Rabbiya Tahir

Rabbiya Tahir DIGITAL MARKETING SPECIALIST - - LinkedIn Profile URL DIGITAL MARKETING SPECIALIST SUMMARY Ambition-driven professional with over 3 years of experience in building and maintaining impactful digital marketing business solutions. Bringing forth broad digital marketing knowledge, coupled with focused execution experience. Adept at creating and implementing client-centered business solutions, aimed at improving brand awareness, presence and conversion rates by 90%. I strive to help purpose-driven companies build great teams, increase productivity and become the best version of themselves. WORK EXPERIENCE Marketing Operations Specialist MTG & GRG/Uraan Was promoted from Digital Marketing Manager to Marketing Operations Specialist. Managed a team of copywriters, designers, web developers, lead generation specialists to drive successful completion of projects aimed at rapidly growing new clients. Leading digital marketing initiatives to transition client opportunity identification and initial growth from manual process to full automation. Digital Marketing Manager MTG & GRG/Uraan Worked directly with C-level contacts as clients to create joint business plans and marketing strategies in order to drive new accounts and revenue through LinkedIn Outreach Marketing, Paid Advertising and Email Marketing Achieved an average of 30-40% ROAS overall Ad accounts Worked with copywriters and developers to create landing pages best-matched search intent driving up conversion rates by 20% on average for select clients Executed website redesign tactics, refining brand consistency, increasing SEO score and reducing web page load times to 1.5 seconds. Lead Generation Specialist Edge Handpicked to work on Ideal Customer Profile for current business model. Developed and implemented email marketing campaigns for cold audiences via Active Campaign generating more and more leads every month. Awarded Performance bonus for best performance through out the year in the Business development & Lead generation department. Provided critical data and key metrics for a major rebranding effort Developed and targeted email lists by researching and analyzing audience, demographics, interests, preferences and engagement. EDUCATION BSCS Virtual University SKILLS Facebook Ads Manager Google Adwords Google Analytics MailChimp Ahrefs SEM Rush Sales Navigator Sendable &Canva Active Campaign CERTIFICATIONS Facebook/Instagram Advertising & Google Advertising (Certified by Skillup) Email Marketing Certified (HubSpot Academy) & SEO Certified (HubSpot Academy)