Pratap Malladi

 Pratap Malladi https://www.linkedin.com/in/pratapmalladi Alliances & Partnerships, Business Development, Account management, Digital Entertainment - Content & Portal Operations and Client Support Operations in Digital Products space. Cell: - E-mail:- Profile & Objective Results- Driven Senior Alliances and Partnerships Manager, with 13 + years of work experience in Start-ups to MNCs , I have carved a niche in Alliances & Partnerships, Business Development, Account management, Digital Entertainment - Content & Portal Operations and Client Support Operations in Digital Products space. Adept at working effectively to meet goals both as a cross-functional team member and individual contributor. I have built a strong reputation for market research, demand generation, email & follow-up, b2b & b2c partnerships execution, innovation and the creation of responsible business operations across the Mobile media & entertainment, telecom and internet areas. Recent role include Sr.Manager – Business Development with Persistent Software Systems Limited, earlier roles include Marketing and Partnerships manager with HOOPZ Planet Pvt Limited, Content Operations Specialist – APAC with Motricity Inc., Client Operations Specialist with CHR Solutions Inc., Assistant Manager – Content & Portal Operations with Mogae Digital, Sr.Executive with MACH Mobile & Sr.Executive – Content Operations with IMIMobile. I am now looking for a challenging position in a leading organization. I consider myself to be a very strong staff leader, communicator, and presenter, and I have won multiple commendations throughout my career. I speak fluent English, Hindi, and Telugu and I have lived/worked/studied in India. Additionally, I am interested to learn any new language and technology. Work Experience Persistent Systems Limited, Hyderabad, India. July 2014 to November 2017. Senior Manager – Business Development - https://hoopz.persistent.com Hoopz Planet Info Pvt Ltd (Acquired by Persistent Systems in 2014), India; Aug 2012 to July 2014 Marketing & Partnerships Manager HOOPZ leads in digital advertising innovation, driving and disrupting Content, Data Discovery Internet and Monetization Platforms and related businesses for next-generation smarter and connected devices making it an exciting time for advertisers/brands to get involved when looking for effective and impressive ways to reach their audiences when most engaged. One of the early employees to work for the company and Is primary point-of-contact for partners around all key areas (business growth optimization, training, product enhancement) and lead cross-functional efforts to identify and solve any roadblocks.Growing linear and digital partnerships hit the revenue goals established by the company. Executed and monitored existing alliances and partnerships and most importantly initiated 50 + new business development & partnerships domestic and globally with Telco’s, entertainment/digital content distributors, ott players – video & audio, Online/mobile commerce, hotels, travel,food, airlines,banks,electronic media, game developers, affiliates and other strategic alliances that utilize mobile and digital technologies to communicate and engage with their customers. Primary point of contact for partner escalations and work with internal teams to identify fixes. Gathered customer support data from partners and derive insights for cross-functional teams. Owned the book of business and achieve business growth goals on the partner portfolio of domestic and regional publishers. Managed a team of 15 + including lead content executives, technical engineer, graphic designers and tester. Motricity Inc. Gurgaon, India; Sept 2011 to April 2012. Content Operations Specialist – APAC (Pulled out the plug in Asia Ops - April -2012) Is responsible to build, maintain and grow, contracted revenue streams from RCom-3G Mobile Data Services WAP Portal account. New partnerships with local and international content providers Coordinated with related parties to ensure partners (VAS aggregator(s), strategic partners, content partners, media partners) are managed with alignment to defined policy, terms and conditions. Account management - managed client relationship, weekly calls with clients to give an overall status and get regular feedback from them on the project. Understood the issues and provided quick resolution. Communicated with executives at various levels at clients-end for solution. Content monetization and deployment: performed all activities to meet & exceed the predefined content monetization and deployment targets. Assisted as a source of strategic guidance providing analytical support for deals under negotiation and communicating current marketplace information on industry trends including business models, deal terms, and partnerships. Handled issues related to VAS products to ensure all inquiries, issues, and complaints are handled according to company’s policy and agreements. CHR Solutions Inc., Bangalore, India; Nov 2010 to Sept 2011 Client Operations Specialist Is responsible for TIER –II Telco’s (US & Canada) client support and satisfaction in the first system setup, client training, and data conversion to CHR Telecom billing and CRM solution- Omnia360™ (B/OSS). Provided direct customer support with professional interaction by responding to incoming requests for service, prioritizing urgency of calls, researching issues, and responding back to the client on time. Is responsible for planning, developing, and presenting on-going training sessions and seminars for clients and staff. Reproducing product issues, reporting them to the appropriate engineering teams and monitoring their status Sharing user feedback with internal teams to identify customer needs and translate user insights into a better product experience. Mogae Digital Private Limited, Gurgaon, India; May 2010 – Nov 2010 Assistant Manager – Content Operations Is responsible to build, support and grow, contracted revenue streams from Aircel & Idea 3G Mobile Data Services Portal accounts. Responsible for the Mobile entertainment Content and Portal life-cycle operations of MOGAE VAS products ( M-Jokes, M-Momics,M-cards Cartoon, Games) ensuring that the contents is presented on the portals in the best way possible to enhance the user experience and to increase revenue circle wise. Mobile Marketing Automation – Creating, automating, and testing targeted mobile messages and push notifications of VAS contents to optimize user engagement, retention and loyalty for the campaigns. Regular management and analysis reports on engagement levels with Aircel & Idea Vas & Data Heads/Circle managers. Maintained a consistent look and feel throughout all content related issues. inquiries, complaints and handled according to company’s policy and agreements. Managed a team of 12 including content executives, portal executives, content testers and MIS executives Mach India Mobile Service Pvt Ltd (Acq by Syniverse), Hyderabad, India; Oct 2007 – Jan 2010 Senior Executive / Acting Team Lead – Content Management Is responsible for end-to-end Mobile entertainment content, portal and support operations of VAS gadget database (ringtones, wallpapers, animations, screensavers, Java, Symbian, Morphun games etc.) with MACH’s global mobile business clients and new digital alliances. (VF-Essar,VF-NZ,Orange Netherlands, Optimus, Proximus Be, Siminn Iceland) Managed day-to-day partnership activities for VF Essar – Mobile games portal, working closely with merchandising, marketing, operations to carryout ongoing marketing and promotional activities Analysing and selecting content to deliver on country specific content strategies, working closely with the operations team Highlighting titles for more promotion and merchandising through data-driven research and an active understanding of partners’ marketing support Participated in regular content reviews with partners to find flagship titles for the service Identify and carry out relevant new promotional opportunities in conjunction with content partners Working with data teams to build and structure insights into content performance and revenue trends Managed a team of 2 content uploading executives. IMIMobile Private Limited, Hyderabad, India; Sept 2005 – Sept 2007 Senior Executive – Content Operations Is responsible for managing mobile VAS contents and support operations (caller tunes, devotional, news, jokes, cricket, astro, entertainment, infotainment services) which are voice and text based across operators (Aircel, Idea, Airtel, Dishnet, BPL Rainbow). Checking and deploying content on operator interfaces, quality checking of content and formats, maintaining Meta data. Following up with operators after deployment to check status of content. Leveraged A/B and multivariate testing of mobile content advertising campaigns, subject lines, message content, offers, pushing frequency, segments and more to increase ROI. Executed test cases, documented, and communicated test coverage and bugs/glitches in a timely manner. Reviewed contents to confirm integration with specific Telco’s services Created suggestions and improvements for mobile content campaigns. Reporting MIS Creation and Data Analysis to Sr Management for max ROI. Education & Professional Development Master of Computer Applications (MCA), Indira Gandhi National Open University(IGNOU),INDIA; Jan’06 – Dec’09 Post-Graduation Diploma in Business Management (PGDBM); University of Hyderabad, INDIA; Aug 2009 Bachelor’s Degree, Computer Science, G Pulla Reddy Degree College, Osmania University, India; 2002 to 2005 Diploma in Computer Applications, BDPS Ltd,Mumbai, India; Jan 2001 ITIL v3 Foundation Level, UK Office of Government Commerce, APM Group, EXIN, 2012 Google AdWords fundamentals certified professional Well conversant with Ms Office Suite, RDBMS, MySQL, C, XML, HTML. Well conversant with managing various kind of campaigns on models like subscription model, advertising model and merchant model, CPC, CPM, CPL & CPA. Well Conversant with Google AdWords, Google Analytics, Google Keyword Planner, Google Web master tool, Word Press, Blogger, Tumblr, Hoot suite, Mail Chimp, Slack, Quip, Skype, Hangout, Zoom, Dropbox,Trello,Speakpipe Honours & Social Organizations Honored with “Swamy Vivekananda Young Achievers Award – Jan 2017” for positive contribution to youth on career development opportunities by ETV- 2 & VANDEMATARAM YOUTH FRONT -2017.http://vmyf.org/ Organization - Member of” Mission Ethical India” – A Nationwide Social Organization working for Progressive & Pleasant society. https://www.ethicalindia.org Volunteered and part of outdoor activities like Triathlon, Duathlon, Aquathlon and multiple outbound activities of the Greater Hyderabad Adventurous Club Volunteer Team, https://www.ghac.in Personal & Contact Details NationalityIndian Current BaseHyderabad, Telangana, INDIA LanguagesEnglish (fluent), Hindi (fluent), Telugu (fluent). Interests Travelling, Volunteer Work/Community Involvement, Sports References available on request