commerce platform. Responsible for producing and writing articles for Penshoppe’s Style Series. April 2016 – December 2016 LOYALTY MARKETING SPECIALIST, GOLDEN ABC, INC. Manages customer loyalty programs for Penshoppe, Oxygen, Memo, Regatta and ForMe. Responsible for maximizing customer lifetime value strategies to ensure maximum profit. Manages the Penshoppe App strategies, specifically for the new loyalty program, MyPenshoppe. Drives app downloads and sign-ups through various marketing activities. RACHEL ANN I. RAMOS Page 2 September 2014 – March 2016 May 2013 – July 2013 MANAGEMENT TRAINEE – PR AND DIGITAL MEDIA MARKETING SPECIALIST, FLY ACE CORPORATION One of the chosen seven (7) applicants that were screened for the management trainee program. Went through training in different departments such as marketing, PR, retail sales group, merchandising, wine business group, food service group, etc. Deployed in PR and Digital Media Marketing. Managed the three (3) Facebook pages of our brands. Handled the PR for Doña Elena Al Dente Pasta Month Celebration, Jolly Heart Mate Canola Oil Donita Rose Cooking Demo in Manila and Cebu (also assisted in the styling and photoshoots), and Old Orchard Trade and Media Event in Cebu. ON-THE-JOB TRAINING, HEALTHSOLUTIONS ENTERPRISES, INC Conducted an in-depth study of the German IV Cannula brand, Troge. Assisted in the conceptualization of the external launching of the brand held at the Manila Hotel. Made collaterals for the promotion and communicated with suppliers. 2012 LEARN BY DOING: SALESMANSHIP PROGRAM Sold different types of products of Jansport, Glamlab, Apple, Globe, Fashion 21 and other tie-in companies. CO-CURRICULAR ACTIVITIES- EXECUTIVE, JUNIOR ENTREPRENEURS’ MARKETING ASSOCIATION Became part of JEMA’s executives which handled the activities that the organization prepared. 2011 – 2012 ELITE, JUNIOR ENTREPRENEURS’ MARKETING ASSOCIATION Attended seminars and training workshops prepared by JEMA. - COLLEGE OF BUSINESS ELECTORATE MOBILIZATION COORDINATOR, ALYANSANG TAPAT SA LASALLISTA Endorsed the said party’s representatives and candidates and their platforms to the students from the College of Business. RACHEL ANN I. RAMOS Page 3 SEMINARS/TRAININGS ATTENDED September 2015 DIGITAL MARKETING PLAN, INTERNATIONAL INSTITUTE OF DIGITAL MARKETING, CERTIFIED DIGITAL MARKETER PROGRAM Asian Institute of Management November 2011 DOING BUSINESS IN FREE TRADE AREAS I: MARKET APPROACH De La Salle University Manila September 2011 P&G STUDENT EXCELLENCE AWARDS De La Salle University Manila February 2011 6th GLOBAL BUSINESS CONFERENCE Junior Entrepreneurs’ Marketing Association, Philippine Trade Training Center SEMINARS CONDUCTED October 2012 CO-FACILITATOR, POPCORN TRENDS A total of 66 participants attended the seminar sponsored by Junior Entrepreneurs’ Marketing Association in De La Salle University and got a gist of the forecasted business trends that have been significant for the past three decades. RESEARCH PAPERS PREPARED July 2013 A MARKETING PLAN FOR TROGE MEDICAL GMBH PHILIPPINES Conducted interviews of nurses from ORNAP and analyzed their relation to the brand and to the usage of IV cannula. Identified the strategies and target market of the other industry players. Made a marketing plan consisting of different strategies for the brand Troge. March 2012 A STUDY OF CONSUMER BEHAVIOR IN THE LORAX ECO AWARENESS CONTEST: SOLAR ENTERTAINMENT AND GREENPEACE PHILIPPINES Observed and analyzed the consumer behavior of the attendees, including their demographics, psychographics and cultural values. PERSONAL BACKGROUND Born on January 6, 1994 in Manila, Philippines. Fluent in English and Filipino. Knowledgeable in Microsoft Programs RACHEL ANN I. RAMOS Page 4 like MS Word, Powerpoint and Excel. Interests: in writing and reading and arts like music and movies. Can adapt easily, hardworking, goal- oriented and always willing to learn more. REFERENCES Available upon request.