Pranav Gurjar

Pranav Gurjar, India Digital Marketing Consultant - SEO | SEM | SMO | Affiliate Marketing | Content Marketing-https://www.linkedin.com/in/pranavgurjar83/ - Seasoned digital marketing professional with 8+ years of experience in building and implementing strategies focused on content-driven SEO, PPC, Social Media, and email marketing for all aspects of software products/service. CORE QUALIFICATIONS  Develop and manage overall web presence, including Facebook, Twitter, LinkedIn other social media business accounts  Review and evaluate new technologies and techniques with the goal of possible implementation of them into new marketing strategies.  Performed variety of SEO tasks including: keyword research, content development, site optimizations, brand management, competitive analyses and inbound link building.  Grow and optimize our paid search and external marketing campaigns through on-going testing of keywords, ad copy, landing page recommendations, bid strategies, ad extensions, geo-targeting, etc.  Adept at utilizing several types of Analytics software and Webmaster tools.  Hands on experience in handling B2B Review platforms like Clutch, Bark, GoodFirms, Capterra etc..  Overall Content Management including Content Curation, Blog handling and Article Promotion/Branding.  Develops custom metrics to measure website performance.  Proficient in several website programming languages (HTML, PHP) and CMS like WordPress, Wix, Etc...  Efficient at interviewing clients to determine goals and needs.  Tools Efficiency – webCEO, SEMRush, Ahrefs, Canva, Buffer, Mailchimp, Zoho, Hubspot  Affiliate Platforms – ClickBank, Javzoo, Amazon, Aliexpress, Cuelinks, Admitad, Rakuten Marketing etc.. WORK EXPERIENCE Handling Freelancer Projects – Digital Marketing Consultant Content-driven SEO, PPC, SMM and Email Marketing Freelancer / On Contract Basis    Handling overseas clients (USA, Canada, UK) and projects, develop inbound marketing campaigns via content-driven SEO, SEM, SMO, and Display. Audited clients marketing strategies and assisted them with maximizing their presence and relevance online. Help my clients to review content and design to ensure it is in line with campaign strategy and objectives, and digital marketing best practices    Plan, manage, co-ordinate and execute all social media programs & initiatives. Grow and optimize paid campaigns – FB Ads, Google and Bing Ads. Tools used for clients – webCEO, SEMRush, Hootsuite, Buffer, Mailchimp etc.. Digital Marketing Manager CDN Software Solutions Pvt. Ltd. https://cdnsol.com Apr -2019 – March 2020       Develop marketing recommendations & execute social media / content marketing and social media advertising campaigns for Services. Work closely with Sales and Marketing ops teams to refine and improve the lead management process. Sync with sales team for event related promotional documents, email marketing, handling all communication for the events. Documenting marketing material for the event to build stronger relationships with prospects and customers. Handling All SEO and SEM related tasks for company’s websites and landing pages for Right Traffic, Managing ROI. Increase Corporate Website traffic by 90% with SEO. Create demand for product and services through buzz building online campaigns, social media campaigns, and other relevant channels. Digital Marketing Manager Consagous Technologies https://consagous.com Aug -2018 – March-2019         Develop and manage digital marketing campaigns that combine search, social, and display. Overall Company Website management, SEO Audit. Lead Marketing Team and Develop digital marketing recommendations for Lead Generation & execute social media / content marketing. Perform variety of task for generating relevant inquiries [Lead Generation]. Designing and Developing Campaign for Landing Pages for specific services Hands on collaborate role working with our business unit to provide digital marketing support to achieve marketing goals. Reputation Building using B2B platforms like CLUTCH, APPFUTURA, GOODFIRMS, BARK etc PPC Management Sr.Digital Marketing Executive Studio52 Media Productions, Dubai [UAE] http://studio52.tv For Office at SAMOSYS - Indore, Madhya Pradesh April -2017 – July 2018        Managing the redesigning and revamping the company website including Content Marketing, Blogs and Social Media Profiles like FB, Twitter, LinkedIn, G+ etc..! Administered all PPC projects and estimated budgets to maintain maximum returns. Perform variety of task for generating relevant inquiries [Lead Generation]. Responsible for All Kind of SEO and SMO campaign in order to improve web presence and traffic. Perform site analysis, keyword research and asset link building opportunities. Lead Process and Email Campaigning –responsible for converting website visits into online sales. Weekly or Monthly Campaign Creation via Email Marketing tools like ZOHO and Mail chimp. Website analysis of existing competitors for updates and quality enhancement of services along with expansion of scope of opportunities. Handling Freelancer Projects - Digital Marketing/SEO Analyst/WordPress Freelancer / On Contract Basis Indore, Madhya Pradesh August 2015 to March 2017 [Contract Basis]  Working As a Freelancer , handling Projects with different tasks Like SEO , SMM  Work as a Part time blogger and Affiliate Marketer.  Write content / articles for various Blogs and websites.  Assisted to facilitate increase in conversion rate for all PPC projects.  Ensured optimal utilization of analytical tools and recommended improvements.  Developed efficient PPC strategies and provided update  Managing the redesigning and revamping the companied website including Content, Blogs and Social Media Profiles like FB, Twitter, Yelp etc  Responsibility for planning and budgeting all digital marketing.  Developing and managing digital marketing campaigns and creative along with Digital/Creative Agency.  Developing SEO [on-site and off-site] Strategy and implement and monitor campaigns and Perform site analysis, keyword research and asset link building opportunities.  Monitored scheduled and unscheduled algorithm changes to the major search engines. Worked closely with application developers, interface designers, editors to ensure website operation's position at the cutting edge of technology.  Represented the company at a variety of Internet marketing promotional content. SEO Analyst/ Web Content Manager MAT Consultants Ahmedabad, Gujarat August 2011 to July 2015  Designed, enhanced, upgraded and maintained the availability and technical functionality of multiple assigned websites through several different technological processes.      Managing the redesigning and revamping the company website incl usability, content. Devising strategies to drive online traffic to the company website. Tracking conversion rates and Google analytics and making improvements to the website. Conducted market research to stay current with the latest technologies as per market trends and standards. Research fields included: SEO, link building, media promotion, social media, web hosting, PHP, web design, etc. Assign with several website development projects (WordPress) and successfully completed them by exceeding all expectations. Full WordPress Development and Maintenance including WordPress Setup on Host, Pages Creation, posts, Plugin Setup, Content Management, SEO Plugins management etc. S/w Engineer /SEO Picon Infotech Indore, Madhya Pradesh January 2009 to July 2011     Start working as a trainee and worked with a team to monitor web services and make them more efficient. Responsible for maintaining SEO guidelines and integrity on each customer website. Development of website using web technologies like PHP, HTML, CSS and web Servers like Apache &Wamp Server. Responsible for regular Customer/ Client Interaction, Requirement gathering and Requirement Analysis Perform training sessions with clients on how to properly update and utilize their websites. EDUCATION Master In Computer Application Medicaps Institute of Technology and Management Indore, Madhya Pradesh, 2007 B.Sc. in Computer Vikram University Ujjain, Madhya Pradesh 2003