Promise Akpan

PROMISE AKPAN Social Media Manager - |-| Akwa Ibom, Nigeria PROFESSIONAL SUMMARY Result-oriented social media manager with over 5 years of experience developing and executing successful strategies to increase brand exposure, and drive conversion. Skilled in developing SEO-friendly content, ad campaigns and community management. EXPERIENCE Albany Black Chamber of Commerce​ Social Media Manager Albany, NY 01/2024 - 01/2025 ●​ Developed and executed social media campaigns that increased engagement by 82.9% across multiple platforms. ●​ Created and managed content that amplified Black-owned businesses and events, strengthening community visibility. ●​ Tracked and analyzed performance metrics to refine strategies, improving reach and audience engagement. Apexloads​ Hinton,OK,USA ​ Social Media Manager ​ 08/2023 - 01/2024 ●​ Grew brand following across Instagram, LinkedIn, Facebook and X using content strategies within the first 3 months of the job by 80%. ●​ Created and implemented a content strategy that increased the number of loads covered on the loadboard by 25%. ●​ Collaborated with country managers to launch a social media campaign that grew first-time user sign ups by 80%. Dokpam ​ Quebec, Canada Social Media Manager​ 04/2023 - 01/2024 ●​ Created and implemented a social media strategy to increase brand reach and awareness. ●​ Grew brand following across different social media platforms by over 200%. ●​ Planned and executed a webinar for healthcare professionals thereby increasing brand awareness by 150%. EDUCATION Mountain Top University Bachelor of Arts in English Language ​ University of Uyo Master of Arts in English Literature SKILLS ​ ​ ​ ​ Ogun State, Nigeria- Akwa Ibom, Nigeria In view Data analytics and optimization, copywriting, community engagement, customer service, SEO, communication, ad strategy, content management systems, Canva.