Priya Shukla
$15/hr
Writer, Project & Account Manager, Client Service, CRM, Database Management, Coach, Mentor
-| Durban, South Africa | - (C)
211 Spencer Road, Clare Estate, Durban, 4091
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About me
I am a positive and solution-driven individual.
I began my journey with advertising and the art of branding and brand management which has been a fantastic
playground for my curiosity and creativity. I’ve been able to explore the range of my abilities together with the
responsibilities assigned to me as an account manager. I enjoyed understanding the language of design and layout and was
able to pitch in when needed in my early days as a junior account manager of a small agency.
I have become the go-to person for many and I am always able to ensure we find a solution and complete a project
successfully. I believe in the relationships I'm building; these are not just clients that represent a budget, they're people
who I always aim to assist and advise.
Until April 2019, I was a Senior Account Manager in the branding and advertising industry, and I have also been a project
manager and creative guide in the creative media industry. My broad experience from account management, marketing
and communications, developing and implementing creative and brand strategies, both for digital and traditional, enable
me to do this in any field I choose.
I enjoyed establishing an online job tracking system that allowed the company to operate with account executives working
remotely in order to work on projects effectively and efficiently. This also allowed for working with clients nationally and
internationally, relying on the central online system to manage the brand and projects.
Since leaving the agency, I have been able to consult with various companies and individuals in my capacity as a project
and account manager, content creator and creative strategist.
Due to my vast experience in an agency environment, combined with my management and leadership experience, I have
been able to assist my clients in filling gaps that I identified and supplied feedback and solutions based on my
observations. I have the ability to assist in managing a process of trial and error to find the right solution for the
department and organisation. These are skills I acquired during my time at the agency in various capacities and knowing
how to adapt solutions to the situation rather than a ‘one-size-fits-all’ approach.
I have been writing in various capacities for digital, social media, publications and to further display my thought leadership
on platforms like LinkedIn. I have explored different styles of writing and my strength is my ability to write about various
topics.
I am now on a path of leadership development and personal mastery. I’ve been incorporating my industry technical and
management knowledge with my leadership experience and personal development knowledge and incorporating this into
my writing and coaching.
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Skills & Tools
Administration
§ Procurement
§ Office management
§ Online project
management
administration
Management
§ Project Management
§ Account Management
(teams, clients, brand,
creative, digital)
Strategy & workshopping
§ Marketing
§ Brand
§ Communication
§ Digital Research &
Strategy
§ Strategic Planning and
Direction
§ Conceptual and Creative
Direction
§ Brainstorming – creative
and project
Personal Mastery & Leadership
Development
§ Relationship-building (building on
continuous service provider and
customer loyalty)
§ Mentorship - managing and
mentoring customer relations and
other agency team members
§ Coaching for the purpose of
encouraging personal development
& thought leadership
§ Mentorship programmes with young
adults and students
Technical Computer Skills
§
§
§
§
§
§
§
Word
Excel
PowerPoint
Outlook
CRM system
Adobe Creative Suite
Cloud Storage
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§
§
Canva
WIX
WordPress
iMovie
Audacity
MS Moviemaker
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Current Work Experience
Business Owner of Shri Chakra Consulting (May 2019 – Current)
1. The Unlimited Child (NGO in ECD Education) (March – June 2021)
§ Project management assistance (specific funded projects)
§ Document formatting for print
2.
Blue Security (November 2020 – February 2021)
§ Social Media management (content management)
§ Community management
§ Campaign and paid advertising management
§ Blog article writing
§ SEO management
§ Marketing strategy
§ Marketing systems workflow
§ Briefing structure
§ Creative direction
3.
Contract work with The Unlimited Child (NGO in ECD Education) (May 2019 – September 2020)
§ Social Media Management - strategy and content creation (Facebook, Twitter, Instagram)
§ Design and layout of marketing material - e.g. brochures, guidelines, manuals, newsletters (using Adobe
Indesign, Illustrator and Photoshop; use of Canva)
§ Website changes (Wordpress)
§ General admin assistance
§ Digital systems flow
4.
Social Media management for A2Z Travel Durban (November 2020)
§ Facebook: @A2ZTravelJash
§ Instagram: @A2ZTravelDbn
§ Strategy and content creation
5.
Just Zen (lifestyle brand)
● Facebook: @JustZenSA
● Instagram: @JustZenSA
6.
7.
8.
9.
10.
Voice over artist
Ability to take direction very well. Doing voice work is something I enjoy greatly.
Samples of work:
§ https://www.youtube.com/watch?v=H1o1_wMMaNw
§ https://www.youtube.com/watch?v=58wKbrvoRGo&t=83s
§ https://drive.google.com/drive/folders/13Ipw9TO6YKjFeFkkxPobEDO1zRroINIC?usp=sharing
(permissions can be provided or the material can be sent via a different platform)
Consultancy work with Assegai & Javelin (previous employer)
Digital support to Spyre Marketing (agency)
Digital skills:
§ paid advertising strategy & budget management
§ website & social media audit
§ Google analytics
Writing samples:
- Thought Leadership:
https://www.linkedin.com/pulse/reframing-concept-networking-priya-shukla-shri-chakra-consulting/
- Journalist for Elevation Magazine (pages 32 – 42):
https://spmpi.com/mailster/4124/e1ed19a3e4aa0fe051b932eb11eb3915/aHR0cHM6Ly9vbmxpbmUuZmxpcGh
0bWw1LmNvbS9tcW15Zi9sd2hwLyNwPTE
- Lifestyle and personal blog:
https://www.priyashukla.co.za/2020/03/30/hello-world-its-me-priya/
https://www.priyashukla.co.za/2020/08/29/my-first-travel-partners-a-dedication/
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Previous Work Experience
Senior Account/Project Manager (Assegai & Javelin; 2016 - April 2019)
Clients/Brands managed:
§ Dube TradePort Corporation (traditional, digital, conceptual, creative)
§ Tourism KZN (traditional, digital, conceptual, creative)
§ Brahman Hills (traditional, digital, conceptual, creative)
§ Plascon (traditional, digital)
§ The Unlimited (traditional, digital)
§ Durban KZN Convention Bureau (traditional, digital)
§ National Prosecuting Authority of South Africa (digital)
§ The Unlimited Child (digital)
Account Executive (Assegai & Javelin; 2012 - 2015)
Client Liaison (Assegai & Javelin; 2009 - 2012)
Copywriter and Proofreader (Assegai & Javelin; April 2004 - 2007)
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References
1.
Mike Phillips – General Manager, Assegai & Javelin,-,-
2.
Faieza Imamdin - Lead Copywriter at Assegai & Javelin,-,-
3.
Yvette Govender – Marketing Manager, Blue Security & Blue International,-,-/-
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Education
Bachelor of Arts
University of South Africa (UNISA)
BA Degree
Subjects
- Psychology 1, 2, 3
- Communication 1, 2, 3 (journalism, public
relations, advertising)
- Communication Law
- English 1, 2 (writing skills)
- Religious Studies 1
- HIV/AIDS Care and Counselling (basic
introductory course)
- Business Management
----------------------------------------------------------------------------------------------------------------------------------------------------------Business Administration Management
Damelin, Durban
Business Administration Management
Subjects
- Principles of Business Management
- Marketing Management
- Bookkeeping and Accounting
---------------------------------------------------------------------------------------------------------------------------------------------------------Random House Struik Creative Writing
GetSmarter Online Education, in partnership with
Random House Struik publishers and UCT
Burnwood Secondary
Matric Exemption
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Interests
Travel
Music
Reading
Writing
Studying Hindi
