Princewill Ejirika

Princewill Ejirika Promle D I G I TA L M A R K E T I N G | S A L E S | PRODUCT MARKETING | BRAND MANAGEMENT | MEDIA PLANNING & BUYING | E-COMMERCE | FMCG I am a growth & performance-driven marketer with hands-on experience in planning & executing marketing campaigns across both online & of,ine channels. I have experience in sales/ digital brand management cum marketing/ customer experience/ campaign planning/ media buying planning/ public relations/ product management/ using marketing insights & consumer behaviour to drive marketing strategy.’ Details -- Links LinkedIn I have contributed to the growth of some of NigeriaHs fastest-growing tech companies & executed digital campaign for global brands like Jeineken/ Samsung/ Siemens/ —ack Daniels & Nestle. EpyloHpent gistorH Group Digital Marketing Manager, Tolaram Group, Lagos, Nigeria. — U LY 2 0 1 9 ' P R E S E N T Skills Digital Marketing Sales Marketing Communications Account Management Data Analysis Leadership Customer Experience Partnerships Brand Mangement Creative Thinking & Direction Social Media Marketing Content Marketing Digital Strategy Performance marketing Product Management Training Market Research Consumer Insights Public Relations Growth Marketing Leading digital marketing initiatives for the company7s owned and franchised brands in collaboration with the brand managers/ agencies & marketing partners to drive digital growth for the brands online while leveraging on technology & consumer insights.’ Managing brands such as Kellogg7s/ Colgate/ Indomie e.t.c.’ Head, Digital marketing, Heineken Digital Engagement Center, Lagos, Nigeria. S E P T E M B E R 2 0 1 8 ' — U LY 2 0 1 9 Led a team of digital marketers on real-time social media data analysis/ content creation/ media buying/ digital strategy/ planning & execution of large scale digital marketing campaigns in collaboration with key stakeholders 3rd party agencies & marketing partners.’ Head, Digital & Product Marketing, Vconnect.com, Lagos, Nigeria. M AY 2 0 1 q ' A U G U S T 2 0 1 8 Managed a team that drove new strategic digital initiatives which grew online customer ac%uisition by 2005 & reduced ac%uisition cost by j05 on both demand & supply side of the business while also improving retention/ user experience & managing marketing partners.’ Head, Paid Media, Ringier Africa Digital Publishing (A Ringier AG subsidiary), Lagos, Nigeria. —ANUARY 2016 ' APRIL 201q Led an online marketing team in Nigeria/ Kenya/ Ghana & Senegal on the execution of online marketing campaigns while also managing clients & helping the sales & strategy team to create compelling sales pitches closed new clients. Managed the relationship with media partners such as Google/ Facebook/ Twitter/ publishers & social media in,uencers. Managed key prozects that helped the company realiZe up to 3j5 of its annual revenue & created marketing a road-map for the companyHs digital products. Customer Care & Logistics Lead, Jumia Market (A Rocket Internet subsidiary), Lagos / Port Harcourt, Nigeria. APRIL 2014 ' DECEMBER 201j Managed logistics partner relationships/ merchant training and on-boarding/ payment processes & day-to-day logistics operations to see growth in net deliveries of orders within the region by 85.’ Facebook Advertising Google Adwords Google Analytics Programmatic Advertising Twitter Advertising Product Marketing Startups Email Marketing Business Operations Logistics Customer Relations Prozect management Lanubaues English goddies Travelling/ photography/ art/ music/ movies/ cultural experiences/ history/ nature/ psychology/ anthropology & literature. Used customer feedback to improve user experience through product updates while creating new processes to personaliZe & improve the online customer experience for —umia market customers across Nigeria/ Uganda/ TanZania/ Ethiopia/ ;ambia/ Rwanda/ Ghana & Kenya. Digital Marketing & Ecommerce Manager, Topdowndeals.com (A Zaynite group subsidiary), Lagos, Nigeria OCTOBER 2012 ' MARCJ 2014 Planned & executed online & of,ine campaigns across search engine/ social media/ radio/ email & website to ac%uire and retain customers.’ Managed partnerships with business partners to help reduce operation and marketing cost for the business while also handling customer care activities & logistics operations.’ Sales & Marketing Executive, PCE Tech co ltd., Lagos, Nigeria. —ANUARY 2011 ' SEPTEMBER 2012 Grew sales volume while managing clients & key accounts for the businesses by cross-selling and upselling products and services. Managed the companyHs documentation & stock system which I improved by using upgrading from a manual to a computeriZed system. Exbcation Communication, Advertising & Marketing Diploma in Digital Marketing, Chartered Institute of Marketing (CIM UK), Lagos O C T O B E R 2 0 1 j ' — U LY 2 0 1 6 Studied digital marketing to understand consumer behaviour/ digital channels & obzectives/ strategy/ how to plan & measure digital campaigns & leverage on the latest industry insights. B.sc (Hons) Computer Science , Madonna University, Rivers 2006 ' 2010 Studied computers & computational systems in theory and practice to understand software and software systemsV this includes their theory/ design/ development/ and application. E-travcbrricblar actiCities Co Founder, Association of Digital Marketers, Nigeria, Lagos NO EMBER 201q ' PRESENT Connecting stakeholders of the digital marketing community in Nigeria to empower members through trainings/ knowledge sharing/ networking & protecting our general interests.’ Speaker, Social Media Week, Lagos FEBRUARY 2019 Co-hosted a session where I discussed in detail about 7digital media analytics/ media buying & planningH & shared industry insights on the topic to a group of participants. Robrses Product Marketing Certi:ed , Product Marketing Alliance AUGUST 2020 ' OCTOBER 2020 Product MasterclassY How to Build Digital Products, Product School —UNE 2020 Advanced Google Analyics, Google Analytics Academy DECEMBER 2019 Creating a winning brand, Heineken Global Commerce University NO EMBER 2018 Brand & Product Management, IE Business School on Coursera — U LY 2 0 1 q -ouTube Certi:ed, Content Strategy O Brand Partner Program, Google MARCJ 2018 Facebook Certi:ed Agency Ambassador, Facebok Blueprint —ANUARY 201q Google AdWords Mobile certi:cation , Google OCTOBER 2016 Integrated Marketing CommunicationsY Advertising, Public Relations, Digital Marketing , IE Business School on Coursera —UNE 2016 Viral Marketing & How to Craft Contagious Content, University of Pennsylvania on Coursera M AY 2 0 1 6 Google AdWords Video certi:cation exam, Google MARCJ 2016 Google AdWords Display certi:cation , Google OCTOBER 201j Google Adwords Fundamentals Certi:cation, Google SEPTEMBER 201j fe erences Deepro Ganguly from Vconnect.com-| -q6 Ibukun jniti u from Ringier Africa Digital Publishing-| -