Raaji Mariam

​Raaji Mariam​ ​📍​​Lagos Nigeria​ ​Professional Summary​ ​ ith​​3+ years of experience​​as an​​Email Marketing Expert & Social Media​ W ​Manager​​, I specialize in building data-driven campaigns that drive engagement,​ ​conversions, and brand visibility. Skilled in​​automation workflows, A/B testing,​ ​and multi-platform content strategy​​, I have achieved results such as​​boosting​ ​email open rates by 35% and growing client audiences by 50K+ followers​​.​ ​Proficient in​​SendGrid, Mailchimp, HubSpot, Later, and Buffer​​, I blend​ ​creativity with analytics to craft high-impact strategies. My career goal is to​​help​ ​forward-thinking companies achieve scalable growth and stronger​ ​customer connections.​ ​Core Competencies​ ​●​ E ​ mail Marketing Platforms:​​SendGrid, Mailchimp, HubSpot, pro5.ai,​ ​AJobThing​ ​●​ ​Social Media Tools:​​Later, Planable, Buffer, Sociality.io​ ​●​ C ​ ampaign Strategy & Automation:​​Segmentation, workflows,​ ​personalization​ ​●​ ​Copywriting & Design:​​Subject lines, CTAs, mobile-responsive design​ ​●​ ​Technical Skills:​​HTML/CSS basics, deliverability optimization​ ​●​ ​Analytics:​​A/B testing, CTR, engagement, conversions​ ​●​ ​Compliance:​​GDPR, CAN-SPAM, list hygiene​ ​●​ S ​ oft Skills:​​Creativity, Attention to Detail, Project Management,​ ​Collaboration​ ​Professional Experience​ ​ mail Marketing Specialist & Social Media Manager​ E ​Aspiration Marketing, Inc.​​– Buffalo, New York, USA​ ​ 1879 Whitehaven Road, Buffalo, NY 14072​ 📍 ​Member of The Upside Foundation of Canada​ ​2019 – 2022​ ​●​ D ​ esigned and executed​​strategic email campaigns​​that improved open​ ​rates and conversions through segmentation and workflow automation.​ ​●​ M ​ anaged​​multi-platform social media campaigns​​, increasing​ ​engagement and visibility across Facebook, Instagram, LinkedIn, and​ ​Twitter.​ ​●​ C ​ rafted compelling content and visuals for inbound marketing, lead​ ​generation, and business development.​ ​●​ E ​ nsured​​email deliverability and compliance​​by implementing​ ​GDPR/CAN-SPAM best practices and maintaining list hygiene.​ ​●​ C ​ onducted​​A/B testing and analytics reviews​​, optimizing campaigns to​ ​maximize ROI.​ ​●​ P ​ artnered with design, content, and business teams to deliver​​tailored​ ​marketing resources​​for client growth.​ ​Education​ ​ eep Springs College​ D ​ Deep Springs Valley, Inyo County, California​ 📍 ​Certifications​ ​●​ ​Digital Marketing Certification​​– Coursera​ ​●​ ​Social Media Marketing​​– Springboard​ ​●​ ​Email Marketing Specialization​​– HubSpot Academy​ ​Key Achievements​ ​●​ I​ncreased average​​email open rates by 35%​​through targeted​ ​personalization and testing.​ ​●​ G ​ rew client​​social media following by 50K+​​across platforms within 18​ ​months.​ ​●​ M ​ anaged digital campaigns generating​​consistent inbound leads​​,​ ​boosting client revenue growth.​ ​●​ R ​ educed​​email bounce rates by 10%​​through improved segmentation​ ​and list management.​