Detailed E-Commerce Manager with 6 years of comprehensive
experience of Online branding and positioning strategy. Highly
analytical and data-driven E-commerce Manager effectively scales
online customer acquisition efforts and e-commerce capabilities to
drive sales growth. Skillful in customizing product page to enhance
virtual presentation for a better engagement.
PRASANNA
KUMAR
BEHERA
Work History
2022-07 Current
Freelancer
Self, Odisha
Freelancing E-commerce service for different
brands and help them grow in digital platforms
Increased revenue through successful marketing
E-commerce Service
Freelancer
campaigns for various clients.
Optimize product listing, supply chain & account
health for smooth operation.
Contact
Conducted thorough research to provide
product, price & positioning recommendations
Address
for clients in strategic decision-making processes.
Odisha, India 755013
Monitored and managed websites and
Phone
applications to generate leads.
-
E-mail-o.in
2021-07 -
Assistant General Manager
2023-07
Brand-Foundry, Mumbai
Managed promotional campaigns for clients,
ensuring timely execution and positive results.
Conducted comprehensive performance
Skills
analyses of e-commerce accounts, leading to
informed decision-making and optimization
Product Page customization
Conversion Rate
Optimization
Promotional planning
Pricing strategy
Data analytics
efforts.
Maximized revenue potential by analyzing sales
data to identify underperforming items or
categories in need of strategic attention or
promotion adjustments.
Boosted customer satisfaction by addressing and
resolving account issues efficiently.
Oversaw inventory management efforts to
maintain optimal stock levels while minimizing
carrying costs.
Streamlined account management processes,
improving overall efficiency and effectiveness.
Established strong relationships with key
stakeholders to ensure proper account
maintenance and support.
Developed tailored marketing strategies for
clients that resulted in improved visibility and
conversions.
Optimized product listings through keyword
research, increasing search result rankings and
driving organic traffic growth.
Provided data-driven insights to clients, assisting
them in making informed decisions about their
e-commerce strategy.
Managed multiple e-commerce accounts,
achieving increased sales and client retention.
Customized e-commerce platforms by building
new products, designing landing pages and
integrating new vendors and apps-
AGM Marketing Manager
Mohan Spintex India Ltd, Vijaywada
Key focus on new customer development and
new source of revenue generation
Worked with retailers to enroll IKEA, Sainsbury,
Macy's, At Home, Home Depot, JC penny etc
Started E-Commerce Venture in Amazon.com
with the brand Zecott.
Handled end to end e-commerce activity for the
Brand
2017-10 -
International Marketing Manager
2020-01
Zen Linen International Pvt. Ltd., Chennai
Managed strategic partnerships with global
distributors, expanding product reach and
enhancing overall sales performance.
Developed tailored marketing plans to attract
key international clients and foster long-term
relationships.
Delivered measurable results by setting ambitious
performance targets for the team and providing
ongoing support for success achievement.
Fostered collaboration between regional offices,
sharing best practices and aligning goals to
achieve unified success.
2016-09 -
HOD Marketing & Sales
2017-03
Sunflag Nigeria Ltd.
New product development: -Monitoring product
lifecycle to understand the performance and
requirement of new product in market
Increased lead generation by implementing
targeted digital marketing campaigns.
Conducted market research to identify new
opportunities for expansion within the digital
landscape.
Utilized CRM tools to track prospect interactions,
ensuring accurate reporting of sales funnel
activities and progress toward goals.
2008-05 -
Senior Manager(Export)
2016-09
Welspun Global Brands Ltd., Mumbai
Worked as a business planner for and provide
sales inputsof key accounts Wal-Mart, Target,
Macy's, Kohl's, Sears & K-Mart, Carrefour, Tesco,
BBB, Costco, JYSK etc
Demand Planning& SCM analysis: - Monitoring
retail POS (Size / color/ Design wise) for all
retailers (Walmart, Target, Macy's, Kohl's, Sear's
K-Mart etc) closely along with YOY sales
performances and inventory levels to ensure
alignment of demand and supply in back end
inventory planning
Mapping forecast and capacity wrt production
feasibility and other hindrances in delivery and
90% OTIF achieved
Strategic Planning:-Use to work on strategy of
capacity sourcing, PBT Analysis & pricing strategy,
Variance Analysis & Sales Analysis and present
our findings on key area of Improvement to
management
Education
2001-04
B.Tech Textile
Utkal University
2003-04
MBA Marketing
TASMAC-Pune
