Prashanth Kothandaraman.K
Experience Design & Solutions
--https://www.linkedin.com/in/krishprashanth/
I am a highly experienced Business Solutioning and User Experience Design professional with over 12 years of
experience in multi-cultural teams and a proven record of winning deals. I am a dynamic leader with a focus on
design thinking, building team cohesion, and achieving high levels of achievement. I am passionate about
solutioning and building meaningful experiences.
Professional Summary
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Extensive experience of over 12 years in working with multi-cultural teams across locations and delivering
targets under very tight timelines.
Hands-on full-life-cycle Experience Designer and Design Thinking Consultant with the proven record of
winning deals.
Manage accountability for the delivery of award-winning products and solutions helping the 700,000 strong
organisation become 100% enterprise agile and ‘Think Design.’
Played a key role in delivering high-impact and sustainable change by deploying solutions serving Delivery, HR,
and KM functions.
Effective in augmenting Solutioning and Design. Successfully delivered outcomes in the Intelligence, Solution,
and Talent innovation-spaces.
Dynamic leader and mentor, able to build team cohesion, inspire and empower individuals to strive toward everhigher levels of achievement. Relate and interface very well with top management and teams.
Career Highlights
Business Solutioning & Experience Design
Retail Strategic Initiatives – Tata Consultancy Services | August 2022 - Present (7 months)
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Business solutioning with a focus on retail point of sales and e-commerce products. My goal is to provide
solutions that help companies improve the overall customer experience. Also, my focus is on identifying and
providing solutions for market expansion and futuristic expereinces.
o As a consultant, building an eCommerce solution based on the Open Network for Digital Commerce
(ONDC) initiative by the Government of India, which aims to transform the commerce landscape of
India in the coming years.
o Designing retail future-fit experiences that employ technologies such as Meta, Virtual Shopping,
Digital Wardrobe, Pokemon-Go inspired deal catcher, AR-based product visualization and assembly,
and smartwatch integration.
o Business solutioning of a personalized offer management system.
Head - Design Thinking & Solutioning
Enterprise IT – Tata Consultancy Services | August 2019 - July 2022 (3 years)
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Established Design Thinking and Solutioning centre-of-excellence to deliver industry best design-led
innovative solutions through human centred approach.
o Proliferated the practices of Design Thinking where 80% (~6,000 associates) of all associates in the
Unit can ‘Think Design’
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Oversaw the delivery of 25 Products/Services/Programs/Initiatives reimagined solutions from
Sales, Security, Infrastructure, Talent, HR, Agile, Cloud, Marketing, Culture & Diversity, etc.
Bagged Work Management Solution – Golden Stevie Award, Design & Innovation Global Award
Lead – Solutions & User Experience
Enterprise IT – Tata Consultancy Services | February 2011 - July 2019 (8 years 6 months)
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Established User Experience Hub within Enterpise IT along with Solutioning skillset to strategize, design,
and oversee the implementation of next-generation workplace for TCS. Instrumental in TCS’s rollout of its
“Next Gen” workplace and the launch of 20+ products globally that helped in:
o Fostering a social knowledge ecosystem and enterprise collaboration
o Delivering business & operational agility
o Enabling deeper engagements with our customers
o Improving Total Experience (TX) - MX, CX, UX, & EX
o Building an inclusive culture and created a platform for leaders to grow
Bagged multiple awards on a global stage
o Best Advance in Diversity and Inclusion Innovation - Brandon Hall Group’s Technology Excellence
Award (Silver)
o Virtual Platform to drive innovation and experience transformation “Stevie 2022 Asia Pacific Innovative Achievement in Customer Satisfaction” (Bronze)
Co-Founder
UMM Digital | March 2006 - February 2011 (5 years) – Part Time
I have extensive experience in all facets of the entrepreneurial journey, including technical, financial, marketing, and
management. My expertise lies in post-production, and visual effects services for the entertainment industry,
including motion pictures, commercials, trailers, music videos, and special venue projects. Established a website
design and development wing with a user-centric approach.
I have honed my artistic skills in techniques such as model making, matte painting, computer-generated imagery,
digital animation, branding, and design, and have served a diverse range of clients from Fortune 500 companies,
banks, real estate, medical, engineering services, colleges, software consultancies, and both the Kollywood and
Hollywood industries.
Key Certifications & Trainings
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INSEAD Business School & TMTC [Jan 2022]
Elevate Wings 3 - Growth & Transformation Leader
Systematic Innovation [Nov 2021]
Design Thinking for Growth & Transformation Consultants
Ohio State University FCB & TCSeLS [Dec 2020]
Leadership
Royal College of Arts & Imperial College - London, UK [Jul 2015]
Service Design & Design Thinking
Academic Qualifications
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Master of Science (M.Sc.) in Psychology
University of Madras [Correspondence,-]
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Master of Arts (M.A) in Sociology
University of Madras [Correspondence,-]
Master of Business Administration (MBA) in Finance
University of Madras [Correspondence,-]
Bachelor of Engineering (BE) in Electronics & Communication
Anna University [Full Time,-]
Other Information
Location: Chennai, Tamil Nadu, India
Languages Known: English, Tamil