Prateek Majumdar

Prateek Majumdar Market Research Analyst About Me Skills Asana - Project Management Tool Power BI Apify Zapier MS Excel with macros MS PowerPoint & Word Education Background Guru Gobind Singh Indraprastha University Masters in Business Administration Completed in 2019 Dr Ambedkar Institute of Hotel Management (AIHM) Bachelor of Science in Hospitality Management Completed in 2017 Achievements- Built an AI-powered pipeline using Apify to scrape 50+ news sites daily—capturing article titles, URLs, and full text. I then integrate this with Zapier, where Zapier AI summarizes and geo-tags the content automatically, which is then fed into our internal database. This setup has: -Saved over 50% time -Doubled coverage from 26 to 50+ websites -Improved the overall quality and timeliness of insights delivered. Market intelligence and research professional with 6+ years of experience leading multi-market qualitative and quantitative projects, building automated intelligence pipelines, and delivering executive dashboards and insights. Proven ability to streamline research workflows, inform strategic decisions, and communicate findings effectively to global stakeholders. Professional Experience Freightos India Pvt Ltd | Senior Market Research Analyst Oct, 2023 – Present Design, deploy, and manage structured surveys and research instruments aligned with defined KPIs and strategic objectives. Select appropriate methodologies and sampling approaches to ensure data reliability, validity, and representative coverage. Manage end-to-end survey execution, including timelines, response monitoring, and data quality checks. Monitor and analyze quantitative and qualitative data to identify trends, patterns, and emerging insights. Track key performance indicators and support ongoing performance measurement initiatives. Conduct thematic analysis of open-ended responses and integrate qualitative findings with quantitative results. Develop dashboards and visual reports using Power BI and Excel for senior stakeholder and leadership review. Prepare clear written reports and presentations translating research findings into actionable recommendations. Collaborate with internal stakeholders to define data requirements and ensure research outputs align with organizational priorities. Current Global (IPG DXTRA) | Sr. Research Associate May, 2021 - Oct, 2023 Key responsibilities: Led integrated media and social monitoring initiatives, evaluating campaign performance, audience response, and emerging digital narratives for global clients including Jaguar Land Rover and Credit Suisse. Produced strategic monitoring reports and insight-led presentations advising clients on reputational impact, digital engagement opportunities, and future communications strategy. Supported digital communications planning through research, insight development, and narrative framing, contributing to reputational risk assessments and advisory work. Presented findings and implications directly to clients, tailoring insights to business objectives and sector dynamics. Supported account management activities by tracking delivery progress, flagging risks, and taking ownership of end-to-end deliverables. Maintained strong client relationships and consistently delivered high-quality outputs, contributing to 90–95% client satisfaction. Impact Research & Measurement | Information Analyst Apr, 2019 - May, 2021 Key responsibilities: Conducted continuous media monitoring and analysis across international markets, supporting insight generation for global brands such as Apple, Google, and ZEE5. Researched, verified, and analyzed news and media coverage to identify trends, risks, and emerging issues relevant to client reputation and communications. Developed structured reports, dashboards, and presentations translating data into clear, actionable insights for stakeholders. Supported senior team members with research inputs for strategic recommendations and client deliverables. Created SOPs and documentation to standardize research workflows and improve operational efficiency.