R Ponnusamypandian

R R. PONNUSAMYPANDIAN Freelancer Chennai, Tamil Nadu- Research Analyst in business management with job experience in the area of management and market research with excellent interpersonal relations and ability to work in teams or individually, with a high sense of responsibility and I am also capable of developing any assigned task or function as efficiently as possible. I would like to build my career in digital marketing field. To achieve success in the field of digital marketing and grow with the organization and to integrate my SEM/SEO, Internet Marketing and Analytical skills WORK EXPERIENCE Digital Marketing Consultant CoseePillows - Chennai, Tamil Nadu December 2019 to Present Digital Marketing Executive MyServiceBoy - Chennai, Tamil Nadu November 2019 to Present Digital Marketing Expert Algebra Educational Consultants - Chennai, Tamil Nadu November 2019 to Present Digital Marketing Consultant PSP Digital Marketing - Chennai, Tamil Nadu June 2017 to Present PSP Digital Marketing is situated in Chennai, India. We provide digital marketing solution for small, medium business owners/entrepreneurs to help them in building up their business and to achieve success and growth. We believe, in India and all over the world, business owners find digital marketing difficult to implement or costly or don't have any thought regarding it. We help them in understanding benefits of digital marketing and help them implement it in their business. A Freelancer and Business Owner who likes to promote his business and also help other in promoting their business online. For more visit https://freelancedigimarketing.com/ Digital Marketing and SEO Manager LocalBee India - Mumbai, Maharashtra May 2019 to October 2019 (Work from Home) Optimized social media pages monitor and engage daily. Prepared social media Strategy for Instagram and Facebook. Designed and curate content to be posted on Social Media. Used Buffer as a social management tool to schedule posts. Performed Website analysis, Created SEO workflow sheet and did keyword research, and ON page SEO, track keyword ranking, etc. Keep on track with a current trend like #rahulbosemoments. Use SEMrush, Google Analytics to provide analytics reports and suggestions to improve and implement the same. Woocommerce to Facebook Shop Integration, Create product feed. Integrated Facebook pixel into the website, Created a custom audience, a lookalike audience, Cart abandoned the audience to retarget ads. Run facebook ads to drive traffic and conversions. Social Media Intern Obohemian - Mumbai, Maharashtra August 2019 to September 2019 (Work from Home) Modified code to enable sticky menu and Added Scroll to top to Shopify website for better user experience. Made Clickable contact us page. Identify influencers to Collaborate. Done Basic SEO, like Meta Description, Title Description and Alt text in the image. Domain Canonicalization. Submitted sitemap in Google Search Console. Linktree setup for Instagram Bio URL. Made Carousel post. Helped in Configuring Retargeting ads/ Dynamic product ads. Gained access to Facebook ad account via Facebook business manager partner request. Social Media Intern FRSHR - Bengaluru, Karnataka June 2019 to August 2019 (Work from Home) Overall Handling of Social Media Platforms Social Media Manager & Content Creator Niswarth The Selfless - Delhi, Delhi May 2019 to August 2019 (Work from Home) Build and execute social media strategy through competitive research, Optimized Social Media Profiles. Created a social media calendar and managed social media profile with Crowdfire and Buffer. Provided and executed social media strategy for CCBD Event (Cycle Chalao Dilli Bacho)to increase sign up and made people register the event. Prepared Sponsorship proposal to attract sponsors for the event. Designed Social Media Post, Cover pics and Event Cover. Managed a team of 3 Graphic Designers and 5 Content Creators guided them to create effective content to achieve organisation goal. Provided Editorial Content Calendar with a long term strategic plan for the organization. Researched Hashtags, Provided analytic reports also helped in Content creation. Create and generate good quality content for the official website. Edit documents, write-ups, oversee SEO. Worked via Workplace Collaboration tool Slack. Social Media Intern Forth Focus Private Ltd - Coondapoor, Karnataka April 2019 to May 2019 (Work from Home) Designing Social Media Post for Instagram, Worked for Fenix Dry Fish and Oormaniangadi, Workflow and Communication is done with trello. Created Designs using Canva,GIMP, Inkscape. Digital Marketing Executive Corporate Sports Club - Chennai, Tamil Nadu April 2018 to September 2018 (Work from Home) Handle Social Media pages, Promoting sport events. Creating Post, Scheduling, and Publishing.Engage with the audience. Provide performance report of Post and Analytic report. Digital Marketing Training Zuan Education March 2016 to April 2016 Research Analyst Amarprakash Developers pvt ltd - Chennai, Tamil Nadu October 2015 to February 2016 Primary and Secondary Research of Real Estate Projects in Chennai. Collecting Brochures, Cost sheets, Availability, Discounts and Offers going in the Industry. Field Visit of Project Launches, Campaigns, Stalls and other events and provide SWOT Analysis. Preparing Comparison Charts with Amenities & Specifications of competitors. Tracking Competitors Activity such as Digital campaign, Google ads, PPC, TVC, newsletter e-mail, SMS campaigns, Press releases and consumer forums. Identifying Market Trends with GAP Reports. Provide Print Media and Social Media reports, and other reports in PowerPoint on daily, weekly, monthly basis. Research Executive (Web Researcher) E-Merge tech Global services pvt Ltd May 2014 to May 2015 KOL- Key Opinion Leader Profiling, Pharma Marketing Data Services: Process Lead- Replying to Client Queries, Handling team of 15 Members, Responsible for Production and achieving Target. Quality Controller- Process Improvement Strategies, Responsible for Training, Root cause Identification, Error Tracking, and Quality Improvement. Research Associate (Market Research) E-Merge tech Global services pvt Ltd April 2013 to May 2014 Market Research: Organization Profiling, Company Profiling, Financial Forecasting, Competitor Analysis, Identifying Technological Competitive Strategies, Short Presentation of Companies across Various Industries, Product Search. Designing Template and Presenting final document matching Client Requirement. KOL- Key Opinion Leader: KOL Indentification, Scoring Rationale, KOL Profiling, Document Standardization, Word Report Generation, Team Handling, Successful completion of Projects on Time, Responsible for Project quality and Timely Delivery. EDUCATION MBA in Marketing ARM College of Engineering & Technology Chennai - Chennai, Tamil Nadu 2012 BE in Electronics & Communication Mookambigai college of Engineering Trichy - Tiruchchirappalli, Tamil Nadu 2010 Sri KrishnaSwamy Matriculation Higher Secondary School Chennai - Chennai, Tamil Nadu 2006 Priya Matriculation Higher Secondary School Chennai - Chennai, Tamil Nadu 2004 SKILLS / IT SKILLS SEO, Digital Marketing, Google Analytics, Illustrator, Wordpress, Marketing ONLINE PROFILE https://www.linkedin.com/in/ponnusamypandian/ CERTIFICATIONS AND LICENSES CDMM- Digital Vidya October 2017 to January 2018 Learning Basic theory lesson regarding various digital marketing module and also hands on the practical workout of the lesson. Modules include Social Media Marketing Web Analytics Inbound Marketing Search Engine Optimization Email Marketing Search Engine Marketing Blogging Workshop. Graphic Design -WebD School November 2018 to April 2019 Adobe Photoshop, Illustrator, Indesign, Core Draw