Name: Priyanka Chandrakant Barathe
E-mail Id:-
Marketing Management
Phone no: -
PERSONAL SUMMARY
I am result oriented and self-motivated market research analyst with good logical and problem solving
skills and communication skills (both oral and written). I have experience of executing consulting
assignments, custom studies and syndicate reports across the life sciences vertical including medical
devices, pharmaceuticals, biotechnology, and healthcare. Passionate about delivering exceptional results
consistent with client requirements in conjunction with an exhaustive understanding of macro and micro
factors that may affect the business.
Now, I am looking to continue my career with a forward looking organization in marketing/ market
research domain.
WORK EXPERIENCE-3:
Role: Independent Market Research Consultant (Freelancer)
Duration: July 2016 – Present
Roles and Responsibilities:
Perform in-depth secondary and primary research.
Conduct research using both systematic and intuitive secondary and primary research
techniques (using various secondary tools such as Thomson Reuters, Bloomberg, Factiva,
PubMed, Hoovers, OnePlus etc)
Create, assimilate and convey technical material in a concise and effective manner (including
Porter’s Five Forces, PESTEL analysis, SWOT Analysis, competitive analysis, company profiling,
market share analysis)
Use internal tools such as MS Excel and MS PowerPoint to create regular benchmarking reports
Managing projects from low to medium complexity that include, questionnaire designing,
quantitative and qualitative analysis, market estimation and forecasting, competitive
intelligence, full length report writing, devising research methodology, market engineering,
industry analysis, market access, pricing & reimbursement etc.
Responsible for quality assurance of content produced by researchers in the team
Analyze the research findings, draw inferences and conclusions in response to the research
query
Areas of Expertise:
Secondary and Primary Research
Conducting qualitative or quantitative surveys and analysis (which also involve field, interview
or focus group assessments)
Questionnaire Designing
Market Estimation and Forecasting
Competitive Intelligence
Market Access (Pricing & Reimbursement - Pharmaceutical and Medical Devices)
Writing detailed reports and presenting results
Devising Research Methodology
Market Engineering
Industry Analysis
Analysing and interpreting data to identify patterns and solutions, including surveys and focus
group transcripts (Analysis include using framework/ tools such as PESTEL, Porters Five Forces)
Meeting and liaising with clients to negotiate and agree research projects
Formulating a plan or proposal and presenting it to the client or senior management
WORK EXPERIENCE-2:
Employer: Markets and Markets, Pune
Designation: Research Analyst (Healthcare Consulting)
Duration: December 2013 – June 2016.
Roles and Responsibilities:
Responsible for understanding client requirements, collecting market data and evaluating information
from diverse market sources, analyzing quantitative and qualitative information in line with the client
requirements and to support development of marketing and sales strategies.
Provide market research support to the client for development of marketing strategies and
client’s sustainable growth
Collect various qualitative and quantitative market intelligence data by carrying out primary and
secondary market research
Structure client proposals, research methodologies and timelines based on scope and
requirements of the study and work accordingly to deliver results
Analyze the market data and evaluate market size, forecast and other information relevant to
the study
Profile companies in healthcare industry and collect, analyze & integrate competitor information
with other market knowledge to draw inferences & conclusions
Work closely with a lead project manager and senior management/ consultants along with crossfunctional teams across the organization to deliver exceptional results as per the client
expectations
Provide additional support to the client by solving additional queries related to the research
findings and put forward recommendations & key strategic insights
AREAS OF EXPERTISE:
Market Research Consulting
Primary & Secondary Research
Market Sizing & Forecasting
Market Intelligence
Product Benchmarking
Disease & Treatment Landscape
End User Analysis
Go to Market Strategies
Competitor Intelligence
Report Writing
Company Profiling
WORK EXPERIENCE-1:
Employer: Wellness Nutrition (In association with Herbalife International Pvt Ltd), Pune and Bangalore
Key role: Business Development and Nutrition
Duration: July 2010 – February 2012
Job Description:
Promoting and selling nutrition programs to potential members
Analysis of current lifestyle and advice a lifestyle management program
Conduct sessions to educate and create awareness of the unhealthy lifestyle & related
complications
Conduct counseling session for members
Understanding health state & preparation of customized product diet charts for customers
expecting healthy lifestyle
Tracking & Maintaining customer’s health information/data
Participation in Health camps/ activities along with other team members
Ensuring company products & packages promotion & conversion of customers for the revenue
growth.
Handling operational activities as per business requirements
OTHER ACTIVITIES:
VOLUNTEER EXPERIENCE & CAUSE PARTICIPATION
1. Volunteered an NGO “Sharda Balbhavan” to identify the possibilities of conducting various
activities for the residents of different age groups belonging to lower income categories in Katraj
locality.
To make people of Katraj locality aware about the courses conducted by Sharda Balbhavan
To understand the factors associated with the discontinuation of activities and courses by
people at Sharda Balbhavan
To identify the preferences of people with regard to courses they would like to attend
2.
Volunteered an NGO “Deepgriha Society” for survey and analysis of the “DIYA” project for youth
development in slum area
To understand the awareness of the various programs undertaken by Deepgriha Society, Pune
for youth development at Ramtekdi, Hadapsar, Pune.
To suggest strategies to further strengthen the effectiveness of programmes initiated by
Deepgriha Society, Pune for youth development at Ramtekdi, Hadapsar, Pune
ACADEMIC QUALIFICATION:
MBA Biotechnology (Marketing); First class
Department of Management Sciences (PUMBA), University of Pune (2012 – 2014)
BSc Zoology; First class with distinction
Nowrosjee Wadia College, University of Pune -)
COMPUTER PROFICIENCY:
Proficiency in MS Word, MS PowerPoint, MS Excel
Pursuing certified course in Data Analytics from IIM - Rohtak
HOBBIES AND INTEREST:
Travelling
Cooking
PERSONAL DETAILS:
Date of Birth: 27th April 1988
Permanent Address: S.No.163, 2/A, Plot No. 5, Adarsh Colony,
Tingre Nagar, Pune – 411032
Languages Known: English, Marathi, Hindi, German (learning)
Marital Status: Married (Comfortable to relocate)
Passport Number: K-
RELEVANT MARKET RESEARCH CASE STUDY:
Focus Markets – Latin America & Other Emerging Countries
Products – Erythropoietin, Filgrastim, Interferon Alfa-2a, Interferon Alfa-2b, Lenograstim, Interferon
Beta 1a, Teriparatide & Somatropin
Background – The client is one of the global leaders in the biologics/biosimilars market. The client had
strong presence in one of the Latin American countries.
Major Focus
Market Landscape
Description
Develop a deep understanding of the dynamics of Pharmaceutical Market: market
components, registration process, supply chain players, key stakeholder
Patient Journey
Obtain an overall assessment and incisive insights into the drivers, restraints,
opportunities and trends related to the prescription of biologics and biosimilars:
Market Sizing
Etiology, Diagnosis, Treatment, Fulfillment, Access
Number of prescribing physicians, Estimated number of patients
Determine the total biologics market size (erythropoietin, filgrastim,
interferon alfa-2a, interferon alfa-2b, lenograstim, interferon beta 1a,
teriparatide, somatropin)
Historic -) & Projected -) values, volume, and shares
Segmentation: public, private. Direct purchase, tender
Competitive
Understanding the top players in the market: pricing, strategic initiatives, existing
Landscape
brands, product launches and agreements
Challenges Encountered –
Language barriers in non-English speaking Latin American countries; this was resolved by taking
inputs from regional healthcare experts on panel and our onshore team in LATAM region
Lack of biologics/biosimilar specific information such as tender process and regulatory approval in
under developing countries was a serious concern
Since the project involves several molecules and diverse stakeholders, we had to prepare multiple
questionnaires to address different end-users. Hence, collating information from multiple sources
and analyzing it to arrive at actionable inputs was a challenging task
Availability of information in key LATAM countries in secondary research is very less, so more
numbers of interviews were conducted so as to get hold of information which is not publicly available
and difficult to access through usual primary research approach
Key Take-Away:
Currently, Latin American biologics/biosimilars does not experience any regulatory stringency. Also,
strong reimbursement support from respective governments aid its rapid adoption
Latin American biologics/biosimilars is significantly dependent on local production and also,
government favours local manufacturers in tendering process. Hence, collaboration with local
players and public private partnerships help foreign players to enter this market space
