Prince Chidera Dike

PRINCE DIKE MARKETING STRATEGIST | DIRECT RESPONSE COPYWRITER SUMMARY Hands-on Marketing Specialist with over 5 years of marketing experience building digital funnels for international markets like India, the US, UK, and Canada. I integrate Google and Meta Ads directly into HubSpot or Zoho CRM to ensure every lead is tracked and optimized for maximum ROAS. From designing "sticky" email nurture sequences to managing technical SEO and paid search, I focus on critical metrics such as your CPL, conversion rates, and bottom-line growth. I’m a "no-fluff" executor who’s keen to learn and improve, and I love working with high-performing global teams. SKILLS Paid Media: Google Ads (Search/Display), Meta Ads Manager (Facebook/Instagram) CRM & Collaboration: Zoho CRM (Integration & Lead Mapping), HubSpot, Basecamp, Trello. Email Marketing: Lifecycle Automation, Segmented Nurture Drips, Zoho Campaigns. Writing: Copywriting, Brand Storytelling, Audience Research, AnswerThePublic. Performance Metrics: ROAS, CPL, CTR, and Conversion Rate Optimization (CRO). SEO & Analytics: Keyword Research (Ahrefs), Content Strategy, Google Analytics 4, AI-driven SEO Web Ops: WordPress, Elementor, WooCommerce, Basic HTML5/CSS3/JavaScript, UI/UX Design Creative: Figma and Canva PROFESSIONAL EXPERIENCE Lead Marketing Strategist (freelance) Avantaland Digital Services June 2019 - present I set up and ran Google and Meta Ads for international clients. I focused on generating real leads while ensuring we didn't waste money on non-converting clicks. Wrote all high-converting copy and content (blogs, landing pages, ad copy, and more) to ensure the content stays in tune with the visitor's needs. I linked WordPress websites directly to Zoho CRM. This ensured every new lead was recorded instantly and received an automated follow-up email, so no deal was missed. I created ads and emails specifically for customers in the US and UK. I ensured the tone was appropriate for those regions so the brand felt local and trustworthy. Reduced CPL from $85 to $37 by refining search intent and A/B testing high-converting landing pages. I checked the data every day to lower the "Cost Per Lead." If an ad wasn't performing, I used Canva to redesign the visuals and refine the copy until we saw better results. Content Writer & Copywriter (remote, full-time) Telebu Communications LLP, India November 2022 - October 2025 Wrote over 280 blog posts, web articles, email + social media, weekly email newsletters, and landing pages, in the space of 3 years. Achieved a significant increase in impressions and signups through data-driven copy strategies and SEO optimization. Helped the marketing team exceed our monthly targets, strengthening overall marketing ROI and brand visibility. PRINCE DIKE MARKETING STRATEGIST | DIRECT RESPONSE COPYWRITER (Contd.) Experience (Contd.) AI Writer (remote, freelance) Mindrift April 2025 - January 2026 Collaborated with AI systems to create and review high-quality written responses that trained generative language models to produce more precise, accurate, and human-like text. Followed strict editorial and factual-accuracy guidelines across diverse topics, ensuring tone, logic, and clarity aligned with project standards. Delivered 93% of tasks within deadlines and maintained top-tier quality scores among peers, improving content consistency and reducing model-output errors through precise writing, editing, and feedback. EDUCATION & CERTIFICATION B.Sc Software Development, BYU Idaho, USA (flexible, online) January 2024 - present Coursework in programming, data structures, and software architecture, with hands-on projects in Python and web development. Building a solid foundation in problem-solving and analytical thinking to support AI-driven content creation and marketing strategy. Digital Marketing Certificate, HubSpot Academy January 2026 Consumer behavior and psychology, Ads & social media marketing, content marketing & SEO, hands-on AI search optimization, and Advanced email marketing. INTERNATIONAL LANGUAGES English: Professional working proficiency, and French: Conversational proficiency (B1 Level). VOLUNTEERING Full-time Missionary Service, The Church of Jesus Christ of Latter-day Saints, Ivory Coast, Abidjan-West Mission. (May 2013 - May 2015) VP of Marketing, Academy for Creating Enterprise, Ibadan Chapter. (2025 - present) HOBBIES & INTERESTS I’m naturally drawn to things that require strategy and quick thinking. I’m a big fan of Chess and Monopoly, as they both push me to spot patterns, manage "budgets," and plan several moves ahead. Much like I do when I’m running a marketing campaign. Outside of gaming, I stay disciplined with yoga and daily meditation, and enjoy keeping up with new tech trends to see how they can make my work more efficient.