Priyanka Venugopal | Freelancer Resume

Ph: - Email:- LinkedIn Profile: https://in.linkedin.com/in/priyankavenugopal PRIYANKA VENUGOPAL CAREER SUMMARY: Digital Advertising Professional with an experience of over 9 years across Product, Pre-Sales, Sales, Optimization and Account Management arenas. Experience in a wide array of markets including North America, Europe, South East Asia, India, Australia & New Zealand. Currently, seeking opportunities to further my career and pursue new passions. Summary of Skills: • Solutions Consulting • LinkedIn Media Solutions • Google Analytics • Online Media Sales & Global Partnerships • Employer Branding & Recruitment Strategy • AdWords Account Optimization & Management • Google Ads • Digital Media & Online Advertising EXPERIENCE: GOOGLE ADS CONSULTANT: September 2018 - Present ● ● Management & Optimisation of Google Ads accounts, based on client’s business objectives. Incorporation of media strategies and best practices on the basis of ROI goals. LINKEDIN SOLUTIONS CONSULTANT: March 2015 - April 2016 ● ● ● ● ● ● Served as a thought leader and resident expert on Talent Brand and Recruitment Media products/solutions Led media and new product adoption among clients to accentuate Media & Branding initiatives across client businesses. Performed the entire pre-sales due diligence process, from research to positioning to proposal, in order to take the lead on advising & making strategic, unique recommendations on their Talent Brand Strategy. Partnered closely with the sales team to provide strategic guidance in understanding the client’s hiring objectives and challenges. Drove the analysis of winning sales strategies and conduct regular product training sessions with sales reps & clients. High exposure, cross functional partnerships spanning sales, marketing, product, operations & insights arenas. GOOGLE ACCOUNT STRATEGIST/AGENCY MANAGER: May 2011 - February 2015 ● ● ● ● Served as a Strategist/Manager for Individual clients and Agencies in the Australia & New Zealand Sales Team. Worked with a portfolio of 19 agencies with a $5.7M quarterly spend by providing strategies based on building ROI, Brand awareness, Revenue and Campaign Development. Co-managed a portfolio of 200 clients with Quarterly spends averaging around $16-19M by providing sales strategies and driving revenue growth. Served as a Media Consultant to upsell revenue-driving interventions for search, mobile, display & video marketing ads. ACCOUNT ASSOCIATE: May 2009 - April 2011 ● ● ● Managed a portfolio of 300 clients with a $1M quarterly spend by providing 1:1 and 1-to-many client consultation calls, and shared best practices on campaign management. Advertisers spanning North America, Australia, UK, Ireland and South East Asia markets. Provided Implemented optimization strategies on campaigns based on end-client goals such as ROI, Brand Awareness & Traffic and at the same time cross selling and integration of other Google products such as Google Analytics, Google Display Network and YouTube. ADWORDS REPRESENTATIVE & SENIOR REPRESENTATIVE: September 2007 - April 2009 ● ● ● ● ● Worked closely with advertisers to make them aware of all aspects of Online Advertising and provided support to them to scale up in terms of revenue and average spend with Google AdWords. Worked as a part of the Policy team to conduct and analyze family status sweeps on ads. Served as an Analytics Guru to troubleshoot and assist in supporting advertisers as well as worked on a project to improve product implementation. Email/Chat Support Team Member: Troubleshooting existing advertiser’s campaign issues and technical problems. Was a part of the AdWords team helping U.S. advertisers resolve their problems and queries. Ads Support Team Member: Analysis of ad content, quality and accuracy. Co-managed the Expedited ad approvals team, along with execution & process setting. Significant Achievements: In LinkedIn: ● Key cross functional partner in aiding Sales teams to bag client deals of importance such as Wipro, Hewlett Packard Enterprise, Flipkart, Myntra etc. ● Awarded recognition due to spearheading various scalable sales initiatives such as Client education events & sessions, Media Newsletter to the team & clients, Seasonal education campaigns that resulted in incremental Media revenue. In Google: ● Awarded by senior leadership twice for highest productivity and strong core job performance across 90 employees in the business unit, averaging at 2x of team performance. ● Represented the Hyderabad office as the Geo-rotation Ambassador and got the opportunity to work from the European (Dublin) and Global (Mountain view) Google headquarters for 3 months each. ● Won the Global Revenue Program (GRP) contest and the campaign worked upon was judged the best campaign globally across all revenue driving teams for product basis revenue impact & revenue uplift % amongst several other criteria. ● Awarded the best sales team for hitting 150% of sales target and ranking #1 globally on absolute percentage to target. ● Co-awarded globally highest in target attainments as great as 125%. ● Awarded the Top Salesperson award in APAC for the pod. EDUCATIONAL QUALIFICATIONS: MSc In Biochemistry - St Pious College, Osmania University: Graduated with Distinction (71.16%). Bachelor of Science (Biochemistry, Chemistry and Zoology): Distinction (Gold Medalist in Zoology) (79.95%). Certificate of Proficiency and Diploma in German from the English and Foreign Languages University