Putri Natalia

PUTRI NATALIA Event and Marketing Manager Jakarta, Indonesia | Phone:- | Email:- SUMMARY An Event and marketing strategist with 5+ years of experience. Proficient in crafting compelling campaigns, leveraging data for optimal results. Adept at enhancing brand visibility and fostering connections. Familiar with content creation for social media such as Instagram, LinkedIn, Twitter, and Facebook. Proven to have increased followers and engagement of managed social media accounts. EXPERTISE ● ● ● ● ● Marketing & Partnership Public Relation Digital Marketing Event Management Strategic and Planning Certification ● BNSP Certified Digital Skola : Full Stack Digital Marketing Learning end-to-end digital marketing from basic to advanced level (market research, marketing strategy, execution the campaign, result measurement, etc). Valid thru Sept- EXPERIENCE PT EPIC KREASI BERDIKARI – Jakarta, Indonesia Account Relationship Manager (August 2023 – present) ● Served as the primary point of contact between our organization and external marketing agencies, fostering strong and collaborative partnerships. ● Effectively communicated project requirements, timelines, and expectations to ensure alignment between all parties ● Managed the entire project lifecycle, from campaign planning and creative development to execution and performance analysis. ● Coordinated all aspects of marketing projects with agency partners, achieving a 95% on-time and within-budget delivery rate. ● Developed and presented strategic plans that aligned with client business objectives and market opportunities. ● Worked closely with agency partners to optimize campaign performance, refining targeting and messaging strategies to maximize ROI. ● Conducted comprehensive assessments of client IT system to identify areas for improvement and optimization ● Recommended and implemented IT solutions tailored to client needs, resulting in a 85% improvement in operation efficiency. ● Coordinated with internal IT teams and external vendors to implement technology solutions ● Provide training and support to clients and staff to facilitate smooth transitions ● Developed detailed performance reports that highlighted campaign successes, challenges, and opportunities. PT KULINER GLOBAL MANDIRI – Jakarta, Indonesia Jr. Mgr Marketing Strategist (October 2022 – August 2023) ● Developed a comprehensive event strategy that aligned with the company's goals, focusing on brand visibility, lead generation, and customer retention. ● Prepared and present sponsorship proposals, negotiate partnerships, maintain a database of potential and existing sponsor contacts and keep accurate records of sponsors approached and the outcome ● Implemented targeted marketing campaigns across email, social media, and digital advertising channels, resulting in an unprecedented 100% increase in event registrations compared to previous in-person events. ● Managed sponsor relations by identifying new event opportunities for existing and potential sponsors, facilitating sponsorship deliverables and acting as the first point of contact for planning and implementation of all sponsor activities ● Implemented data capture mechanisms during registration and sessions, resulting in a 70% increase in qualified leads compared to previous in-person events. ● Nurtured leads post-event through tailored follow-up emails, resulting in a 25% conversion rate and an immediate impact on our sales pipeline. ● Develop a content plan that fits the identity and purpose of the brand by collaborating with copywriters and graphic designers. ● Communicate and work with influencers for brand campaigns. Success to increase social media followers by up to 40% during the campaign. ● Analyze social media developments with supporting tools such as Google Analytics, Hootsuite Pro, and Facebook Insights. PT BISNIS INTEGRASI GLOBAL – Jakarta, Indonesia Marketing Communication Specialist (January 2022 - September 2022) ● Responsible for leading the development and implementation of a company’s marketing, branding, and communication activities ● Developed and executed comprehensive marketing strategies that increased brand visibility and drove a 60% increase in lead generation within the first quarter ● Oversaw the planning and execution of integrated marketing campaigns across digital and traditional channels, resulting in a 20% growth in social media engagement. ● Collaborated with cross-functional teams to launch new products and services, ensuring seamless coordination and alignment of marketing efforts, and contributing to a 5 % increase in sales. ● Directed the creation of compelling and persuasive content for various marketing collateral, including brochures, presentations, and website copy, maintaining consistent brand messaging. ● Conducted in-depth market research and competitor analysis to identify trends and opportunities, enabling data-driven decision-making and the refinement of marketing strategies. ● Maintain consistent corporate brand image and messages across product lines, events, and promotional materials, and throughout company departments ● Make offline & online campaign planning, strategy development, promotion, and execution ● Prepare interesting social media content that increases social media followers by up to 300% within 3 months. ● Constantly update with social media trends and create trend-relevant content. PT Popbox Asia Services– Jakarta, Indonesia Marketing Communication Officer (August 2019 – November 2021) ● Responsible for leading the development and implementation of a company’s marketing, branding, and communication activities ● Assisted in the development and execution of marketing campaigns, contributing to a 25% increase in brand awareness and a 15% growth in website traffic. ● Coordinated social media content calendar, scheduled posts, and engaged with followers, resulting in a 20% increase in social media interactions. ● Conducted competitive research and analyzed market trends to provide insights for campaign planning, leading to the optimization of targeting strategies. ● Collaborated with the design team to create visually appealing graphics, infographics, and promotional materials for online and offline use. ● Supported the organization of company events, trade shows, and product launches, ensuring smooth logistics and effective promotional activities. ● Assisted in the drafting and editing of press releases, blog posts, and email marketing campaigns, maintaining consistent brand messaging. ● Compiled and analyzed campaign performance data using tools like Google Analytics and social media insights, generating reports for team review and future strategy development. ● Participated in brainstorming sessions to ideate creative concepts for upcoming marketing initiatives, contributing to innovative campaign ideas. ● Actively engaged in team meetings, providing input on marketing strategies and offering suggestions for improving overall communication efforts. ● Make offline & online campaign planning, strategy development, promotion, and execution ● Constantly update with social media trends and create trend-relevant content. EDUCATION UNIVERSITAS PADJADJARAN (2015 - 2020) Bachelor of Food Technologist - GPA 3.41