Promise Irefin

Promise Irefin Copywriter/ Content writer Brampton, ON-- Dynamic and results-oriented Copywriter with 12 years of experience crafting persuasive and engaging content for diverse industries. Adept at delivering compelling messages that drive brand awareness, engage audiences, and boost conversion rates. Seeking to leverage my expertise in copywriting and content strategy to contribute to the success of a forward-thinking organization. Willing to relocate: Anywhere Work Experience Freelance Content Writer Oolom homes July 2023 to Present 1. Generated product descriptions, email campaigns, and landing page content that drove an 80% increase in conversion rates and a 75% boost in revenue. 2. Collaborated with the marketing team to develop and execute content calendars, ensuring timely delivery of high-quality, brand-consistent content. 3. Conducted A/B testing to refine messaging and improve email marketing performance, resulting in a 60% increase in open rates and a 46% increase in click-through rates. 4. Worked closely with the design team to create visually appealing and effective marketing collateral, including brochures, banners, and social media graphics. 5. Produced engaging blog posts and articles that established the company as an industry thought leader, resulting in a 65% increase in organic website traffic. 6. Maintained a strong understanding of SEO best practices and integrated relevant keywords seamlessly into all written content. Freelance Senior Copywriter Himiwaybike November 2022 to Present • Develop and execute creative blog posts that attracted over 2000 sales. • Collaborate closely with art directors, designers, and marketing teams to ensure cohesive messaging and brand consistency. • Craft compelling headlines, taglines, and product descriptions that resonate with target audiences and drive customer engagement. • Create persuasive, SEO-optimized website content, blogs, and social media posts that consistently improve search engine rankings and website traffic. • Lead brainstorming sessions and contribute to the development of innovative advertising campaigns that generate buzz and boost client ROI. • Manage a team of junior copywriters, providing guidance, feedback, and mentoring to foster professional growth and achieve project goals. • Continuously research industry trends and consumer behavior to inform content strategies and adapt messaging accordingly Content Marketing Manager Coachingplace - Berlin October 2022 to April 2023 • Craft captivating headlines, taglines, and product descriptions tailored to captivate target audiences, fostering heightened customer engagement. • Generate convincing, SEO-enhanced website content, blog articles, and social media posts, resulting in consistent enhancements to search engine rankings and increased website traffic. • Spearhead brainstorming sessions and actively participate in the conception of inventive advertising campaigns that ignite excitement and elevate client return on investment (ROI). Education B.Sc. in Botany Obafemi Awolowo University 2012 to 2017 Secondary School Certificate Alayande Oladipupo School of Science 2008 to 2011 school certificate Holy Life Nursery and Primary School 2005 Skills • Copywriting (4 years) • SEO writing (4 years) • Multilingual • Blogging • Digital Marketing • Google Analytics • WordPress • Social Media Management • Email Marketing • Proofreading Languages • English - Expert • German - Fluent • Swedish - Fluent Certifications and Licenses HubSpot Content Marketing Certification August 2019 to September 2019 Google Analytics Certification Present Additional Information Human resource management