Rachel Kesia Pilar

RACHEL KESIA PILAR Copywriter -- Pagadian City, Zamboanga del Sur, Philippines SUMMARY Flexible copywriter with 7 years of client-focused service. Known for fulfilling duties typically assigned to several writers and editors. Keen to take ownership of brand identity initiatives and customer outreach efforts. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. EDUCATION PROFESSIONAL EXPERIENCE Mindanao State University Iligan Institute of Technology Copywriter Bachelor of Secondary Education major in Physics 2009 - 2014 SKILLS Copywriting Collaboration and Teamwork Strong writing skills Product description writing Call-to-Action Development Content Development SEO Strategies Content Writing Attention to Detail Kungfu Marketing | 2016 - 2024 Customized brand message to reach and capture target audience interest and drive engagement. Reviewed and edited final copy for accuracy and to correct grammar errors. Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality. Increased brand awareness through the creation of compelling content for website landing pages and blog posts. Web Content/Article Writer Strawberry Weddings | 2015 Built social media presence through the development of shareable blog posts, increasing followers across platforms. Researched to develop thorough understanding of unfamiliar topics, competitors, industries and processes to present fresh, new angles and ideas within written content. Adaptability and Flexibility Copy Editing Filipino Topics Writer Butcher Websites | 2014 - 2015 CERTIFICATIONS LinkedIn Learning Certifications – LinkedIn. HubSpot Content Marketing Certification - HubSpot Academy. Creative Writing Certificate - Kungfu Marketing Conducted thorough research on diverse Pinoy (Filipino) topics, producing well-informed pieces that resonated with readers.