Preeti Roy

I am a creative and driven marketing student currently pursuing an integrated BBA+MBA with a specialization in Marketing and Business Analytics. I have a strong interest in branding, content creation, and digital marketing, and I enjoy working on ideas that combine creativity with strategy.

I have developed practical skills in Canva, where I design posters, product labels, and Instagram carousel posts. My focus is not just on making designs visually attractive but also on ensuring they are engaging and aligned with the target audience. I understand the importance of colors, layout, and messaging in creating content that captures attention and communicates effectively.

In addition, I use Figma to create moodboards that help define a brand’s identity, including its color palette, typography, and overall aesthetic. This allows me to think beyond individual designs and focus on building a consistent and strong brand presence.

I have also gained experience in teamwork and coordination through my role as an Assistant Coordinator at an NGO. During this time, I was involved in organizing campaigns, workshops, and outreach activities. This experience helped me develop communication skills, adaptability, and the ability to work in a structured environment.

I consider myself a quick learner who is always open to feedback and improvement. I enjoy exploring new trends, especially in social media marketing, and understanding what kind of content connects with audiences, particularly Gen Z.

My goal is to build a career in marketing where I can contribute creatively while also learning the strategic side of the field. I aim to create content and ideas that not only look good but also deliver value, strengthen brand identity, and connect meaningfully with people.