Priscilla Nethania

PRISCILLA NETHANIA- |-| https://www.linkedin.com/in/priscilla-nethania A highly passionate marketing professional with 4+ years of experience in the marketing field, including social media management, artificial intelligence video making, copywriting, digital advertisement, marketing communication, and more. Also a fresh graduate from the University of Arizona and Sampoerna University, eager to contribute to a dynamic marketing team, and ready to share fresh marketing ideas for different initiatives in a forward-looking company. Education The University of Arizona - Tucson, Arizona, United States Aug 2021 - Aug 2025 Bachelor of Business Administration, 4.00/4.00 Recipient of the Dean's List Scholarship, one of the most prestigious scholarships at The University of Arizona. Sampoerna University - Jakarta, Indonesia Aug 2021 - Aug 2025 Bachelor of Management, 4.00/4.00 Recipient of the Merit Award Scholarship, one of the most prestigious scholarships at Sampoerna University. Actively participated in BEM KM Faculty of Business- as a student and development staff. Work Experiences Bring it to Life AI - Remote, Indonesia Jan 2025 - Present Founder / AI Video Creator Produced 50+ AI-generated videos for entertainment, advertising, product launches, and branded content using tools like Kling AI, Veo 3, Vertex AI, ChatGPT, and more. Achieved 1M+ views on Instagram Reels and TikTok through the creation of AI-generated videos. Cut average content production time from 3–5 days to under 24 hours using fully AI-assisted tools. Collaborated with 10+ clients, from startups to small agencies, managing end-to-end delivery, from ideation to video export. Polar Mass - Remote, United States Jul 2024 - Jan 2025 SEO and Digital Marketing Executive Conducted in-depth keyword research and competitor analysis using tools like Ahrefs, SEMrush, and Google Search Console to optimize content and drive a 40–70% increase in organic traffic. Built and maintained backlink profiles through strategic outreach to website owners. Successfully ranked multiple client websites on the first page of Google SERPs, targeting potential industry keywords. Planned and wrote 3-5 SEO-optimized blog posts per week and landing pages tailored to targeted keyword clusters. Edited short-form videos for social media platforms like Instagram and YouTube. Mothercare Indonesia (Kanmo Group) - Jakarta, Indonesia Jan 2024 - Jul 2024 Marketing Communications Designed 4+ in-store collateral materials (e.g., pop displays) for 50+ Mothercare stores across Indonesia. Developed price intags for 100+ home and travel products, including pushchairs. Requested and created 100+ vouchers for various Mothercare marketing initiatives, including bazaars, playdates, and partnerships. Secured and handled 15 free mall placements for campaign materials on LED/digital signage. Managed the creation and contributed to the making of Mothercare's e-flyers and e-catalog resulting in more than 1000+ clicks on the link. Mamaguru Co-Teaching Network - Jakarta, Indonesia Jun 2022 - Feb 2023 Social Media and Communication Executive In charge of creating daily and monthly content plan for Mamaguru's Instagram account resulting in more than 100% growth of followers in 3 months (from 6k to 12.7k) Composed 30+ ideas and executed copywriting for social media content each month for Mamaguru, which consists of feed posts and IG story. Handled communication with 20+ key opinion leaders as a part of Mamaguru's marketing plan. Led end-year giveaways with 20+ brand partners on Mamaguru Instagram as a part of Mamaguru's strategic plan. Minecraft Hub Indonesia - Jakarta, Indonesia Content and Community Supervisor Supervised published social media content, including internal and external community activities. Developed 5+ different regulations that apply in the content and community division. Aug 2021 - Jun 2022 Conducted research regarding published digital content in Minecraft Hub's Instagram account. Organizational Experiences BEM KM Faculty of Business Sampoerna University - Jakarta, Indonesia Jul 2022 - Apr 2023 Student Development Staff Led Hello FOB 2022 event consists of 100+ participants, an annual event to introduce freshmen to the Faculty of Business at Sampoerna University. Managed 2-days, 1-night annual FOB bonding event as committee consisting of 100+ participants. BEM KM Sampoerna University - Jakarta, Indonesia Oct 2021 - Dec 2021 Magazine Journalist Crafted 3+ articles for Sampoerna University semi-annual magazine. Compose 5+ pre-launch digital content ideas and captions for Instagram. World Voice International Indonesia - Jakarta, Indonesia Aug 2021 - Aug 2022 Director of Volunteers Led monthly events for 300+ volunteers with issues regarding human rights starting from registration until the event period. Created an agenda, instructions, and guidelines for the volunteers. Coordinated with the project team to arrange volunteer tasks. Others Soft Skills: Creative thinking, attention to detail, strong communication, time management, problem-solving, adaptability, teamwork, leadership, persistence, initiative-driven. Hard Skills: SEO optimization, keyword research, Google Keywords Planner, Ahrefs, copywriting, blog writing, social media management, Instagram content planning, AI video creation, ChatGPT, Kling AI, Veo 3, Vertex AI, ElevenLabs, digital advertising, video editing (CapCut), basic Photoshop, pitch deck creation (Canva), Meta Ads, Trello. Achievements: 1st Place in Adigama Fest Opinion Writing Contest “The Role of Media in Reporting Sexual Violence Cases” 2022 Achievements: 1st Place in UPH Communication Challenge 2021 National Problem-Solving Competition Achievements: 2nd place in Conecworld Business Article Competition Batch 1 “Entrepreneur Insight” 2022 Achievements: Silver medalist of the Pateron National Youth Educational Competition – English Category 2022