Nationality: Indian
PRITAMA SARKAR
Content Strategist, Digital Marketer
Date of birth: 07/07/1990
Address: Gothenburg, Sweden
Mobile: -
Email:-
KEY SKILLS
PROFESSIONAL EXPERIENCE
Content Writing
Product Marketing Associate at AppVirality Inc.
Content Research
Duration: October 2017 – September 2018
Content Strategy Planning
Key Responsibility Areas:
Brand Positioning
Marketing Communication
— Planned and executed content marketing activities for AppVirality and
GrowthScore across multiple platforms.
Growth Marketing
— Strategized paid campaigns to boost brand awareness.
Marketing Analysis
— Assisted the product team in brand positioning.
Search Engine Optimization
Graphic Designing
Social Media Planning
TOOLS OF THE TRADE
Google Analytics
Google Ads and Adroll
Facebook Ads Manager
Adobe Photoshop
— Supported the sales team in lead generation, client research and other
business modalities.
— Conducted research and wrote quality blog posts around various topics
that complemented the products.
— Visualized and produced marketing materials (sales funnel, email
marketing, PPC, Social Media) for customer lifecycle management.
— Worked with guest bloggers to align them with the existing content
strategy.
— Updated and repurposed old content for SEO purpose; planned linkbuilding campaigns, optimized on-page SEO.
Keyword Research tools
— Worked with the designers and developers to improve the blog metrics
like time on site, scroll depth, and subscriber/guide conversions.
SEO and Backlink Analysis
tools
Business Operation Analyst at Accenture (Client: Google)
Marketing Automation tools
Duration: April 2016 - September 2017
Content Management tools
Key Responsibility Areas:
Social Media Content Planning
and Marketing tools
— Monitored trends and engaged with Twitter users, maintaining the
integrity and aesthetics of the brand.
Email Marketing tools
Digital Marketing tools
HTML 5
CSS 3
— Researched new and creative ways to add value to the process and enrich
the existing database.
— Mentored new agents, emphasizing on parameters such as quality,
accuracy and constructive thinking.
— Assisted in quality audits and training programs of the new joiners.
EDUCATION
Social Media and Content Manager at Fame Per Second
Post-graduation (2011 – 2013)
Duration: May 2014 - March 2016
M.A (English Language and
Literature)
Key Responsibility Areas:
Institution: Calcutta University
Graduation (2008 - 2011)
- B.A (English Literature,
Honors)
Institution: Asutosh College,
Calcutta University
— Managed Social Media marketing campaigns, promotional campaigns and
day-to-day activities.
— Assisted the team in mapping out market strategy; implemented the
same, proven by testing and metrics, analyzed the result and provide
solutions.
— Managed, curated and developed editorial content for Social Media
platforms.
— Planned and designed social media posts, re-targeting and Adroll ads,
offline promotional materials.
- Bachelor of Multimedia and
Web Technologies
— As an advocate for the brands handled on Social Media spaces, engaged in
dialogues and answered queries.
Institution: Netaji Subhas
Open University
— Dealt with clients as the spokesperson/point of contact between client
and internal team.
ACHIEVEMENTS
— Conducted user and/or market research for potential prospects and
assisted the team in creating compelling pitches.
- Original works have been
published in popular blogs and
publications such as
Business2Community,
WebEngage, Rankwatch,
Incredo and Mark Growth.
- Planned and executed retargeting and Google Ads
campaigns that delivered 700+
MQLs at 1/3rd of targeted CPA
in 5 months.
- Built GrowthScore’s content
strategy (including brand
positioning and marketing
funnel creation) and social
media presence from scratch.
- Rapidly increased blog traffic
by 30% and introduced guest
posting via email outreach
campaign.
— Brainstormed with the creative team to come up with lucrative campaign
ideas.
Clients:
The Telegraph t2, The Telegraph in Schools, The Telegraph Metro, The
Telegraph YOU, Fame Per Second, Priya Entertainment, Infocom Connect.
Graphic Designer, Tech Blogger and Social Media Manager at
Designs.Codes
Duration: July 2013 - May 2014
Key Responsibility Areas:
— Created reader-friendly content in the field of social media, technology
and latest gadgets.
— Designed graphics, web pages based on the brief produced by the clients.
— Managed Social Media campaigns, promotional campaigns and day-to-day
activities of ‘The Tech Cult’ (Twitter and Instagram).
