Pritama Sarkar

Nationality: Indian PRITAMA SARKAR Content Strategist, Digital Marketer Date of birth: 07/07/1990 Address: Gothenburg, Sweden Mobile: - Email:- KEY SKILLS PROFESSIONAL EXPERIENCE Content Writing Product Marketing Associate at AppVirality Inc. Content Research Duration: October 2017 – September 2018 Content Strategy Planning Key Responsibility Areas: Brand Positioning Marketing Communication — Planned and executed content marketing activities for AppVirality and GrowthScore across multiple platforms. Growth Marketing — Strategized paid campaigns to boost brand awareness. Marketing Analysis — Assisted the product team in brand positioning. Search Engine Optimization Graphic Designing Social Media Planning TOOLS OF THE TRADE Google Analytics Google Ads and Adroll Facebook Ads Manager Adobe Photoshop — Supported the sales team in lead generation, client research and other business modalities. — Conducted research and wrote quality blog posts around various topics that complemented the products. — Visualized and produced marketing materials (sales funnel, email marketing, PPC, Social Media) for customer lifecycle management. — Worked with guest bloggers to align them with the existing content strategy. — Updated and repurposed old content for SEO purpose; planned linkbuilding campaigns, optimized on-page SEO. Keyword Research tools — Worked with the designers and developers to improve the blog metrics like time on site, scroll depth, and subscriber/guide conversions. SEO and Backlink Analysis tools Business Operation Analyst at Accenture (Client: Google) Marketing Automation tools Duration: April 2016 - September 2017 Content Management tools Key Responsibility Areas: Social Media Content Planning and Marketing tools — Monitored trends and engaged with Twitter users, maintaining the integrity and aesthetics of the brand. Email Marketing tools Digital Marketing tools HTML 5 CSS 3 — Researched new and creative ways to add value to the process and enrich the existing database. — Mentored new agents, emphasizing on parameters such as quality, accuracy and constructive thinking. — Assisted in quality audits and training programs of the new joiners. EDUCATION Social Media and Content Manager at Fame Per Second Post-graduation (2011 – 2013) Duration: May 2014 - March 2016 M.A (English Language and Literature) Key Responsibility Areas: Institution: Calcutta University Graduation (2008 - 2011) - B.A (English Literature, Honors) Institution: Asutosh College, Calcutta University — Managed Social Media marketing campaigns, promotional campaigns and day-to-day activities. — Assisted the team in mapping out market strategy; implemented the same, proven by testing and metrics, analyzed the result and provide solutions. — Managed, curated and developed editorial content for Social Media platforms. — Planned and designed social media posts, re-targeting and Adroll ads, offline promotional materials. - Bachelor of Multimedia and Web Technologies — As an advocate for the brands handled on Social Media spaces, engaged in dialogues and answered queries. Institution: Netaji Subhas Open University — Dealt with clients as the spokesperson/point of contact between client and internal team. ACHIEVEMENTS — Conducted user and/or market research for potential prospects and assisted the team in creating compelling pitches. - Original works have been published in popular blogs and publications such as Business2Community, WebEngage, Rankwatch, Incredo and Mark Growth. - Planned and executed retargeting and Google Ads campaigns that delivered 700+ MQLs at 1/3rd of targeted CPA in 5 months. - Built GrowthScore’s content strategy (including brand positioning and marketing funnel creation) and social media presence from scratch. - Rapidly increased blog traffic by 30% and introduced guest posting via email outreach campaign. — Brainstormed with the creative team to come up with lucrative campaign ideas. Clients: The Telegraph t2, The Telegraph in Schools, The Telegraph Metro, The Telegraph YOU, Fame Per Second, Priya Entertainment, Infocom Connect. Graphic Designer, Tech Blogger and Social Media Manager at Designs.Codes Duration: July 2013 - May 2014 Key Responsibility Areas: — Created reader-friendly content in the field of social media, technology and latest gadgets. — Designed graphics, web pages based on the brief produced by the clients. — Managed Social Media campaigns, promotional campaigns and day-to-day activities of ‘The Tech Cult’ (Twitter and Instagram).