Priyanka Garg

--/460, GTB Nagar, Mundian Kalan, Pin Code – 141015, Ludhiana, Punjab Key skills Strong organization and prioritization skills Proficiency with Google Analytics and Google Search console SEMrush, Screaming Frog, Ahrefs, and Ubersuggest tools. Ability to work well in a fast-paced and collaborative environment Strong understanding of Microsoft Office programs Excellent analytical, communication and presentation skills Experience in managing large enterprise or eCommerce websites Ability to lead a team of multiple SEO analysts Strong project management & team work execution skills. Ability to organize, manage, and prioritize tasks Education Diploma in CSE from Kalpana Chawla Govt. Polytechnics for Women in Ambala City Graduated 2011 BSC-IT from Lovely Professional University Graduated 2015 Personal Details Permanent Address: 1368/460, GTB Nagar, Mundian Kalan, Ludhiana, Punjab, 141015 Marital Status: Married Date of Birth: 20/12/1992 Summary Result-oriented and knowledgeable Digital Marketing Specialist with 6+ years of experience. A proven track record in developing and implementing digital marketing plans, managing advertising budgets, and coordinating marketing interns. Creative professional with a strong determination to perform great work and well-developed critical thinking skills. Accustomed to working in fast-paced business environments. Career history SEO Executive at RV Technologies Software Pvt. Ltd. A Complete IT solutions company serving since 2007 09/12/2013 to 17/09/2016 Key responsibilities Implementing and developing SEO strategies. Researching the competitors, both on-site and off-site. Performing keyword research for content. Optimizing content regularly on the website Developing and implementing link building strategies. Collaborating with the Digital Marketing team. Analysing the website using the Google analytics & Google Search Tools Proposing changes in the website content. Measuring the ROI and success of the website. Tracking keywords ranking and traffic growth Staying up to date with the latest Google Algorithm changes. Sr. SEO Executive at Webguruz Technologies Pvt. Ltd. A Complete IT Solutions Company Serving Since 2008. 26/09/2016 to 16/06/2017 Key responsibilities Worked closely with the marketing services leader, marketing services consultant, and other marketing professionals to develop and execute SEO campaigns. Perform SEO audits for client websites, conduct research on competitors, identify keyword optimization opportunities, and provide recommendations to enhance organic traffic for customers Coordinate with marketing teams and clients to develop SEO strategy based on Google Analytics, keyword rankings, and competitive analysis Grow online presence for an online retailer client by driving on-page optimizations and conducting A/B testing to analyse web page performance Provided recommendations and executed strategies for content development in relation to keyword-specific SEO goals. Remained knowledgeable about the ever-changing SEO landscape. Collected and analysed SEO related data from multiple sources, including: Google Analytics, Google Search, Moz, SE Ranking, Google Trends, etc. Managed Social Media Campaigns and reviewed all website content in order to optimise it. Develop link building strategies and execute to improve SEO positions for targeted keywords; analyse and recommend website architecture changes. Evaluated and monitored campaigns performance; provided beneficial advice and support to colleagues. Optimised Social Media profiles to increase social traffic and reach. Digital Marketing Manager at Webxeros Solutions A fastest growing Digital marketing and web development company 01/07/2017 to 31/03/2020 Key responsibilities Developed and implemented interactive marketing strategies for clients that improved search engine performance, attracted users to websites and drove growth Analysed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI Prepared website evaluations and marketing proposals that attracted new business Collaborated with internal teams to enhance design, usability, content and conversion points of websites. Managed social media campaigns and day-to-day activities, including scheduling regular updates, engaging in dialogue and answering questions when necessary Remained current with industry trends to uncover new opportunities for clients’ websites Organized, created, and implemented AdWords/Bing advertisement campaigns for a new client through industry research and product knowledge. Produced, evaluated, and improved hyper-relevant online PPC campaigns via Google AdWords and Bing Ads to best achieve specific ROI target measurements. Assess the architecture and performance of websites and coordinate with marketing, IT, and development teams to implement site best practices and up to date trends. Tracked organic and paid search traffic using a combination of Google Webmaster Tools, Google Analytics, Facebook Insights. Managed social media channels and tracked performance including followers, views, and engagement. Handled sales call created and sent proposals, and met with potential clients from the leads we generated from our SEO and PPC Managed custom reports ranging from website activity to pages and URL redirects. Responsible for keeping and building client relationships. Digital Marketing Consultant (Hybrid) at CodeSpex A complete IT and Branding solution 01/09/2020 to 31/03/2023 Key responsibilities Developed and implemented interactive marketing strategies for clients that improved search engine performance, attracted users to websites and drove growth Manage day-to-day tactical execution for digital strategies including keywords research, analytics, On-site content optimisation, increasing sales, Google analytics ad competitive intelligence. Craft on-page optimisation, and conversions to improve site performance and user experience participate in all SEO and Google ads related client calls and chats optimisation site architecture, conversion path, URL structures, tags, copy for maximised sales and keywords ranking along with A/B testing Stay up o date on latest trends in eCommernce, SEO, PPC, Social Media etc. Mentoring of junior staff for latest SEO tips & Tricks Assessing campaign results (Visibility, traffic, revenue, bounce rate, conversion rate) for opportunities. Growing client sites in adherence to SEO best practices and providing actionable recommendations. Project management, client reporting, optimisation changes, experience with HTML. Monitoring Google Search Console data for crawl issues and opportunities. Digital Marketing Consultant (Remote) at SN Web Consultancy Consultancy firm providing digital marketing and development services to clients. 16/08/2023 to Till date Key responsibilities Developed and implemented interactive marketing strategies for clients that improved search engine performance, attracted users to websites and drove growth Manage day-to-day tactical execution for digital strategies including keywords research, analytics, On-site content optimisation, increasing sales, Google analytics ad competitive intelligence. Craft on-page optimisation, and conversions to improve site performance and user experience participate in all SEO and Google ads related client calls and chats optimisation site architecture, conversion path, URL structures, tags, copy for maximised sales and keywords ranking along with A/B testing Stay up o date on latest trends in eCommernce, SEO, PPC, Social Media etc. Mentoring of junior staff for latest SEO tips & Tricks Assessing campaign results (Visibility, traffic, revenue, bounce rate, conversion rate) for opportunities. Growing client sites in adherence to SEO best practices and providing actionable recommendations. Project management, client reporting, optimisation changes, experience with HTML. Monitoring Google Search Console data for crawl issues and opportunities. Interests Listening Music Dancing