Rachel

RACHEL BROWN Fort Lauderdale, FL-- EXPERIENCE Sr. Account Manager | Lamark Media April 2019 – Present • • • Manage client/agency relationship and oversee paid marketing team on strategy and execution, ensuring alignment on client’s overall business goals. o Anchor client: Greyhound Lines Aid in retaining and growing existing book of business through preparation of media proposals and new business pitches Supervise and develop Account Service team of 3 Sr. Integrated Digital Planner | Zimmerman Advertising August 2018 – April 2019 • • • • • Informed media strategy and tactics for OLV, Display and Paid Social channels across DR clients including Chuck E Cheese, Hair Cuttery, and Jet’s Pizza Worked alongside Integrated media planning and buying teams to provide digital insight and expertise Managed client billing approval and invoice reconciliations on a monthly basis Prepared client POVs and yearly/quarterly planning decks Provide day to day supervision of junior media planning team Sr. Associate, Paid Social | iProspect April 2016 – July 2018 • • • • • Developed and executed Social Media strategy on Instagram, Facebook, Twitter, Pinterest, LinkedIn and Snapchat for several Procter & Gamble Shave & Family Care brands across US, CA, and PR markets o Previous clients during tenure at iP include: Vonage, ALDO, ADP, Prudential, and Richemont. Managed fiscal budgets of up to $15MM+ across social verticals Provided analysis of daily campaign performance and make optimizations to ensure alignment on overall objectives and main KPIs Developed and presented client facing social reports and aggregate data into actionable insights to inform marketing decisions Established and maintained relationships with key paid social platform partners to stay on top of best in class tactics, ad capabilities and new product offerings • Acted as a liaison between activation teams, creative agencies, PR agencies, media planners, clients, vendors, and inter-agency partners Ecommerce Associate | Baccarat January 2013 – April 2016 • • • • • • • • • • • Daily eCommerce site business operations maintenance Developed and distribute email marketing campaigns for US and international sites Merchandised web product and categories based on seasonality and new product launches using the Demandware platform Provided daily transaction analysis to ensure fraud prevention and successful order processing to warehouse Planned, Built & Optimized new PPC Campaigns on Google and Bing Actively researched, tested, and analyzed keywords, ad copy, and landing pages to drive conversions and increase ROI Audited and defined areas of improvement on site for SEO Assisted with setting up local partnerships and online media campaigns to drive site traffic and conversions Created, maintained and distributed sales analysis and reports to analyze site traffic, product performance and conversion patterns using Coremetrics and Google Analytics Communicated effectively with creative team in Paris to ensure brand cohesiveness through web design, copy and social media content Managed customer service team in relation to web transactions, site and product inquiries Marketing Assistant | Madison Avenue Business Improvement District August 2012 – January 2013 • • • • Assisted in outreach to retailers on Madison Avenue regarding BID events and promotions Responsible for facilitating partnerships between the BID and corporate and local businesses Assisted in the execution of the BID's marketing programs and special events; past events include Miracle on Madison Avenue, A Walk in the Park, Take Two on Madison and Fashion's Night Out Management of the BID's social media outlets including Facebook and Twitter Sales Representative, NEST Fragrances | Bergdorf Goodman March 2011 – October 2012 • • • Met and exceeded Sales goals while Independently managing brand counter Generated sales revenue through successful promotional strategies and upsell techniques Managed product inventory levels SKILLS • • • • Facebook Marketing (Blueprint Certified) Twitter Marketing (Flight School Certified) Google Analytics, Google Adwords MS Office and Adobe Suite EDUCATION 2 Direct & Interactive Marketing | Fashion Institute of Technology Bachelor of Science degree, 2013 3