Priyanka Patil

Priyanka Patil Creative (Art Direction) About Me Wearing my art director’s hat, I dabble in various artistic areas including graphic design, typography, illustration, book design, academic design research and creative concepting. These diverse skills help me create meaningful creative concepts, execute ideas and beautiful pieces in my creative endeavors. With keen interest in typography and academia, I have had the wonderful opportunity to publish and present my research papers at typography conferences in India and in the US. Education Experience - Senior Art Director | FCB Health NY Masters of Art in Advertising • Building HCP brand materials based on quarterly strategic imperatives for conventions/conferences for skin cancer treatment brand and skin cancer awareness month Savannah College of Art & Design (Atlanta- Sir J.J. Institute of Applied Art (Mumbai University) Bachelors of Fine Art in Commercial Art- Ramnarain Ruia College (Mumbai University) Bachelors of Art in French Literature Award • Speaker at TypeCon 2023 | Portland, OR • Speaker at TypoDay 2019 | Mumbai, IN • Speaker at TypoDay 2016 | Banglore, IN • Artist Book Collection at SCAD | Atlanta, GA • Portfolio Reviewer at NYC Fotoworks • Podcast Guest on Behind The Visual by Mark Hanson Technical Skills 2022-Present • Conceived brand campaign and engaging print and digital tactics for the launch of a stomach cancer treatment with the cross functional teams • Created and expanded the print, digital, video, social media ad campaigns for allergic asthma treatment • Prepared the concept boards and model essentials for brand campaign photoshoot and testimonial videos Art Director | FCB Health NY - • Conceptualized and designed campaign materials across print and digital, and broadcast video for brands like Myrbetriq (OAB-DTC), Spiriva & Stiolto Respimat (COPD), XOLAIR (Allergic Asthma-DTC) • Conceived and executed interactive digital campaigns, storyboards for product launches, sales and marketing teams. Brand Graphic Designer | Gensler Apr 2018-Jul 2018 • Concepted, designed and executed branded in-store space graphics for brands like Dollar General and Ross • Designed and executed branded signage and launch graphics for Ross and DD’s to launch in-store seasonal campaigns Marketing Graphic Designer | Apollo MD & MiD (now ReplyMD) - Photoshop, Illustrator, InDesign, After Effects, XD, Midjourney • Designed all internal and external marketing collaterals and expanded campany’s branding materials/visual system Portfolio • Conceptualized and designed collaterals for annual conventions and conferences www.priyankapatilportfolio.com Password: folio_oct2024_pp • Conceptualized and executed email and social media campaigns linkedin.com/in/priyankapatil4 and digital content - -