Priya Tolasariya

PRIYA TOLASARIYA NEW DELHI, INDIA DETAILS New Delhi, India -- LINKS www.linkedin.com/in/priyatolasariya/ SKILLS Microsoft Office Digital Marketing PROFILE An enthusiastic, calm and versatile individual with multi-faceted skills in continuous pursuit of learning and growth. I am dedicated to facing and overcoming challenges with honesty, hard work, and enthusiasm. I always love a great conversation and intellectually stimulating discussions. I go by the philosophy that there is something to learn from every individual I meet and have always been drawn to the idea of bringing people together and creating a community where ideas and knowledge can be shared. A good piece of literature/ poetry or even a beautifully written short text can always light me up. Always up for adventure and new experiences. EMPLOYMENT HISTORY Partner at Anticube Coworking Spaces, New Delhi, India October 2022 ● Communication Skills Ability to Multitask ● Fast Learner Ability to Work Under Pressure ● In-depth Understanding of Financial Statements and Taxes ● Baking breads, European desserts and pastries, Artisanal Wedding Cakes - Conceptualized by two individuals who are on a mission to redefining flex office spaces and building India’s most sought after managed workspace brand for freelancers, entrepreneurs, SME’s, enterprises & NGO’s. We firmly believe that communities go beyond the conventional four walls and are focused on building an active community/ ecosystem through strategic partnerships, workshops, events, interactive investor and startup meetups, knowledge sharing and problem-solving socials etc. We are here to help people actually like showing up to work to do what they do best, by being a one stop solution for all by providing necessary operational support a business needs at multiple stages of the life-cycle. My role as a founder involves overseeing all aspects of the business - day-to-day accounting and book keeping, facility, staff and team management, financial forecasting, planning and strategizing, budgeting, digital marketing, sales, client management, business development, procurement etc. Director and Co-Founder at UA Vision Private Limited, Hyderabad, India December 2019 — March 2021 HOBBIES Reading, Writing, Baking, Travelling ● ● and exploring various places, cuisines and cultures, Dabbling in some arts and crafts occasionally, Consistently working on simplifying meals to ensure healthy eating and a healthy lifestyle Built an aggregator platform ‘MeraAstro’ for connecting users to Astrology, Vaastu, Tarot, Palm Reading and Numerology experts online. Had multiple roles as a co-founder – Hiring, Co-ordinating with the tech team and overseeing the UI/UX and platform development, general and operational management, coordinating with various service providers, financial management, financial strategy and budgeting, forecasting, overseeing everyday bookkeeping and accounting etc. Founder at Lenore Baking Studio (formerly ‘Celeste’) – Hyderabad, India July 2018 — April 2020 ● ● LANGUAGES ● English Hindi ● ● Set up a baking studio in the heart of Hyderabad and supplied baked goodies on an order basis. Had a wide product range – Wedding Cakes, Customized Cakes, Cookies, Party desserts, Dessert Catering, Occasion hampers etc. Broke even within a year, catered to parties of 500+ pax within the first 6 months, established a reputed brand name in the city, garnered a reputation in other cities too, specialized in eggless baking As a co-founder (Celeste) and later, sole founder (Lenore Baking Studio), handled various aspects of the business – Production, Hiring, Marketing, Inventory and Order Management, Accounts (Bookkeeping, Financial Management, Financial Reporting), Interacting with Customers, Staff Training Having created a goodwill for the brand and myself, it continues to drive customers to me for orders today, 3 years after shutting down. Chartered Accountant at Luharuka and Associates, Hyderabad, India January 2018 — May 2018 ● ● ● ● Led the audit team of a large logistics company with a turnover of more than $60 Mn along with senior management Interacted with key managerial personnel regarding accounting and financial issues and policies followed, helped determine strategies to address issues that came up during the audit and tax compliance processes Facilitated tax compliances for various individuals, SMEs and corporates Oversaw books of accounts, financial reporting compliances for various clients Articled Assistant at Saraf & Chandra Chartered Accountants, Hyderabad, India July 2015 — September 2016 ● ● ● Assisted in conducting audits of large Indian entities as a part of the audit team Facilitated tax compliances for various individual and business clients Looked into various aspects of clients’ businesses – tax compliances, accounting standards applied, bookkeeping systems, adherence to standards, laws and best industry practices Articled Assistant at S R Batliboi & Associates, LLP – Ernst and Young, India – Hyderabad, India September 2013 — July 2015 ● ● ● ● ● ● As a part of the Corporate Tax team, handled all tax compliances of large MNCs independently Performed deferred tax asset and liability analysis and calculations for various large multinationals Assisted the Corporate Tax partner in writing articles to be published in various national and international tax publications Assisted in various tax restructuring advisories for large multinationals Researched and prepared documents for tax assessments and hearings at all stages of authorities – Income-tax officer, Appellate Tribunals, High Court, Supreme Court etc. and represented clients at hearings at the assessing officer level While maintaining tax compliances, calculations and tax representations of large MNCs, obtained an in-depth understanding for financial statements and financial reporting EDUCATION Diplome de Patisserie, Lavonne Academy of Baking Science and Pastry Arts, Bangalore, India June 2017 — December 2017 ● ● ● ● Best Outgoing Student recipient Level 3 certification from City and Guilds, London for Baking Science and Pastry Arts Courses: Menu Planning, Hygiene and Food Safety, Budgeting & Costing, Recipe & Store Management, International and Artisanal Breads, Pastries, Cakes, Cookies, Pies, Entremets, Confectioneries, Chocolates and Frozen Desserts Practice School – Two weeks of on-hands experience working at the Lavonne kitchen and café Chartered Accountant (Indian equivalent of CPA), The Institute of Chartered Accountants of India, New Delhi, India May 2012 — May 2016 ● Courses: Financial Management, Financial Reporting, Management Accounting, Cost Accounting. Direct Tax Laws, Indirect Tax Laws Bachelor of Commerce, Osmania University – Hyderabad, India June 2012 — March 2015 ● Courses: Economics, Commerce, Accounting, Tax Laws, Business Studies COURSES Certified Digital Media Marketing Course by Digital Vidya (covered all aspects of Digital Marketing – SEO, SEM, SMM, SMO, Email Marketing and Inbound Marketing) 2022 Hubspot and Google Certifications with respect to Digital Marketing 2022