Praveen Kumar

PRAVEEN KUMAR | Mobile: - | Email:-H.No – 133, Block-C, Gali No – 3, Prem Nagar, Najafgarh, New Delhi - 110043 Marketing & Sales expert with 14 years of experience in Marketing, Sales, Client servicing, Brand Development & Communication Strategy. TOTAL WORK EXPERIENCE: 14 years CURRENT WORK EXPERIENCE: 4 YRS CURRENT LOCATION: NEW DELHI NOTICE PERIOD: One week Notice Company Designation Period OPTIMAL MEDIA SOLUATIONS (OMSL) Manager- Sales and Marketing Dec’16 – till date TIMES INTERNET LTD. Manager- Alliance tie-ups and Sales Nov’11 – Nov’16 TIMES OF MONEY LTD. Senior Officer – Times Card Marketing Oct’07 – Oct’11 THE TIMES OF INDIA GROUP Officer - Sales and Marketing Apr’06 – Sep’07 CURRENT JOB PROFILE OPTIMAL MEDIA SOLUTIONS (OMSL) | Manager – Sales & Medianet | December 2016 – till date Working with the Entertainment Vertical of OMSL (Times of India at Delhi NCR office) KEY JOB RESPONSIBILITIES Handling Entertainment Clients in the Delhi-NCR Region and North region including Punjab, Haryana, Uttar Pradesh, Rajasthan responsible for the Sales & Advertisements Plans for these clients for Times group publications. Handling Theatres and Live Concert clients (Plays, Musical Show, Comedy Show, Circus, Live Concert) nationally for all the clients. Handling Single plex and Multiplex Theatres including DT Cinema, PVR Cinema, Cinepolis, Carnival, Inox Cinemas, Shubham, Anand, Pratibha, Novelty etc. Consulting & Planning for Brands and organizations to achieve their Advertising and promotional goals to create Brand Pull. Managing Media consulting for the advertisers. Responsible for tracking the all India Cinema and Single-plex chain in North Region. Analyzing the sales data to provide the relevant schemes and offers in the market. Constant track of competition strategy to maintain the market share. ACHIEVEMENTS: 1. Supported the All India Plays & Theatres group & their Festival of Pan India and Converted more than 20 Non-Advertisers/Pro Competition Advertisers in TOI. 2. Deal with the Punjabi Movie association in Punjab for Punjabi movie and Converted them to take the first-time advertising in TOI Group. 3. Created business opportunities to existing and new advertisers with new & innovative product offerings such as provide Media net, outdoor, Print Innovations and many more. PREVIOUS JOB EXPERIENCE TIMES INTERNET LTD. (TIL) | Manager- Alliance tie-ups and Sales | November 2011 – November 2016 Working with the Times Card & Entertainment Vertical of Times Internet Ltd (Times of India) at Delhi-NCR office and North Region. KEY JOB RESPONSIBILITIES Developing and maintaining marketing alliances for the co-branded credit card i.e. HDFC Times Card & Times Points i.e. media loyalty program, across banking, e-commerce, retail, travel, health & wellness, entertainment & hospitality sectors to create brand awareness, generate revenue and drive new customer acquisition. Managing key business accounts & advertising agencies for incremental ad sales revenue and acquire new accounts to drive revenue achievements for entertainment & events category. Drive brand partnerships across all sectors for cross promotions to drive revenues and reduce marketing spends. Maintain partner relations, produce high quality leads through constant engagements. Identifying potential opportunities and drafting ‘go to market’ strategies for successful implementation. Conceptualizing and organizing sales promotion campaigns and events as a part of the brand building and market development effort. Ensuring timely execution of marketing promotions by working closely with Category, Product and Technology, Web Designers, Customer Service, Legal and Finance teams. ACHIEVEMENTS: Instrumental in getting onboard major e-commerce portals and retail brands like Ferns N Petals, Goibibo, Lenskart, Fabfurnish, Foodpanda, Firstcry, Myntra, DT Cinema, Inox Cinema, Fun Cinemas, Fairmont Hotels, Impresario Hospitality, Wildcraft, Kaya Skin Clinic, Fortune Park Hotels, Jabong & Sanjeev Kapoor restaurants. Opened up new markets in Punjab, Jaipur, Lucknow, Kanpur, Dehradun, Baroda for revenue generation through ad sales. PREVIOUS JOB EXPERIENCE TIMES OF MONEY LTD: |Senior Officer – Times Card Marketing| October 2007 – October 2011 Working with the Times Card & Entertainment Vertical of Times of Money (Times of India) at Delhi-NCR office. KEY JOB RESPONSIBILITIES Developing and maintaining marketing alliances for the co-branded credit card i.e. Standard Chartered Times Card Co-Branded Card i.e. Alliance Tie-ups, across banking, retail, travel, health & wellness, entertainment & hospitality sectors to create brand awareness, generate revenue and drive new customer acquisition. To Sell the payment Gate way of new merchants of all the Category including Restaurants, Retail, Cinema chain and Travel Categories also. Ensuring timely execution of marketing promotions by working closely with Category, Product and Technology, Web Designers, Customer Service, Legal and Finance teams. Carrying out research to track the latest trends across the industries. PREVIOUS JOB EXPERIENCE THE TIMES OF INDIA: | Officer – Times Card Marketing| April 2006 – September 2007 Working with the Times Card & Entertainment Vertical of Times of India at Delhi-NCR office. 1. Instrumentally organizing & promoting brand awareness of the International Citi Bank Times Card within the assigned time span and available resources. 2. Organizing events and promotions for the card members at the regional level. 3. Spearheading marketing strategies for various Events and Co-branded activities. 4. Proven track record in conceptualizing and meticulous planning of Brand related events through coordinating with vendors/ agencies for the execution of promotions/events. EDUCATION QUALIFICATION Program Institution Completed in BSc DELHI UNIVERSITY (ATMA RAM SANATAN DHARMA COLLEGAE) 2003 TECHNICAL SKILL SET: Operating Systems: Windows98/ME/XP/2000 Database Packages: Excellent Proficiency in MS Office Social Networking: Excellent Proficiency in Social Networking Marketing ACHIEVEMENTS Achievement for the successful The Fundamental of digital Marketing from Google. The National Cadet Corps: Got the “C” Certificate in Air Wings. AREAS OF INTEREST Cooking and Watching Cricket. CORE COMPETENCIES: Consistent performer and problem solving and data analysis skills. Quick learner, adaptability and proactive decision maker. Active team player and quality conscious. Date: Place: New DelhiPRAVEEN KUMAR