Pramod Venkatesh

Pramod Venkatesh Director - Digital Overall 11+ years of Experience, accompanied by 9+ years in online advertising managed various online media networks like Ad Operations, Ad Networks, Affiliate Marketing, RTB & Programmatic Advertising, Campaign Management, Media Planning/Buying (B2B & B2C). Extensive knowledge of marketing budgets, online expenditures, advertising planning, and other types of promotional spending. - - WORK EXPERIENCE Director - Digital Mindshare - GroupM Media India Pvt Ltd 08/2018 – Present Bangalore- Karnataka- India Job Duties Bangalore, India linkedin.com/in/pramod-v76881b15 Managing performance team and campaigns/accounts for IBM APAC. Responsible for media planning and buying for IBM for APAC markets. (portfolio includes Cloud, Security, Services & Analytics) Responsible for managing data analytics, lead generation and revenue conversions for all verticals within digital marketing services Place campaigns on relevant advertising platforms, including AdWords, Facebook, Twitter, LinkedIn, etc. pramod.venkatesh07 Planning of marketing strategies to help drive traffic and engagement to the website, app & Social Media handle Developing and delivering cross sell, up sell and re-contracting campaigns SKILLS Identify and manage risks/ issues and resource conflicts that impact progress against deliverables Management skills Ability to be flexible, follow tight deadlines, organize and prioritize work Coordinate with client, creative and other departments for set-up and implementation of campaigns Negotiated special rates for digital campaign on a popular network/websites and saved the company more than $20,000. Campaign Management Asst. Manager - Platform Solutions Near India Pvt Ltd Campaign Performance 04/2015 – 07/2018 Bangalore- Karnataka- India Job Duties Managed 4 Team Leads and 10 campaign managers (AU, UK, JP & SEA) Digital Marketing Google Analytics Briefing external agencies including creative, digital and media planning agencies to deliver campaign activity. Reviewing insertion orders, secure campaigns assets, drive creative kick off calls and managing custom creative components including lead times. Assisting campaign coordinators on day to day campaign management and management of troubleshooting issues to maximize campaign performance including, ad serving, third party discrepancies, pacing and reporting. Managing client communication specifically related to the ad experience, delivery, optimization, reporting expectations and billing reconciliation. Media Buying/Planning Reviewing and analyzing delivery reports provided by the campaign coordinator in preparation for delivery to the client. Executing buys with SSP's, Exchange, Publisher Partners, and other vendors to ensure accurate targeting of audiences and inventory. Social Media Ad Ops/RTB/Programmatic Experience within the digital online ecosystem, including familiarity with Third party vendor tags such as Atlas, Mediaplex, Eyewonder, Eyeblaster, PointRoll & Sizmek etc Managing multiple advertiser and agency accounts; developing positive working relationships with all customers touch points & ensuring success for Near.co customers LANGUAGES English Native or Bilingual Proficiency Hindi Full Professional Proficiency Page 1 of2 2 LANGUAGES WORK EXPERIENCE Tamil Native or Bilingual Proficiency Delivery Lead /Team Lead– Platform Solutions Near India Pvt Ltd Kannada 02/2014 – 03/2015 Native or Bilingual Proficiency Job Duties Managed team of 4 campaign managers (Australia Region) Telugu Full Professional Proficiency INTERESTS Movies Sports Responsible for day-to- day operational processes including reviewing insertion orders, campaign set-up, receipt of creative or tags, trafficking, troubleshooting, QA, and campaign optimization, reporting, analysis & advertiser insights Analyzing and client support with tactical day-to-day management of client campaigns as well as driving the strategic revenue growth for each account. Troubleshooting for technical challenges throughout a campaign’s life-cycle and partner cross-functionally to ensuring timely resolution. Carrying out post campaign analysis report KPIs and distribute learning for future campaigns Gaming Music Traveling Working with Account Manager to identify and quantify incremental opportunities that deliver high value while maintaining client’s KPI Overseeing day-to-day yield management across all campaigns and inventory sources via tremendous attention to detail, while subsequently identifying and implementing enhancements. Delivering bi-weekly optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, EOC reports, KPI report evaluations etc Delivering campaign activity presentations Quality Assurance Analyst Theorem India Pvt Ltd 01/2010 – 07/2012 Mysore-Karnataka- India Job Duties Implementing/On boarding new projects Supporting Quality Management Process expert & Error analysis Responsible for pilot process Optimizing campaigns as per client request Campaign troubleshooting issues Proactively reviewed insertion orders and resolved issues or problems before the campaign is setup Resolving queries of Traffickers Creating daily, weekly & monthly reports ACHIEVEMENTS Appreciation mails and recognition from Client’s, Manager’s & VP 25% of revenue increased based on the campaign performance Identified a problem and solved it. Negotiated costs with publishers and increase the lead generation by 30% EDUCATION MBA - E-Commerce ISBM - Bangalore 2014 – 2015 Page 2 of2 2