Precious Obadina

OBADINA PRECIOUS LinkedIn: http://linkedin.com/in/precious-obadina-b2 Email:- Professional profile Dynamic and results-driven Marketing Specialist with a proven track record of developing compelling content, executing innovative campaigns, and enhancing brand visibility across diverse digital platforms. Adept at integrating creative strategies with data-driven insights to deliver measurable growth. Work Experience Head Marketing Specialist, Narrativ LLC -) Key responsibilities • Led strategic media activations across 10 countries, leveraging influencer collaborations ranging from micro to macro, effectively boosting regional exposure. • Orchestrated the Africa CEO Forum activations, increasing awareness of ARISE IIP’s initiatives by 50%. • Managed all graphic and brand assets for Loirien Mara, establishing a compelling visual identity prior to its launch. • Collaborated closely with NUR Agency to develop social media campaigns for brands like Tilla and Loirien Mara, delivering high engagement rates. • Executed TikTok influencer campaigns with over 100 influencers across West and East Africa for Mr. Eazi’s CEO Empawa Africa, resulting in a 30% broad digital reach for the overall campaign. • Strategized and implemented a social media campaign revolutionizing the Nigerian food industry for Olam Agri Group. • Managed the social media account for Bwiza Riverside, Rwanda's first ever greencertified affordable housing estate in Kigali, ensuring consistent brand messaging across social platforms. • Served as a key communications lead, managing a team of 15 across multiple African markets, reducing response delays by 15%. • Built and maintained media relationships, significantly contributing to successful media coverage and activation results. • Represented the company at high-profile strategic meetings, including with ex-TikTok Head Nikhil Gandhi, driving a 70% success rate for marketing campaigns. Marketing Team Lead – Accountable Tech serve (2023) Key responsibilities • Supervised a sales and marketing team, driving a 25% increase in revenue through effective leadership and goal-setting. • Elevated brand engagement by 30%, overseeing campaign development, video production, and content strategy. • Managed social media channels, leading to a 35% boost in followers and engagement. • Collaborated with product teams to craft successful go-to-market strategies for new product launches. • Implemented customer feedback mechanisms to enhance service quality and client satisfaction. • Represented the brand at industry events, facilitating a 20% growth in strategic partnerships. • Coordinated the design and distribution of all promotional materials. • Ensured the brand message of the company was strong and consistent across all social media channels. • Scheduled all social media posts and tracked ROI through KPI’s. • Scheduled all client consultations and brought the necessary team on-board. • Acted as the first point of contact between the company and all potential clients. Social Media Strategist – DBO Agency -) Key responsibilities • Coordinated content strategies aligned with client needs, reducing response times by 20%. • Led the #SocialMediaDay campaign, highlighting social media’s impact, boosting engagement by 30%. • Collaborated with design teams to produce visually compelling content, increasing audience interactions. • Developed KPI-driven strategies, significantly increasing social media visibility. • Created engaging video content on TikTok and other platforms, resonating with target audiences. • Worked closely with content writer to create fun, witty and relatable content which produced posts with the highest engagements on the brands social media. • Built a consistent online personality for the company across social platforms. Customer Service Representative – RS Farmer’s Int’l -) Key responsibilities • Enhanced customer service standards, increasing positive feedback by 20% and reducing problem resolution times by 10%. • Achieved a 96% customer satisfaction rating by implementing tailored engagement strategies. • Trained team members on emotional intelligence, reducing conflict and improving client interactions. • Developed and executed social media content plans, increasing engagement and online presence. Social Media Manager - Journeywithbad -) Key responsibilities • Offered assistance to customers, paying special attention to needs or wants, saving about 10% in problem resolution time. • Trained employees on how to practice emotional intelligence and remain calm when dealing with angry customers thereby reducing customer-employee conflict by 70%. • Strategically achieved 96% customer satisfaction rating, surpassing team goal by 11%. • Spearheaded weekly departmental meetings by communicating company growth and setbacks facilitating increase in productivity levels. • Responded to several customer requests for services and company information. Became the lead “go-to” person for new reps and particularly challenging calls as one of the company's trainers of both new employees within 3 months. • Resolved client issues (customer complaints) by clarifying the customer’s complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution. • Commended for initiative, persuasiveness, intense customer focus and dependability in performance evaluations. Social Media Manager - TED Collections (2018 - 2019) Key responsibilities • Developed a consistent brand identity for the company across platforms. • Promoted key contents of the brand through Instagram promotions and google ads. • Oversee marketing strategies to engage desired target audience and ensured they developed a positive view of the company. • Documented customer feedback and improvements to management which led to 5% increase in sales. • Tracked the insights of every content put out on the brands social media platforms, that is, Twitter engagements, Instagram story views and Instagram post engagements. • Wrote articles for the company’s website, videos, graphical images and social media posts. Education & Certifications Ø Covenant University – -) BSc. Mass Communication Ø NIGERIAN Institute of Public Relations (NIPR)– (January 2019) Student Member Ø The Basic Digital Skills Training – (February 2020) Ø Google Ø The Advertising Practitioners Council of Nigeria (APCON) – (April 2019) Student Member Ø Cracking the Creativity Code: Discovering Ideas – (July 2020) Technion- Israel Institute of Technology Skills Ø Social Media Strategy & Content Creation Ø Campaign Management & Execution Ø Customer Relationship & Community Engagement Ø Copywriting & Creative Writing Ø Data Analysis & KPI Tracking Ø Problem solving skills Ø Brand Development & Visual Identity Ø Media Relations Ø Software Proficiency: Microsoft Office Suite, Jira, Sprout Social, Canva, CapCut, AI tools Ø Effective Team Collaboration Ø Writing and proof-reading skills